IV Digital by Renzo Rigano

09/04/2021

Google announces product reviews algorithm update
Have a read if your SEO is driven by product reviews in the Ecommerce space

Google has released a new quality algorithm update that promotes outstanding product reviews.

18/03/2021

Straight from themselves:
Check out the study they conducted on traffic trends alongside user behavior on mobile vs how they stack up against desktop. This also incldues a look into results 📊

05/03/2021

Say goodbye to cookies on Google!
Looks like FLoC API and Cohort's are the way of the future for Ads and privacy protection

Contribute to google/ads-privacy development by creating an account on GitHub.

04/03/2021

Who else feels the same whenever this happens

20/01/2021

If you're a fan of Gmail Ads - unfortunately Google is now merging it within their Discovery Ads Segment and no option to target it separately.

What does this mean for you? Potentially it means you can get broader targeting/channels however if it has been successful for vs other ad types it may require reassessment.

You may also need to increase your budget but Google wants that anyway.

Start having a play with Discovery ads to get familiar with this ad set prior to the merge.

Google Ads

Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately.

19/01/2021

Do you have a Site? Here are some solid tips to help improve your SEO and rankings

14/01/2021

🤣🤣 He has a good point 👏👏

12/01/2021

On-page SEO 📄 is the practice of optimising content and HTML source code to clearly define your webpage and what information it is providing for search engines (Bing included) to help your site rank as well as possible vs your competitors.

Check out this handly PDF from SEMrush 🔥 a great tool if you dont use it already for your SEO analysis and implementation

10/01/2021

A nice litle change from Google who will be rolling out new performance reports within the Google My Business insights section. These new reports have been a long time coming with hints of it back in August and then again last month. To access it head over to your GMB account and click insights.

You can now access these reports via your GMB page which can also help with your local SEO and keywords and gives you 6 months worth of data. Worth keeping an eye on on a weekly obasis to make changes to your seo stratgey