Bianca McKenzie

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Bianca McKenzie Facebook Advertising & Marketing Services & Courses Find out how we can work together:
www.biancamckenzie.com

Using Facebook ads to grow your business might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook ad strategy requires a solid understanding of your competitive market, as well as knowing exactly what works and doesn't work when running ads.

It’s mid-October, which means a lot of business owners are quietly deciding that marketing can wait until January.Please...
15/10/2026

It’s mid-October, which means a lot of business owners are quietly deciding that marketing can wait until January.

Please don’t.

The last three months of the year are when people are buying, planning, and making decisions before the break. If you go quiet now, you’re handing those sales to someone who didn’t.

You don’t need a huge campaign. You need to stay visible, say your offer clearly, and follow up with the people who already know you. Lean and consistent beats big and exhausted.

What’s one simple thing you could do for your business before the end of the year? 👇🏼

If you’d like a simple week-by-week plan for it, with the emails and messages already written, it’s called The Last 90 Days. 👉🏼 https://newschoolofmarketing.com/the-last-90-days

Imagine finishing your content for the entire month before your coffee's even gone cold.That's exactly what my in-person...
13/10/2026

Imagine finishing your content for the entire month before your coffee's even gone cold.

That's exactly what my in-person workshop, A Month of Social Media Content in a Morning, is designed to do. No more sitting down every other day wondering what to post. No more scrambling the night before because content doesn't create itself. Just one focused morning, and your month is sorted.

I'll walk you through the exact process I use to batch a month's worth of content, quickly, without it feeling rushed or generic, so you get your time back for the parts of your business (or your life) that actually need you.

📍 Devonport Library, NW Tasmania
📅 Monday 9 November, 10am–1pm
🎟️ $75

Spots are limited for this one, so if content creation has been eating up way more of your week than it should, grab your ticket.

So… it was this dude’s birthday on the weekend. 🐴And I kind of forgot.He turned 14. I’ve had him since 2023, and somehow...
13/10/2026

So… it was this dude’s birthday on the weekend. 🐴

And I kind of forgot.

He turned 14. I’ve had him since 2023, and somehow the day slid right past me in the usual blur of kids, ponies, and everything else on the list. He got fed, of course. He just didn’t get the fanfare he deserved.

I’m choosing to believe he doesn’t mind. Horses don’t exactly check the calendar, and as long as the feed bucket shows up, I think I’m still in his good books.

But it did make me stop and think about how easy it is to let the things (and the beings) we love most slide down the list when life’s full on. So consider this my belated birthday tribute: happy 14th, buddy. Thanks for being a big part of my life. Extra scratches and an extra scoop of dinner coming your way.

Have you ever forgotten a birthday you really shouldn’t have? Tell me I’m not the only one. 👇

Some weeks, juggling a business, a part-time job, and two kids means something's got to give. Here's what's given lately...
12/10/2026

Some weeks, juggling a business, a part-time job, and two kids means something's got to give. Here's what's given lately.

A missed fundraiser sign-up. A near-miss on after-school care pickup. A paddock that's several p**p piles behind schedule (ponies are fine, don't worry). And underneath most of it... me, consistently landing at the bottom of my own priority list.

I'll fight for my kids, my business, my animals, my job. Myself? Somehow always last.

Which ball have you dropped lately... and is it secretly about you too?

Why does marketing still feel hard, even when you know exactly what you're doing?That's the question I'm answering in th...
11/10/2026

Why does marketing still feel hard, even when you know exactly what you're doing?

That's the question I'm answering in this week's episode. Because here's what I've noticed after 20+ years in this industry, and close to a hundred businesses mentored: knowing the strategy isn't the same as it feeling easy. Even the business owners who genuinely understand their customer, their message, and their offer still sit down some days and feel that familiar resistance.

I used to think that feeling would eventually go away with enough experience. It hasn't, not for me and not for most of the people I work with. What's changed is what that feeling actually means and it's not what most people assume.

In this episode, I'm unpacking why marketing keeps feeling hard even once you've done the work to understand it, what's actually going on when that happens, and how to keep moving anyway instead of waiting for the hard part to disappear.

