01/09/2022
.au direct, Australia's newest domain namespace enables Australians to register domain names directly before the .au for the first time (e.g. getyour.au).
The Priority Allocation process concludes on 20 September 2022 (23:59 UTC on 20 September 2022 / 9:59AM AEST on 21 September). Priority Allocation provides registrants of .au domain names licensed before launch priority to apply for the matching .au direct name.
If no priority application is received for a .au direct match name by that date, it will become available for registration by the public on 3 October 2022 (3 October 2022; or 8:00AM AEDT on 4 October).
=============
As well as being a shorter domain, the other important reason to get your .au domain is for brand protection. If you haven't registered or contested your .au by September 20, you risk having a competitor, scammer, bot or cybercriminal purchasing the .au equivalent of your .com.au domain. They can then do as they wish with this domain (including pretending to be your business) or other harmful activities.
Three AM can register your .au domain on your behalf, and can assist if your preferred .au is contested. Get in touch to discuss your .au domain.
Australians are world-renowned for their unique turn of phrase. In other countries, stubby refers to something that's short and stocky. However, in Australia...