Savvy Comms

Savvy Comms From Pet Nat to Premier Cru, we help wine brands increase DTC sales and increase visitation without burning money on the wrong marketing tactics.

27/05/2026

Most winery content isn’t strategic. It’s reactive.

A photo from the vineyard that day. A quick post about a wine that’s just been released. Something shared in the moment because the account has been quiet.

There’s nothing wrong with those posts on their own, but when everything is reactive, it becomes very hard for social media to contribute to the business.

Strategic content works differently. Each post has a role to play. Some build awareness, some tell the story behind the wines, some encourage people to visit, and some help move people toward buying.

One of the easiest ways to do this is to define a few simple content pillars that reflect the priorities of the business.

Brand story, education, visitation and product are a good starting point. From there, you can build a simple monthly plan so the content stays balanced.

It doesn’t mean every post needs to sell something. But it does mean every post has a purpose.

When it comes to growth, most wineries instinctively look to doing more. More content, more ads, more campaigns, more id...
26/05/2026

When it comes to growth, most wineries instinctively look to doing more. More content, more ads, more campaigns, more ideas.

And while those things all have their place, they’re not always where the next sale actually comes from.

More often than not, it’s already sitting in front of you. People who have visited, joined your list, bought from you before, or shown some level of interest, but haven’t quite been brought back into the brand in a meaningful way.

This is where a bit of focus can go a long way, simply by looking at how you follow up, how you stay in touch, and how easy you make it for someone to come back and buy again.

It doesn’t require a complete overhaul, just a more considered approach to what you’re already doing.

20/05/2026

A question I get asked a lot is what wineries should actually run as paid ads on Instagram or Facebook.

Most people assume the answer is to create something new. A campaign, or a polished piece of creative built specifically for ads.

But quite often the best starting point is much simpler than that. Take a look at what is already working.
Your audience tells you a lot through how they interact with your content. The posts that get saved, shared, or spark genuine conversation are usually a strong signal that something has landed.

If a piece of content has performed well organically, it’s often worth putting some budget behind it and seeing how it performs with a wider audience.

You don’t always need to reinvent the wheel. Some of the strongest ads are simply the posts that were already connecting with people in your feed.



As we get closer to the end of financial year, it’s a good time to take a step back and look at the goals you set earlie...
18/05/2026

As we get closer to the end of financial year, it’s a good time to take a step back and look at the goals you set earlier on.

Not just what you planned to do, but what’s actually working.

Are the things you’re focusing on leading to sales, or just keeping you busy? Is your marketing supporting revenue in a clear way, or are there gaps starting to show?

This isn’t about getting everything perfect. It’s about getting clear. Because there’s still time to adjust.

A small shift in focus now, whether that’s refining your messaging, tightening up your email strategy, or making better use of the traffic you’re already getting, can have a meaningful impact before the year wraps up.

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀𝘁𝗵𝗲𝗺𝗼𝘀𝘁𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲𝘁𝗵𝗶𝗻𝗴𝘆𝗼𝘂𝗰𝗮𝗻𝗱𝗼𝗮𝘁𝘁𝗵𝗶𝘀𝗽𝗼𝗶𝗻𝘁𝗶𝘀𝗻’𝘁𝗮𝗱𝗱𝗶𝗻𝗴𝗺𝗼𝗿𝗲, 𝗶𝘁’𝘀𝗽𝗮𝘆𝗶𝗻𝗴𝗰𝗹𝗼𝘀𝗲𝗿𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝘁𝗼𝘄𝗵𝗮𝘁’𝘀𝗮𝗹𝗿𝗲𝗮𝗱𝘆𝗶𝗻𝗺𝗼𝘁𝗶𝗼𝗻.

Digital marketing gets talked about a lot, but in practice it often ends up as a mix of disconnected activity. A few s...
11/05/2026

Digital marketing gets talked about a lot, but in practice it often ends up as a mix of disconnected activity.

