The Wonderbrand

The Wonderbrand The Wonderbrand offers modern, creative & thoughtful brand & web design services for small businesses.

If Gemini was a brand, obviously it wouldn’t pick a lane! Part copywriting studio. Part creative consultancy. Part “wait...
24/09/2026

If Gemini was a brand, obviously it wouldn’t pick a lane! Part copywriting studio. Part creative consultancy.

Part “wait, I’ve just had another idea.”

The Gemini brand world is curious, quick-witted, expressive and a tiny bit chaotic - built for someone with 37 tabs open, three side projects and a sudden urge to completely rethink the concept at 11:47pm.

Think clever typography, unexpected colour combinations, scribbled notes, big ideas and a brand identity that can change its mind without losing itself.

Basically…more ideas, less sitting still.

Geminis…did I nail it, or is this zodiac slander? 👀

And more importantly - which sign should I brand next? ↓

23/09/2026

Typography is doing a LOT more than making your brand look pretty.

It can make the exact same words feel expensive, nostalgic, rebellious, playful, editorial, weird, cool…you get the idea.

Which is probably why choosing fonts is one of my favourite parts of building a brand.

Also, putting this into the universe while I’m here: I would very much like a motel, cocktail brand, bowling alley, swimwear label or record store to land in my inbox.

Thank you in advance, universe.

And if that’s you, hit me up👀

Good pets. Good taste. Good stuff. 🐾Meet The Urban Paw Co. | Handmade Pet Products - a brand for pets who are a part of ...
22/09/2026

Good pets. Good taste. Good stuff. 🐾

Meet The Urban Paw Co. | Handmade Pet Products - a brand for pets who are a part of EVERYTHING.

A little bit playful, a little bit nostalgic and a whole lot of personality. This identity brings together charming dachshund illustrations, character-filled typography, classic stripes and a colour palette that feels equal parts cosy and cool.

The goal? To create a brand that feels just as considered as the products it represents. Because our four-legged besties deserve good design, too, right?!

And can we take a moment for those little sausage dogs?! 🥹

Ready to give your own brand this kind of personality? Let’s make something wonderful together. Enquire via the link in my bio.

Who decided these were ‘good’ branding rules anyway? 👀Two fonts maximum. One style. A brand that appeals to everyone. We...
21/09/2026

Who decided these were ‘good’ branding rules anyway? 👀

Two fonts maximum. One style. A brand that appeals to everyone. We’ve all heard the ‘rules’. But just because something has been repeated a thousand times doesn’t mean it’s the right approach for YOUR brand. Good branding isn’t about following rules. It’s about knowing which ones are worth breaking.

Swipe through for 5 ‘good’ branding rules I refuse to follow. →

Which one are you breaking? 🤌🏻

18/09/2026

POV: You chose a brand designer who loves to draw…

And now your brand has its own little world of illustrations, unexpected details and a whole lot of personality.

Because why settle for a logo when your brand could have an entire universe of its own?

This is the kind of branding I live for ✨

Your logo shouldn’t need to win a game of Tetris every time you use it 👀Sometimes you need something horizontal.Sometime...
15/09/2026

Your logo shouldn’t need to win a game of Tetris every time you use it 👀

Sometimes you need something horizontal.
Sometimes vertical.
Sometimes small.
Sometimes you’ve got all the space in the world.

That’s exactly why I don’t design one logo and call it a brand.

I build logo systems…a considered suite of primary logos, secondary lockups, submarks and social marks that all belong to the same visual identity, but are designed to do different jobs.

Because your Instagram profile picture, website header, packaging, business card and signage are not the same shape.

Same brand. Different spaces. One flexible system.

And when the whole identity is designed to work together from the beginning? That’s when branding becomes a whole lot easier to actually use.

Featuring the recently refreshed Luxury Dog Accessories | EST 2018 🦮🐩🐕



Ready for a brand that works beyond one logo? Let’s work together → link in bio.

Things that make my coffee go cold, designer edition ☕️Not deadlines. Not client work. Just the wildly unnecessary incon...
14/09/2026

Things that make my coffee go cold, designer edition ☕️

Not deadlines. Not client work. Just the wildly unnecessary inconveniences that somehow steal 45 minutes of my life.

Illustrator deciding it’s had enough.
The attachment that simply refuses to attach.
An 847MB file containing approximately four things.
Playing final_FINAL_v2_ACTUALFINAL.ai roulette.
And Adobe choosing that exact moment to demand an update.

Meanwhile, the coffee I made three hours ago is sitting beside me, completely abandoned.

Designers: what did I miss? What makes your coffee go cold? 👇

13/09/2026

Okay, THIS is the part of branding that never gets old! Seeing something I designed go from my screen to an actual STORE is pretty bloody special.

A huge congratulations to Ligia on the grand opening of Ligia Colello - Quilt Shop Owner & Longarm Quilter this weekend! So much work, heart and determination has gone into bringing her space to life, and I’m thrilled to have played a part in the journey through the rebrand.

There’s nothing quite like seeing all those little brand details come together in the real world - especially for a business owner who has worked so hard to get here.

Congratulations Ligia! You did it!! 🥂✨

Head over to Ligia’s Instagram to see more of the Ligia Colello - Quilt Shop Owner & Longarm Quilter store - or even better, pop in and see it IRL if you’re local! 💌

Hot take: your competitors don’t belong on your moodboard 🫠Not because I don’t care what your competitors are doing. I a...
08/09/2026

Hot take: your competitors don’t belong on your moodboard 🫠

Not because I don’t care what your competitors are doing. I absolutely do.

But if you show me five brands that already exist and ask me to make yours feel “like this, but different”…you’ve already put us in a box.

And I’d much rather build you a world of your own.

Designers - are you with me on this one? 👀

07/09/2026

What happens when you give a coffee brand a whole lot more personality?

You get BARKADA COFFEE ッ • Kristal B.

Warm, playful, a little nostalgic and built around good coffee and even better company.

This is why I love creating full brand worlds. The logo might be where it starts, but it’s the colour, typography, patterns, illustrations and all those tiny details that make a brand feel like itself.

For Barkada, we brought that personality into every corner - bold type, rich colour, characterful illustrations and playful details that all feel distinctly Barkada.

The result? A coffee brand that feels less like somewhere you simply grab a coffee, and more like somewhere you want to stick around.

Good coffee. Good people. A brand world with plenty of personality.

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Adelaide, SA

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