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Feeney

Name: Feeney
Address: 47 Wright Street, Adelaide, SA, 5000, AU
Telephone: +61411755802

We strategically create value, impact and change through communication.

With offices in Melbourne, Darwin and Adelaide we are specialist in strategic marketing, design, brand identity, websites, social and digital marketing.

17/03/2026

As part of the "How Good Are Libraries." campaign with the Local Government Association (LGA), FEENEY directed and produced a series of videos capturing the authentic voices of library users across South Australia.

Through emotive storytelling, motion graphics, and documentary-style production, the films showcased how libraries shape lives from supporting digital inclusion to creating places of belonging and lifelong learning.

Edited into short “voice pop” features for social media, the videos amplified community pride and gave libraries a powerful new platform to share their impact.

View the full case study: https://www.feeneymarketing.com.au/how-good-are-libraries

10/03/2026

FEENEY partnered with the Local Government Association (LGA) to launch "How Good Are Libraries." - a statewide advocacy campaign repositioning libraries as vibrant, future-ready community hubs.

Grounded in research, consultation, and strategic communication, the campaign challenged outdated perceptions and reignited community pride. A bold visual identity and a rallying statement: "How Good Are Libraries." transformed quiet admiration into active advocacy.

From posters and bookmarks to library bags and social media content, the creative suite brought the message to life across physical and digital spaces, reminding South Australians that libraries are where connection, learning, and opportunity truly come together.

View the full case study: https://www.feeneymarketing.com.au/how-good-are-libraries

03/03/2026

FEENEY partnered with RE-CO to launch and position Australia’s first technology-driven recycling hub - a pioneering initiative designed to change how communities perceive, access, and engage in recycling.

Recognising that confusion and inconvenience had long hindered participation, we surveyed more than 20,000 households to understand the barriers to recycling and the opportunities to drive behavioural change. Informed by these insights, we led an extensive engagement process spanning stakeholder consultation, government relations, naming, trademarking, brand identity, wayfinding, website design, and launch strategy.

Signalling a clear break from traditional depots, FEENEY named and branded the new initiative RE-CO Recycling Cooperative - combining the spirit of recycling with the collaborative energy of a cooperative. To differentiate them from traditional depots, we positioned it as a next-generation, drive-through recycling experience. Supported by bold visual identity and clear communications, RE-CO reframed recycling from a frustrating task into an empowering, technology-enabled behaviour.

Through strategic research, creative storytelling, and a brand built for purpose, FEENEY helped establish RE-CO as a national benchmark in circular innovation, driving participation, accessibility, and real change for a more sustainable future.

View the full case study: https://www.feeneymarketing.com.au/re-co

11/07/2025

Last Friday, the Industry Leaders Fund invited FEENEY to deliver a brand strategy workshop for its members. The session explored how authenticity, understanding, and conscious decision-making are fundamental to building strong, enduring brands that thrive in today’s competitive landscape.

The workshop was presented by FEENEY’s Creative Director, James Raphael, and was hosted at the dynamic The LAB space. Guiding attendees through the essential elements of brand development using real-world examples and interactive discussion, the session highlighted that brand building is not a by-product, it's the result of the deliberate and ongoing choices your brand makes. When done with intention, it creates alignment, builds value, and drives growth as your brand continues to be chosen.

Thank you to the Industry Leaders Fund for the opportunity to contribute to such an inspiring group.

20/06/2025

We're looking for a Marketing & Studio Assistant to join our team!

If you're an organised and proactive individual, this is an exceptional opportunity to join our talented studio team. This role is pivotal in supporting our day-to-day operations. You'll work closely with our creative, marketing, and strategy teams to ensure the seamless progress of work across a wide range of equally diverse projects and industries.

To view the full role and to apply, visit SEEK: https://www.seek.com.au/job/84964075

Applications close June 27th 2025 at 5:00 pm.

25/03/2025

For over five years, FEENEY has worked alongside Hamilton to evolve its legacy, guiding the transition from Hamilton Holden to Hamilton MG. Understanding the importance of brand equity and customer loyalty, FEENEY developed a multi-channel rebranding strategy that carefully balanced the dealership’s long-standing history while introducing a new automotive brand MG. At the heart of this strategy was the campaign “There’s more to see at Hamilton MG,” designed to generate excitement, curiosity and introduce MG as a natural evolution for the dealership

To strengthen Hamilton MG’s presence in the market, FEENEY executed a series of high-impact advertising campaigns across out-of-home (OOH), radio, and digital media. Recognising OOH as a powerful brand-building tool, the campaign utilised bold, memorable messaging and striking designs to capture attention and drive awareness. These visual elements were mirrored across digital and radio campaigns, ensuring a cohesive and recognisable brand presence across all touchpoints. The radio strategy reinforced key messages through a balance of frequency and reach, while the digital performance marketing campaign was optimised to generate high-quality leads and increase foot traffic to the showroom.

