Adelaide Digital Marketing

12/11/2025

So we all know that in order to rank higher on Google you need quality backlinks pointing to your website,

and if you can get them from trusted and reliable sources, then they’re gonna move the needle more and get your ranking much higher. (Than backlinks from less credible sites)

We’ve all seen these news articles and probably question the newsworthiness of them.

Well now I can lift the lid on why you are correct to question them.

You see a lot of news sites will put up newsworthy content to gain credibility. But every now and then they need to sell their soul to get some cash in the door.

This is an example of an article that might seem innocent on the surface to the untrained eye. But it is clearly a paid promotion in the form of this business paying for a powerful backlink from news.com.au.

Now there is nothing wrong with this, and we take advantage of this method all the time for our clients to get them really powerful backlinks.

Because getting a backlink like this absolutely makes a huge difference in boosting their ranking on Google.

For those of you who are fairly new to this, I’ll put some more context around it
If your agency was able to get dozens of back links just like this one for your website, then your website would likely dominate on the Google rankings most niches. Spending money on good quality back links like this will get you higher up Google which will get a hell of a lot more traffic to your website.

Now that you’ve read this, you will never look at a news article the same again 🤣🤣🤣

12/11/2025

So we all know that in order to rank higher on Google you need quality backlinks pointing to your website,

and if you can get them from trusted and reliable sources, then they’re gonna move the needle more and get your ranking much higher. (Than backlinks from less credible sites)

We’ve all seen these news articles and probably question the newsworthiness of them.

Well now I can lift the lid on why you are correct to question them.

You see a lot of news sites will put up newsworthy content to gain credibility. But every now and then they need to sell their soul to get some cash in the door.

This is an example of an article that might seem innocent on the surface to the untrained eye. But it is clearly a paid promotion in the form of this business paying for a powerful backlink from news.com.au.

Now there is nothing wrong with this, and we take advantage of this method all the time for our clients to get them really powerful backlinks.

Because getting a backlink like this absolutely makes a huge difference in boosting their ranking on Google.

For those of you who are fairly new to this, I’ll put some more context around it
If your agency was able to get dozens of back links just like this one for your website, then your website would likely dominate on the Google rankings most niches. Spending money on good quality back links like this will get you higher up Google which will get a hell of a lot more traffic to your website.

Now that you’ve read this, you will never look at a news article the same again 🤣🤣🤣

15/08/2025

How good is this. A random informational video on YouTube one week ago and it’s already got almost 2,000 views!

If you want to appear for more keywords in Google’s Map Pack, there’s a simple tactic that works incredibly well — and most businesses aren’t using it.Ask yo...

15/08/2025

Here’s a quick Google hack to show up for more keywords on your GMB profile in less than 60 seconds.

I walk you through what to do and you won’t believe just how easy it is.

I bet you have some undiscovered extra services on your map that you can add in.

This will massively enhance your visibility for these extra keywords when customers type them into Google.

15/08/2025

Here’s a quick Google hack to show up for more keywords on your GMB profile in less than 60 seconds.

It’s so easy and I guarantee most business owners haven’t gone back in and done this.

07/08/2025

One thing I’ve been doing for clients the last few years is getting business cards made up for them to capture reviews. Or NFC keyrings

Each review card has their branding and logo on one side and a QR code that takes the customer directly to the review section without the need to type anything in. Or in the case of these really cool keyrings, they just tap their phone against it ant directly opens up the review section.

“Making it easy” is so important when collecting reviews, and capturing the moment Is equally important to avoid them simply forgetting.

Reviews aren’t just a conversion factor. (Although they massively and directly do correlate with conversion) They’re also a ranking factor as google looks at the location the reviews are left from and then this demonstrates that you are relevant in that area. Think of every point you get a review from as lighting up a heat map of your town or city.

Google also places a lot of emphasis in the keywords that are left in reviews so if you can encourage clients to leave a longer review detailing the services you performed then you are more likely to show up for even more keywords related to your business on Google 

So now you can see just how important reviews are.

I try to coach clients that there are 3 important things for getting reviews.

1. Ask in person where possible

2. Make it easy (this is where the QR code on the card is so good, it goes directly to the review section)

3. Incentivise. Have a coffee voucher, a six pack, a branded stubbie holder, a discount. Something just to get that review

The person with the highest and best reviews always wins!

07/08/2025

If I were a business looking for the biggest bang for my buck with marketing. Then I'd put a large percentage of the budget into ranking in this Map Pack. (The section with three maps)
Why? Well, above this sits the Google Ads, which 85-90% of people ignore.
But this section, the Map Pack, gets 30-50% of the clicks, and it's a way that smaller businesses can compete on a level playing field against those with massive budgets.
Higher rankings, and wider coverage in this map pack = more leads coming in.
We offer monthly reporting on phone calls coming in / Leads and also on improvement in your Map rankings.
We've helped clients dominate in:
-Asbestos removal
-Fencing
-Swimming Pools
-Surgery
-Legal
-Psychologists
-Florists
-Retaining Walls
-Concrete Driveways
-Concrete Polishing
-Glass Replacement
-Gutters
and many more.
We've NEVER had a situation where there wasn't a positive ROI after the first 2 months.
The fact is, a lot of your competitors are focusing on shiny objects.
Ranking the map pack works! It moves the needle and results in more business. Simple.
Based in Adelaide, we work with businesses Australia and NZ wide.
We can see massive differences in campaigns from as little as $200 a week.
Send us a message to find out more.

07/08/2025

This is why I absolutely love focusing on the Google map pack. The statistics are all there the most people are clicking on this section of Google and if you get your business there for a wide radius of your city and you have great reviews then you will absolutely print money.

05/08/2025

This is a bit of a longer video so bear with me. But with all the talk about AI search replacing Gooogle search, it’s important to get all the unbiased facts.
The reality is that everyone has some agenda and is trying to look for an angle to “sell” you on their service. Hence why there is so much conflicting information floating around.

This is my take on the whole Google vs AI search.

Spoiler alert: it’s not panic stations for Google

Yet…

04/08/2025

There’s no better feeling than getting your brain seen in the AI overview on Google! Hit me up with a message if you’re keen to get your brand a lot more prominent and make sure you show up instead of your competitors

04/08/2025

Everybody wants to be in the AI overview on GoogleThis is because it feels like Google is recommending your brand as the trusted expert on the topic In addition to that it also shows up higher than the rest of the search results Plus, it’s pretty cool to see your own brand up there in the AI overview Get in touch if you want your business to be seen in the AI overview or if you simply just want more website traffic

04/08/2025

Who loves seeing their business in the AI overview? This is a little something extra we are doing now for our SEO clients to improve their visibility and trust