Feeney

Feeney We strategically create value, impact and change through communication.

With offices in Melbourne, Darwin and Adelaide we are specialist in strategic marketing, design, brand identity, websites, social and digital marketing.

17/03/2026

As part of the "How Good Are Libraries." campaign with the Local Government Association (LGA), FEENEY directed and produced a series of videos capturing the authentic voices of library users across South Australia.

Through emotive storytelling, motion graphics, and documentary-style production, the films showcased how libraries shape lives from supporting digital inclusion to creating places of belonging and lifelong learning.

Edited into short “voice pop” features for social media, the videos amplified community pride and gave libraries a powerful new platform to share their impact.

View the full case study: https://www.feeneymarketing.com.au/how-good-are-libraries

FEENEY partnered with the Local Government Association (LGA) to launch "How Good Are Libraries." - a statewide advocacy ...
10/03/2026

FEENEY partnered with the Local Government Association (LGA) to launch "How Good Are Libraries." - a statewide advocacy campaign repositioning libraries as vibrant, future-ready community hubs.

Grounded in research, consultation, and strategic communication, the campaign challenged outdated perceptions and reignited community pride. A bold visual identity and a rallying statement: "How Good Are Libraries." transformed quiet admiration into active advocacy.

From posters and bookmarks to library bags and social media content, the creative suite brought the message to life across physical and digital spaces, reminding South Australians that libraries are where connection, learning, and opportunity truly come together.

View the full case study: https://www.feeneymarketing.com.au/how-good-are-libraries

FEENEY partnered with RE-CO to launch and position Australia’s first technology-driven recycling hub - a pioneering init...
03/03/2026

FEENEY partnered with RE-CO to launch and position Australia’s first technology-driven recycling hub - a pioneering initiative designed to change how communities perceive, access, and engage in recycling.

Recognising that confusion and inconvenience had long hindered participation, we surveyed more than 20,000 households to understand the barriers to recycling and the opportunities to drive behavioural change. Informed by these insights, we led an extensive engagement process spanning stakeholder consultation, government relations, naming, trademarking, brand identity, wayfinding, website design, and launch strategy.

Signalling a clear break from traditional depots, FEENEY named and branded the new initiative RE-CO Recycling Cooperative - combining the spirit of recycling with the collaborative energy of a cooperative. To differentiate them from traditional depots, we positioned it as a next-generation, drive-through recycling experience. Supported by bold visual identity and clear communications, RE-CO reframed recycling from a frustrating task into an empowering, technology-enabled behaviour.

Through strategic research, creative storytelling, and a brand built for purpose, FEENEY helped establish RE-CO as a national benchmark in circular innovation, driving participation, accessibility, and real change for a more sustainable future.

View the full case study: https://www.feeneymarketing.com.au/re-co

Address

47 Wright Street
Adelaide, SA
5000

Opening Hours

Monday 8:30am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61411755802

Website

Alerts

Be the first to know and let us send you an email when Feeney posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Feeney:

Shortcuts

Share

Category