23/09/2026
Three mistakes we see almost every small business make when setting up Meta Ads.
Setting the audience too broad, so the ad reaches everyone and converts no one. Leaving Advantage+ Creative on, and running the ad to a homepage instead of a landing page that actually matches the offer.
None of these are platform problems.
They're setup problems.
They are the reason most small business Meta Ads campaigns quietly leak money for months before anyone notices.
Fix these three before spending another dollar.