10/12/2025
Spotify Wrapped got me this year…
Not with my most-played artist, but with their new “Listening Age” feature.
It told me I’m 23 years older than I am (thanks, Spotify), and my friends had similar… issues.
But from a marketing perspective? Brilliant.
It was funny, personal, wildly shareable, and one of their most viral Wrapped moments yet.
A reminder that in the subscription era, the brands that win aren’t just the ones with great products - they’re the ones that create great moments.