02/04/2026
Last week, Hughes was proud to support the launch of Flinders Beef at Adelaide's finest supermarkets Foodland Pasadena - a product that reflects a new standard in sustainable agriculture.
Flinders Beef is sourced from cattle raised by HB Rural at Warnertown, near Port Pirie and fed CH4 Global’s Methane Tamer, an innovative feed supplement derived from Asparagopsis, a native seaweed to southern Australia. When incorporated into cattle diets, it can reduce methane emissions by up to 90 per cent.
This launch represents a significant milestone for CH4 Global, completing a uniquely South Australian supply chain: seaweed cultivated at Louth Bay, fed to cattle raised on the edge of the Southern Flinders Ranges, and now available in our most prestigious supermarkets.
It’s a powerful example of how local innovation, agriculture, and retail can come together to deliver more sustainable choices for consumers that helps support local farmers and businesses. You can purchase Flinders Beef at Pasadena and Frewville Foodland.