23/06/2021
➡️SEO (Search Engine Optimization) is the set of techniques that are applied to a website in order to improve its position in search results at the organic level. We could say that SEO is the natural positioning of a website in search engines 🤓
➡️The SEM (Search Engine Marketing) concept refers to the practices carried out on a website to obtain the highest visibility through advertising campaigns on search engines. In other words, we can say that SEM is the paid search engine result. In other words, the advertiser pays each time a user clicks on the ad in exchange for appearing in the first search positions already reserved for this type of campaign 🧐
🌓 So the main difference is that the SEO focuses on improving visibility through organic research and the SEM is based on marketing campaigns where through adds the web page get better results.
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