Insane Marketing

30/10/2020

How to Create Ads that Sell

Marketing is essential to the growth of any business. Something that is so fundamental to your success should never be left to guesswork. The majority of business owners hold the belief that marketing is a risky endeavour. I want to dispel this myth and enlighten you on how to turn marketing into an exact science.

Most business owners think they know what their customer's problem is and how they help to solve it. Yet when they try to market their product they receive little interest. This leaves people puzzled, leading them to the conclusion that "marketing just doesn't work".

In order to market effectively, you must know everything there is to know about your dream customer. This does not mean guessing about what you think their problem is, or what you think they want to hear. Market research involves analysing and synthesising reports, surveys and data on your market, and working out exactly what segment of the market your solution helps the most. Once you figure about the problems, pains, hopes and dreams of your ideal customer you can begin to create effective ads.

Many marketers get attached to their ads and try to create ads that are witty or look pretty. Our primary focus when creating ads is that they sell and make you the largest possible return on investment.

The vast majority of ads I come across are garbage. They say "Buy my thing because I'm the best". People do not care about you or why you're the best, they care about themselves. In order to click your ads to learn more about your service, you must highlight their current problem and explain how you will help them solve this. The main barrier to buying a product or service is not having enough information about the solution to their problem.

The goal of your ad should be to provide high-quality information that leaves your potential customers confident that your solution will solve their problem. Do not worry about providing features that your service offers. Just by showing how knowledgeable you are in your industry and your product you will demonstrate that you are more of an expert than your competitors whose message to consumers is "BUY BUY BUY".

From hours of research and testing, we have determined long-form informational ads nearly always trump short-catchy ads. This might seem counter-intuitive, but at the end of the day people are not willing to purchase something they do not know enough about. If you need any more proof people are willing to read long ads, aren't you still currently reading our ad?

If you are interested in creating a safe and consistent lead generation system we would love to answer any questions you may have. Click through to our website and book a free 60-minute consultation at our Adelaide office.

30/10/2020

How to Connect with Clients Who Are Already Begging for What You're Offering

I am sure your business is very good at doing what you do. You likely have many loyal and satisfied clients. When we meet with businesses we see a recurring theme in nearly all of them: they find difficulty finding new customers.

Most businesses have processes for how to run every aspect of their business except for a proven method of getting new clients consistently. When we ask how they currently get their leads many respond with "we rely on word of mouth" because:

- "Marketing doesn't work for this industry"
- "Everyone in our industry uses word of mouth"
- "Marketing is too expensive"
- "Word of mouth gets us enough clients"
- "Online marketing is too confusing"

The bottom line is, if you can't get new clients knocking on your door begging to buy your product or service at the click of a button you don't have a way of growing your business.

But there's hope. While many business owners are scared of technology destroying their business, you have the power to use it as a tool to accelerate your growth.

Let me dispel the myth that marketing is risky or based on luck. By creating ad experiments with variation, you can scientifically determine the most profitable marketing strategy for your niche. Marketing used to be a risky endeavour, as it was unclear exactly what your return on investment from actually was. Facebook marketing provides us with exact statistics so we know exactly how much each new client is costing you down to the cent. We suggest using mathematical models to determine exactly how well your ads are performing and using this data to optimise your ads to perfection.

Never before in human history have businesses had this much access to information about their marketing campaigns. Businesses that choose to ignore this amazing resource will not be around in the next decade.

But using Facebook to get clients at the cheapest possible price is only scratching the surface of the potential of this platform. Not only does Facebook marketing allows you to get you more leads at a better price, but you are able to target higher-quality customers. You don’t want just anyone becoming a lead, you only want to target your dream clients. These customers are better to work with, spend more money and spread your business to their friends and family.

When combining deep market research with Facebook's algorithm you have struck gold. Facebook's algorithm will help find your dream clients if you set the initial targeting conditions up correctly. Many business owners think they know best and set very specific targeting conditions based on who they think their customers are. They then conclude Facebook ads don't work when no one clicks on their ads and they waste stacks of money.

If you want to fully access the magic of Facebook you must set broad initial conditions and allow Facebook's algorithm to do the work for you. It will test your ad with all different kinds of people and work out the type of people who love your offer and are ready to buy now.

If you are interested in creating a safe and consistent lead generation system we would love to answer any questions you may have. Click through to our website and book a free 60-minute consultation at our Adelaide office.

29/07/2020

29/06/2020

💯 Insane Marketing Branding Update 💯