NFM Agency

NFM Agency NFM Agency exists to provide outsourced marketing strategy and services to businesses, organisations and associations alike.

Think of us as your Marketing Partner - there every step of the way.

Spotify Wrapped got me this year…Not with my most-played artist, but with their new “Listening Age” feature. It told me ...
10/12/2025

Spotify Wrapped got me this year…

Not with my most-played artist, but with their new “Listening Age” feature.

It told me I’m 23 years older than I am (thanks, Spotify), and my friends had similar… issues.

But from a marketing perspective? Brilliant.

It was funny, personal, wildly shareable, and one of their most viral Wrapped moments yet.

A reminder that in the subscription era, the brands that win aren’t just the ones with great products - they’re the ones that create great moments.

Macquarie Dictionary has named their word of the year for 2025....'AI slop'Not a very nice sounding word of the year. I...
25/11/2025

Macquarie Dictionary has named their word of the year for 2025....

'AI slop'

Not a very nice sounding word of the year. I much preferred 2014's 'mansplain', and 2024's 'ensh*ttification' myself.

But 'AI slop' is an interesting one, as it refers to the 'digital content made with generative artificial intelligence, specifically when perceived to show a lack of effort, quality or deeper meaning, and an overwhelming volume of production'.

There’s absolutely nothing wrong with using AI tools in your business - heck, I use on them daily! However, there’s no substitute for the context and lived experience a human being can bring. Simply copying and pasting social media posts, blog articles, or entire marketing strategies generated by AI can be risky, and can fall short on delivering genuine value.

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