23/04/2025
Last week, we launched something a little different for Guide Dogs Australia. A fundraising campaign led by a pup, not a person.
Meet Frankie! The face of a new fundraising campaign. She’s donated her favourite toy, Ropey, to help raise money for the real heroes: guide dogs who bring independence and confidence to people living with low vision or blindness.
It’s heartfelt, and already making an impact. Frankie’s already raised over $3,000, but the goal is $350,000 by 30 April to raise and train more incredible dogs.
We’re proud to have helped bring Frankie’s Toy Sacrifice to life at KWP+Partners. A big shoutout to the amazing team at Guide Dogs for backing an unconventional idea and running with it.
Help Frankie turn Ropey into Australia’s most valuable dog toy 🦮💛
👉 Donate here: https://lnkd.in/gfvVAqxR
📲 Follow along: https://loom.ly/7WfoHUU