WUMA

21/02/2021

As we - the intake of 2020 - took over from the previous cohort, one thing was for sure: we wanted to leave an impact and help move the club forward. Therefore, we have started a vigorous rebranding process starting at the root by choosing a new name as well as designing a new logo and creating a new brand identity on social media. We want to create an association that is suitable not only for this network of current students and alumni but also appealing to external partners.

And that is what we came up with:
Introducing the WU Marketing Master Association - WE ARE WUMA!

15/06/2020

Hello everyone👋🏼 !

June is end of the semester, is summer break, is beach, is holidays and is summer internships, but it is also Pride Month🌈

Today we want to share the campaign by Anomaly “Postponed but still united”. This year Covid-19 has postponed the parade, but the message is clear: keep the spirit of protest 💪🏼 and activism📣 , and celebrate every LGBT+ community.

Check out the campaign on the links below 👇🏼
Video: https://vimeo.com/425900484
Article: https://www.creativemoment.co/you-me-us-we

This is "Pride In London" by Lucy Smith on Vimeo, the home for high quality videos and the people who love them.

01/06/2020

It's Monday 1st of June, and we are back with 👋

Today we want to open a discussion about how well-positioned brands are using their media reach to promote social and political causes📢 Take a look at Nike's latest anti-racist campaig that was viewed 13M times and share your thougts with us👇

https://www.instagram.com/p/CAygJoHABcX/

18/05/2020

Hi all! It’s Monday and we are back with 👋🏼

Today we are sharing one of the first successful TikTok campaigns 🎥💃🏼, the
This campaign generated 100K followers in the first week and the hashtag was viewed 95 million times with 45.000 videos created in the first 36 hours 😱💪🏼.

TikTok is the fastest growing social media platform, and a lot of brands are already present there, we want to hear your thoughts on other TikTok campaigns!!

Crocs sees instant success on TikTok. From PR Week

11/05/2020

It's !
While many cities around the world begin easing lockdown measures, Finnish Retailer HOK-Elanto is reminding citizens that social distancing is still the law of the land! To do that, they are utilizing this poster to help people visualize six feet of social distance: you can only read the text once you're standing away at the recommended 'safe' distance!

Stay safe, and six feet apart, everyone!
🧍🏼‍♀️⚠️⚠️⚠️⚠️⚠️⚠️🧍🏼‍♂️

04/05/2020

It’s again and we are back to celebrate the Force with us all!!

Recently we have seen a lot of videos from companies and brands sending hope and encouraging people to look forward to better days💪🏼.

What do you think about this one👇🏼? Happy Star Wars Day and May the 4th Be With You 🪐🌟

Today, we celebrate the Force with us all. Happy Star Wars Day and May the 4th Be With You!

27/04/2020

Happy ☺️

Did you know every 22nd of April is Earth Day? And this year is the 50th anniversary, so today we are sharing inspired marketing campaigns 🌍🌍.

Browse through the link to see what NASA, Budweiser, Apple, Microsoft, Hyundai and many more brands have created for Earth Day 2020.
https://digitalagencynetwork.com/inspirational-earth-day-marketing-campaigns-and-ideas/

Video of NASA 2020 idea, combining Art with Science 👉 https://www.youtube.com/watch?v=rfirRx1zm_0

Share your thoughts with us 💭

At least, we have one day, 22 April, to thank the earth once a year worldwide. Brands try to raise awareness to the planet with the creative Earth day ads.

20/04/2020

Happy Monday (at home) and happy !!

Today we are sharing how movie 🍿 posters would look like in coronavirus 🦠 times!!

In the following link 🔗some other interesting designs and communication strategies 👉
https://www.thedrum.com/news/2020/04/02/guinness-genius-netflix-spoilers-the-best-coronavirus-spec-ads

https://www.instagram.com/p/B-D_AR2pJGn/?utm_source=ig_web_copy_link

We'll love to hear your oppinion on different marketing strategies during the Covid-19 pandemic!!

06/04/2020

We are back with 👋🏼 and today we are sharing the “You should have stayed home” campaign Netflix launched last week, and be careful, it contains Spoilers! ⚠️⚠️

The streaming giant decided to create billboards with spoiler images and sentences to encourage people to stay home during these COVID19 times.

Take a look and tells us what you think 👇🏼

23/03/2020

It’s and today we are sharing a collection of campaigns that have stolen our heart during these difficult times💙

12/03/2020

What a success!

The first joint event between MSc Marketing Club and SCM Network Vienna - the Business Brunch took place last Friday, 6th of March. Students of the Marketing Master Programme and the Supply Chain Management Master were given the chance to meet representatives from six different companies. The companies Coca-Cola HBC, MARS, Takeda Pharmaceutical and Spar offered exciting workshops and insights into their work. In addition, workshops with Heimat Wien, a marketing agency, and Inverto, a Supply Chain Consultancy, were offered especially for Marketing and SCM students respectively.
After the workshop sessions students and companies were able to connect informally and enjoy a Brunch-Buffet.

Thank you to everybody organising, helping and participating in this successful event - we are looking forward to more joint events in the future!

09/03/2020

Today from MSc Marketing Club WU we want to join forces with www.internationalwomensday.com in their 2020 campaign that runs all year long💜

The Marketing industry has a long journey ahead to achieve gender equality in the workplace, but it also has the potential to enable women to fulfil their potential 🙋🏽‍♀️.

As Gloria Steinem, world-renowned feminist, journalist and activist once explained "The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights."

Collectively, each one of us can help create a gender equal world.Let's all be

Links:
https://www.internationalwomensday.com/theme
https://www.mckinsey.com/featured-insights/gender-equality/women-in-the-workplace-2019