If you've ever thought "I know what I'm doing, so why does this still feel like a struggle", this one's for you.

🎧 New episode is live — link in bio.

09/10/2026

I've mentored close to a hundred businesses. I get praised after almost every single session. I have clients who've stuck with me for years, results I could point to, a track record that should, by any reasonable measure, have settled this by now.

And yet some days I still catch myself thinking: I don't know enough. Someone else knows more. What if this time, I get it wrong.

I used to think that feeling would eventually go away, that at some point, enough experience would just switch it off. It hasn't. What's changed isn't the doubt. It's what I do with it.

I don't wait for the doubt to disappear before I show up. I show up anyway, doubt included, because twenty years of doing that has taught me the doubt is not actually a reliable measure of whether I know what I'm doing.

If you're waiting to feel "ready enough" before you trust yourself, you might be waiting for something that was never going to arrive on its own.

Does anyone else still feel this, even after years of doing the thing? Or is it just me?

"I really should do something about the end of the year."If you've been saying that to yourself for weeks, this is the s...
08/10/2026

"I really should do something about the end of the year."

If you've been saying that to yourself for weeks, this is the something.

There are about 12 weeks left in 2026. If your marketing has gone quiet and Christmas is creeping up, you don't need a new strategy, a new platform or a content calendar. You need a simple plan, and the people who already know you.

The Last 90 Days is a 12-week sales plan:
→ One page a week
→ Three actions, about two hours
→ Email and message scripts already written
→ A Black Friday push and a last call before Christmas

No hustle. No panic. Just the next twelve weeks, one page at a time.

$19. Link in bio.

08/10/2026

Horses don't respond to a big gesture done once. They respond to the same, calm, clear cues, given the same way, over and over, until it becomes second nature for both of you. Skip a few days, get inconsistent with your aids, or change your approach every time, and you lose ground you'd already built. Not because the horse is being difficult. Because trust and habit are built through repetition, not intensity.

Marketing works exactly the same way.

You don't build trust with an audience through one great post or one clever campaign. You build it through showing up the same way, consistently, until people know what to expect from you and start to trust it. The businesses that struggle most aren't usually the ones without good ideas, they're the ones who change direction every few weeks before anything has had time to actually land.

Consistency isn't glamorous. In the saddle or in your business, it's quiet, repetitive, and often feels like nothing's happening. But it's the thing that actually builds something that lasts.

What's one area of your business where a bit more consistency would make the biggest difference?

LIVE LOCAL WORKSHOP - DEVONPORT Are you tired of the same looking AI posts, but you still have a business to run? 😩You k...
08/10/2026

LIVE LOCAL WORKSHOP - DEVONPORT

Are you tired of the same looking AI posts, but you still have a business to run? 😩

You know the ones: the plastic-looking people, the weird text, the graphics that could belong to any business in the country. You've probably scrolled past a hundred of them this week.

You don't need more AI posters. You need a way to create content fast that still looks like YOU.

In my live workshop you'll build your own image template library (your colours, your fonts, your style), a caption system that sounds like you, and 4 weeks of content, all in one morning. No design skills needed. 🙌

📍 Devonport, Tas
📅 Monday 9 November · 10am–1pm
💻 Bring your laptop and leave with your content sorted

Grab your spot 👇
https://bianca-mckenzie-smuh.subscribepage.io/

If you've been quietly panicking about the end of the year, this is for you.There are about 12 weeks left in 2026. If yo...
07/10/2026

If you've been quietly panicking about the end of the year, this is for you.

There are about 12 weeks left in 2026. If your marketing has gone quiet and Christmas is creeping up, I get it.

The good news is that 12 weeks is enough. You don't need a new strategy, a new platform or a content calendar. You need a simple plan, and the people who already know you: past customers, people who enquired, your subscribers, your followers.

So I made one.

The Last 90 Days is a 12-week sales plan. One page a week, three actions, about two hours. The email and message scripts are already written, so you're never staring at a blank page.

No hustle. No panic. Just the next twelve weeks, one page at a time.

$19. Link in bio.

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Acacia Hills, TAS

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