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MB Social & Digital

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MB Social & Digital

Helping small businesses shine online through the power of social.

08/04/2022

You know that old saying, failing to plan is planning to fail?

Well that also applies to social.

That’s why it’s so important to set aside time to plan out your content, whether it’s weekly, fortnightly or monthly.

The same goes for online community building, which is a key element of any successful social media management strategy.

Because like anything, building an engaged community online is a two-way street (or conversation, rather).

That’s why being social on social is more important than ever. But with this being said, it’s always good to have a plan.

It’s not just about liking lots of random posts or including as many hashtags as possible. It’s about interacting and engaging with purpose. Quality over quantity.

I recommend setting aside at least half an hour per week towards leaving meaningful comments on like-minded accounts and businesses in industries that you’re wanting to appeal to.

And while social is a marathon & not a sprint, you’ll probably find that the right eyes will soon be on you 👀

05/04/2022

The power of the email newsletter is so underrated.

And while social is here to stay whether you love it or hate it, email also deserves a place in your brand's digital marketing strategy.

According to a recent study, there are 4 billion daily email users with an astounding 99% of them checking their inbox every day, and some checking 20 times a day.*

Out of those people, 58% of consumers check their email first thing in the morning.*

So you could say that checking emails on our smartphones has become as much of a daily ritual as scrolling through our IG and Facebook feeds.

If you're looking for another avenue to connect with your customers and build loyalty, while driving traffic to your website and socials, I've got you covered.

To find out more or get a quote that's tailored to your email marketing requirements, just reach out via DM or email and let's chat 📩

* Source: Hubspot, January 2022

08/03/2022

Happy International Women’s Day 💕 here’s to the incredible women around us that always encourage, support, inspire and uplift us ✨

25/02/2022

What to do vs what NOT to do on social📱
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I’ve compiled a list of some key points for now, but I know there's way more 🤪
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Feel free to add anything else in the comments below 👇🏼
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29/12/2021

I know it’s been a minute, but I hope you all had a lovely Christmas with your families and are enjoying a nice relaxing break 🎄☀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’d like to take a moment to thank everyone that has supported MB Social & Digital throughout the year. It really means a lot and your support (both online and offline) never goes unnoticed 🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also a friendly reminder that I’m currently on leave and will be back on board Wednesday 12th January 2022, so all emails and messages will be responded to then.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’m excited to work with my current clients again and achieve new goals together, as well as help other small local businesses level up their social and digital presence. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know the current Covid situation is all a bit weird, so here’s to 2022 being an even brighter year for all of us 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay happy, safe and healthy ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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25/11/2021

Hey everyone 👋🏼 So I figured it's about time I officially introduced myself on here 😅

For those that don't know me, my name is Marissa and I created MB Social & Digital just over a year ago.

Its inception was a result of a few things; pursuing what I’m actually passionate about, fulfilling my goal of having my own business and being my own boss, and in the most unlikely way, Covid.

Yes, you read that correctly.

With a surge in people online, the pandemic created a heightened opportunity for me to help out local small businesses with their digital marketing and advertising needs. Every cloud has a silver lining I guess ✨

But in saying that, starting my own biz was something that had been in the mix for a while.

Over the years, I gained a wealth of experience and knowledge working for various advertising & media agencies, and it's something I'll always be thankful for.

But it also highlighted what I wanted and didn’t want out of a career.

Creative freedom, flexibility and work-life balance were definitely on the list of things that I wanted. So here we are.

A little more about me:

💫 In high school I dreamt of being a journalist, but while I was at uni I became more interested in all things marketing and advertising.

💫 I'm tertiary qualified in Marketing, Media and Communications and studied at both the University of Adelaide and UniSA.

💫 When I’m not planning content for clients, you might find me walking along the beach (my happy place), dining out with my favourites or watching Architectural Digest’s celebrity house tours. It’s a current obsession that may or may not have been fuelled by Selling Sunset.

💫 I can’t wait to help more small businesses elevate their online brand presence & am excited for the future ☺️

I’m also an email or DM away so please feel free to say hi and ask me any social media related questions that come to mind 📩

📸:

05/10/2021

If this outage has taught us anything, it's that Facebook ain't foolproof and Instagram isn't invincible. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is why having a multi-platform digital marketing strategy is so important for your business, so you can still connect with your customers if all else fails.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While we're all about the power of IG, having a plan B in place is always key - especially in these situations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So if you're thinking of jumping onto Twitter or Pinterest, embracing email marketing again or all of the above (but don't want the overwhelm), I'm your girl. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just flick me a DM or email & let's chat 👋🏽💻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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27/09/2021

Coming up with ideas for social media posts can often be a struggle, particularly if you're a service-based business (am I right?!). We've all been there.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the good news is, if you know what your content pillars are, this can save you a lot of time and stress in the long run 🙌🏽 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're unfamiliar with content pillars, just think of them as 'topic of interest' categories for your audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While these will obviously differ between industries and businesses, it's a good idea to start simple and come up with content that might fall under these banners:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡ Inform ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Inspire⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Educate⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Entertain⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can also ask yourself these questions, which are relevant to each of the above content pillars:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What would my customers/potential customers want to learn more about from my business?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What are some typical burning questions / common industry questions that we can answer for our clients?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What key services and/or products / trending industry topics do we need to educate our audience on?" ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽"What's something that will inspire our audience to make a purchase / contact us / visit our website?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽"What's something that will make our audience laugh or resonate with them on a human level?" (That's also suitably on-brand). This doesn't necessarily have to be a meme or motivational quote! It could be some BTS content in the form of a short Reel that captures your team in action, doing what they do best.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Still stuck for ideas? Just get in touch via DM or email to chat about your business goals and all things social 📱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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