Lustosa.Marketing

05/06/2026

95% of B2B deals are decided before the first sales call.

Let that sink in.

Your sales team isn't losing deals in the room. They're losing them weeks earlier - because your brand, messaging, and positioning weren't doing their job.

More campaigns won't fix that. A bigger budget won't fix that. A new agency won't fix that.

The problem is the foundation.

I wrote about why this is the B2B marketing problem nobody talks about and what actually moves the needle. Link below. 👇

Celeste Inglis

By Celeste Lustosa Most B2B companies don't have a marketing problem. They have a foundation problem.

04/06/2026

Nothing makes us happier than hearing positive feedback from our clients ⭐

Your reviews help others feel confident in choosing our services, and they motivate us to keep delivering the best possible experience every step of the way.

If we’ve worked together recently, we’d truly appreciate you taking a moment to leave us a Google review. Your support means the world to us 💙

03/06/2026

Missed a few social media updates lately? You’re not alone 👀

The platforms are constantly evolving, and even small changes can have a big impact on reach, engagement, and performance.

Here are some of the key updates you might’ve missed:

• Instagram is prioritising original content over reposted material to improve reach
• Reels insights have been expanded, giving more detailed performance data
• LinkedIn is boosting native content and personal posts over external links
• TikTok is placing more emphasis on longer watch time for distribution
• Meta is refining ad targeting options with more AI-driven optimisation tools
• Hashtag strategy is shifting, with relevance now more important than volume

Staying across these changes helps you adapt faster, improve visibility, and get more out of your content strategy.

Swipe through to stay ahead 📲

01/06/2026

Nobody tells you this when you get your LinkedIn page verified.

Your business rebrands. New name. New identity. Fresh start.

You log into LinkedIn to update your company page.

And LinkedIn says no.

Not because you did anything wrong. Not because the name is inappropriate. But because your page is verified — and for medium-to-large businesses, LinkedIn locks the name to protect against impersonation.

A feature you celebrated becomes the thing blocking your rebrand.

Here's what most B2B businesses don't know until they're sitting in this exact moment:

→ A standard name change request will be rejected on verified pages
→ LinkedIn's first-line support will often just say no – you need to escalate with documentation
→ You'll need your legal name change certificate and business registration ready
→ If you're spending on LinkedIn ads, your Marketing Solutions rep is your fastest path to resolution
→ Asking LinkedIn to temporarily remove verification (then re-verify after) is a legitimate and often overlooked option
→ And if all else fails, a new page may be the only answer with real consequences for followers, post history, and ad account links

This isn't a fringe problem. Rebrands happen. Mergers happen. Business evolution happens.

But LinkedIn's infrastructure wasn't built with your rebrand timeline in mind.

If you're a B2B business with a verified LinkedIn page and a rebrand on the horizon, plan for this now, not when you're already in the middle of it.

The companies that navigate it smoothly are the ones that treat it as a project, not an afternoon task.

Have you hit this wall before? I'd love to know how you handled it. 👇

29/05/2026

Exciting progress from YES Group as they continue delivering community battery projects across Australia in partnership with Active Utilities, Momentum Energy, and Hydro Tasmania. 🔋

Proud to see innovative renewable energy solutions helping support communities and strengthen the grid for the future.

28/05/2026

We work with a deliberately limited number of clients. Here's exactly who gets the most from our LinkedIn Lead Gen service — and who probably doesn't.

This works exceptionally well for:
→ B2B businesses with deal values of $10K+
→ SME owners who need a pipeline but can't afford a full sales team
→ Sales leaders who want their reps to spend time closing, not prospecting
→ SaaS founders expanding into new verticals or geographies
→ Professional services firms (legal, financial, consulting, engineering)

This probably isn't the right fit if:
→ You sell B2C products
→ Your decision-makers aren't active on LinkedIn
→ You need leads in the next 48 hours (this builds a sustainable pipeline, not magic)

If you're in the first group, I'd love to show you the platform in action. The demo is under 5 minutes and will either get you excited or confirm it's not right for you – either outcome saves everyone time.

lustosamarketing.com

28/05/2026

Proud to support projects that create more than just developments — they create communities. 🏡

Take a closer look at what makes Woodvale Land a place to truly call home.

27/05/2026

Breaking down barriers and building inclusion in sport 💙

Blind sports are more accessible, empowering, and community-driven than many realise. Proud to support awareness that helps create real opportunities for vision-impaired athletes at every level.

Learn more, get involved, or support the movement today 🌟