The Indiexp

01/05/2024

Thank you Game Plus for letting me talk about marketing for indie games!

What a wonderful experience being able to get up and talk about your passion is.

If I got just one developer thinking about marketing earlier in their game's development timeline, then I'm happy 😁

15/01/2024

We are so excited to be working with the incredible team at Turtle Flip Studio on their upcoming

🪐 Watch this space, there's so much coming!

25/12/2023

Merry Christmas/Happy Holidays from us here at The IndiEXP!

We hope you get to play a lot of awesome games to round out the year and we'll see you in 2024 🎄🙏

27/11/2023

2023 exceeded our wildest expectations and we have so many wonderfully talented people to thank for it.

Developers like working with us has been nothing short of incredible.

While there's still plenty more work to do, that's essentially a wrap from us this year as we prepare for an even bigger 2024.

The new year looks to be a promising one, especially with our team having doubled thanks to the incredibly talented coming on board 🙏

We're so excited to continue growing alongside the Australian indie game development industry and we cannot wait to show the world what these talented developers are working on.

22/10/2023

Behold : The Digital Marketing Trifecta!

There are generally considered to be three types of media in marketing: Earned, Owned & Paid.

In this thread🧵we'll break down each one and how you can use them to market your game.

Earned Media is content about your game that has been posted by someone else. This can be reviews, streams and even fan content like art.

Start by building a press list and interacting with creators on social media. You can also use platforms like Keymailer and PressEngine.

To make your Earned Media go further, be sure to interact with the creators.

This is a great way to get involved with your community. Join the chat in a Twitch stream; promote positive reviews; and be sure to share content that your community creates.

Owned Media is your own set of communication outlets. This can be your studio's social media pages, your store page, the game's trailer, etc.

This part is where you can really shine because no one knows your game better than you.

Good Owned Media can also support Earned Media. By showing off what makes your game unique, you can capture the attention of content creators wanting to cover your game.

So be sure to make a great trailer, write a compelling synopsis and capture some captivating screenshots.

Lastly, there's Paid Media. This one can be tricky for indie devs as budgets can be tight, especially if you're promoting your first game.

If you can't do paid media, that's ok. Just be sure to focus on Earned and Owned Media.

But if you can...

It may seem easy to spend a couple grand on a social media ad and call it a day, but is that really the best use of your budget?

Gaming websites and outlets often have advertising space for sale, and choosing the right one could help you better target your slice of the market.

Or, macro/mega sized influencers may charge to sponsor your game. Perhaps finding one who resonates best with your target audience could be the way to go.

If none of the above, platforms like Keymailer have ways to promote your game with ads allowing you to reach more creators.

08/10/2023

What an amazing three days at ! Was so wonderful to see so many old friends and make so many new ones. There's some exciting times ahead; the Australian indie scene has a bright future 🌞

07/10/2023

07/10/2023

A lot of hype for and their game . You love to see it!

If you're at , be sure to give this a go before the end of the day.

30/07/2023

While it's still a work-in-progress, we are THRILLED with how our new website is coming together!

Exciting things are happening. If you're a developer needing help with your marketing, be sure to take a look at theindiexp.com

(Case studies to come)

07/07/2023

We are OVERJOYED to announce that we will be working with to promote their new 2.5D fighter , coming to PC next year 😁

Check it out here: https://bit.ly/pmalsstm

24/04/2022

A very broad question but one we're looking to shed more light on.

The rise of releases is rapidly climbing year-after-year and as a result, so too does the importance of video game marketing.

15/04/2022

Kickstarter has helped some incredible gems come to life, but none more than these top 10 (according to Metacritic).

Hello and welcome to our article about the best Kickstarter video games that have ever graced the face of the Earth.