A few social posts, some emails, the occasional ad, all working in isolation without a clear role in driving sales.

When we say we’re digital savvy, this is what we’re talking about.

For wineries, the focus is always on direct to consumer. How someone finds you, what they see when they land on your website, what happens after they visit your cellar door, and how you stay connected over time.

Individually, those pieces matter. But the real impact comes from how they work together.

That’s where we spend our time, building a strategy that connects the dots so your marketing supports revenue, not just visibility.

If you're ready to get savvy with your digital marketing, book an intro call ➤ link in bio.

10/05/2026

There’s a lot of focus on growing followers. More reach. More views ... but follower count doesn’t pay the bills. Sales do.

I see wine brands putting a lot of effort into social media… without thinking about what happens next.

Because more eyes on a post doesn’t mean more revenue. What matters is what people do next.

Do they click through?
Book a tasting?
Buy the wine?

A smaller audience that takes action is far more valuable than a large one that just scrolls past.

A better question than “how do we get more followers?” is:

How do we turn the followers we already have into customers?

It’s easy to think of the cellar door as a place to pour wine and make a sale, but if that’s all it’s doing, it’s missin...
04/05/2026

It’s easy to think of the cellar door as a place to pour wine and make a sale, but if that’s all it’s doing, it’s missing the bigger opportunity.

You’ve got someone standing in front of you, engaged, interested, and open to what you have to say. That doesn’t happen often, and it’s worth more than a one-off transaction.

𝗧𝗵𝗲 𝘄𝗮𝘆 𝘆𝗼𝘂 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱, 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗲𝗺 𝗻𝗲𝘅𝘁 𝗮𝗹𝗹 𝗽𝗹𝗮𝘆 𝗮 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝘁 𝘃𝗶𝘀𝗶𝘁 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗲𝗿𝗺.

When you look at it through that lens, the tasting isn’t just a moment, it’s part of a much bigger system that should be working to bring people back again.

A busy cellar door often feels like a win. People through the door, glasses on the bench, constant movement, and it look...
28/04/2026

A busy cellar door often feels like a win. People through the door, glasses on the bench, constant movement, and it looks like everything is working.

And it is. It just needs one more layer.

When you have that level of engagement in front of you, it’s a great opportunity to think about what happens next. How you stay connected, how you continue the relationship, and how you bring people back into the brand after they’ve left.

From a strategy point of view, the cellar door has the potential to do a lot more than drive sales on the day. It can set up future revenue in a way that feels natural and considered.

That might be as simple as making it easier for people to stay in touch, or thinking about what someone receives from you once they’ve visited.

Small shifts, but they make a big difference to what happens next.

Vintage is nearly done, and for most teams it’s been weeks of long days, early starts, and complete focus on getting the...
21/04/2026

Vintage is nearly done, and for most teams it’s been weeks of long days, early starts, and complete focus on getting the fruit in and the wines underway.

During that time, marketing often goes a bit quieter. Not because it should, but because all attention is on production.

But now is the time where things need to shift.

The focus moves from making the wine to thinking about how it’s going to be sold, how it’s positioned, and how you bring people back into the brand after going quiet for a while.

This is where momentum is either carried forward or lost. A short pause turns into a few weeks. A few weeks turns into missed opportunities. And suddenly you’re trying to restart something that already had energy behind it.

This is the time to get clear on what comes next and move straight into it.

If you're ready to turn your attention towards a concrete plan, book an intro call ➤ link in bio.

13/03/2026

You don’t need to post every day to build a strong brand, you just need to show up consistently.

It’s natural for marketing to take a back seat when things get busy, but long periods of silence can cause you to lose momentum with your audience.

A simple, sustainable plan to stay present, even if it’s just once a week, is worth more than sporadic bursts of activity.

Consistency is more important than intensity.

With thanks to for the tasty prop, for the deliciously smooth production, and for the velvety finish.

🥂

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