Nell Kirsten Experiential

09/03/2023

www.nellkirsten.com

03/03/2023

New Month, New Vision, New website.

Please have a look, tell us what works, what doesn't, and so also help us climb the dreaded Google rankings!

The mobile site needs some tinkering still... the desktop site is where it's at!

And if you like this, and keen to get something similar for your brand, please give us a call!

Nell Kirsten Experiential Marketing Agency. Explore how we use Creative Experiences and Ideas to build brands.

16/02/2023

https://www.thewrap.com/msg-sphere-u2-live-entertainment/

Immersive dome experiences have been in our collective lexicon for decades,
yet domes, as a transformational new canvas of creativity for artists and form of experiential entertainment for audiences, have been under the radar for far too long. Not anymore. MSG Sphere shines a Vegas megawatt spotlight on the field, and once they see what U2 does with it, I bet they’ll be hungry for more.

The sheer scale and audacity of the $2.2 billion Las Vegas venue point the way to creating experiences that compete with digital

10/02/2023

Show me your friends and I'll show you your future.

10/01/2023

Ideas to incorporate into your experiences as you strategise for 2023!

Event profs and industry experts share their thoughts on which trends from 2022 will continue into the new year—and what new things are on the horizon.

23/12/2022

Merry Christmas and Happy New Year to all of our followers! We hope that this holiday season brings you joy, happiness, and time to spend with loved ones.
As we look back on the past year, we are grateful for your support and look forward to continuing to connect with you in the year ahead. Wishing you all the best in the new year!

13/12/2022

Struggling with professional corporate and event live streams?..we've got this!

09/12/2022

Experiential Marketing Trends for 2023

Brands are like people. They have stories, histories, “personalities,” and (customer) relationships. These relationships are based on experiences that a consumer has with a brand. Thus, experts emphasize that companies should make all touchpoints conducive to building a profitable relationship with their target audience. One way to do this is by organizing events.

Thanks to digital technology, the experiential marketing future is looking bright. However, experiential marketing is not just all bells and whistles. At its very heart, it attempts to endear a brand to its customers, to sear a positive experience into their psyche (including emotions), and to develop a lasting, profitable relationship.

It is through live in-person events that people get to understand products and offerings better. However, with the coronavirus still spreading globally, organizers are forced to tap into their digital arsenal to continue to draw customers and secure returns. As such, immersive technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) figure heavily in today’s experiential marketing landscape and will further shape new trends in the succeeding years.

Interestingly, despite the global pandemic, 31% of Americans still managed to attend product demos, 20% visited pop-up shops, and 17% dropped by brand installations (YouGov, 2020). There is definitely ample real estate for growth in this industry barring today’s challenges.

All things told, experiential marketing is focused on providing sensory, emotional, cognitive, and rational values to consumers. It creates synergies that improve loyalty (Forbes, 2018). Additionally, it generates audience participation in both offline, online, and mixed settings.

25/11/2022

https://sproutsocial.com/insights/what-is-digital-marketing/?utm_source=contentideas&utm_medium=referral&utm_campaign=ci

What is digital marketing? Here are the strategies and tips you need to know to build a memorable brand online.

24/11/2022

Does your brand got something to say?
Let us tell your brand-story!



www.nellkirsten.com

21/11/2022

https://www.envato.com/blog/branding-trends/?utm_source=Iterable&utm_medium=email&utm_campaign=elements_email_blast_m_content_brandtrends_freetrial_nov9_2022_a

Want your branding to stand out from the crowd? From daring nostalgia and collage to animated logos and humanized brands, here are 9 of the biggest branding trends for 2023.

10/11/2022

Your brand tells a story.
Immerse your customers and clients in that story! Offer an experience!