Through a strategic, multi-channel approach, FEENEY repositioned the Hamilton dealership as a premium MG dealer, strengthening brand awareness, increasing market recognition, and driving sales. By combining creative storytelling with targeted marketing tactics, Hamilton MG continues to be one of the most highly recognisable and trusted dealership in South Australia. This carefully planned brand strategy honours Hamilton’s 35-year legacy and enabled the dealership to thrive in the competitive automotive sector. Off the back of their success a second dealership in Reynella was opened in 2023.

20/03/2025

Too many businesses have been burned by flashy promises, misleading tactics, and self-proclaimed "experts" chasing quick wins. Without ethical enforcement, the industry risks becoming a playground for gimmicks instead of a driver of sustainable growth.

Our advice? Work with marketers who prioritise integrity, transparency, and long-term success.

We break it down in our latest blog: Marketing: Misunderstood and in Need of a Reputation Overhaul: https://bit.ly/41DzdOT

28/02/2025

Produced by FEENEY – A robust multi-channel advertising strategy was implemented to maximise brand visibility and recall for Santa’s Wonderland. High-impact outdoor advertising, including bus backs, a tram wrap, billboards, and street furniture—which were strategically placed in high-traffic areas across metro Adelaide to capture the attention of families. This was complemented by radio and television commercials that reinforced brand messaging through mass reach channels, while partnerships with local community groups and publications boosted ticket sales through trusted third-party endorsements.

The digital campaign played a key role in driving online sales, using dynamic display ads and targeted social media advertising to deliver tailored messaging that encouraged immediate ticket purchases. Leveraging audience insights and data-driven targeting, the campaign successfully resonated with South Australian families, resulting in record-breaking attendance for Santa’s Wonderland.

24/02/2025

Concluding its ninth season in December, Santa’s Wonderland continues to be the place where Christmas begins. As part of the ongoing brand evolution, FEENEY reimagined and designed key event experiences to ensure a cohesive and engaging brand presence throughout. One of the new standout additions was the Spin to Win Stop along the Christmas Activity Trail—an interactive experience where children could spin the wheel for a chance to win a Santa’s Wonderland plush character or a pack of Fruchocs, all set against a vibrant backdrop featuring beloved Santa’s Wonderland characters.

To further elevate the event’s atmosphere, we designed custom neon lights for the entrance and food village, serving as both playful wayfinding elements and high-impact visual anchors that captivated attendees upon arrival. Every customer touchpoint reflected the refreshed branding, from the Santa’s Wonderland showbags, passports, and wonderland maps to charming details like reindeer food packs, Wonder Meals and Santa Photo Huts —ensuring a seamless and memorable experience for all.

The PR boxes were a particularly special element, thoughtfully personalised and constructed to showcase the many Christmas craft activities available along the Santa's Wonderland Christmas Activity Trail. Each box was a tactile brand moment, filled with painting materials for children to create their own Christmas decorations. This thoughtful design not only highlighted the variety of experiences at Santa’s Wonderland but also served to engage a broader audience via local influencers and media personalities.

24/01/2025

Glengyle Finance is your trusted partner in navigating complex financial landscapes, taking a personal, proactive approach to commercial debt advisory. Designed by FEENEY, this new brand identity embodies their commitment to clarity, confidence, and growth.

The design of a new website continues to elevate the brand's identity online showcasing their depth of knowledge and full breakdown of services. The icon system draws from the repetition of shapes within the logo, resulting in a distinctive set of marks that represent each service offered. These icons can also be arranged in patterns, adding depth and versatility to visual materials across multiple mediums.

By applying the logo and icons in different scales, compositions, and colours, the brand ensures a cohesive yet dynamic presence, enhancing recognition and recall across all touchpoints.

23/12/2024

Wishing you a joyful holiday period from the team at FEENEY!

We’ll be taking a break over the New Year and closing the studio on Tuesday 24th December and we’ll be back refreshed on Monday 13th January.

We look forward to what's in store for 2025!

Address

47 Wright Street
Adelaide, SA
5000

Opening Hours

Monday	8:30am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61411755802

Website

http://www.feeneymarketing.com.au/

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