23/06/2026
✋ confession time! AI has become my personal shopping assistant 😬
EEK!
Before I buy supplements, skincare, courses or even household products, I often ask AI ‘Is this worth it?’ (🎵 is it worth it? I put my thing down, flip it and reverse it 🎵 - sorry)
The other day, I was looking @ a new longevity supplement + found myself asking AI about the ingredients, the dosage, the evidence + whether it was worth the investment. And also how it compares to what I was already taking.
Not because I don’t trust the brand (sorry Welleco!), but because I love having a second opinion.
We’re entering an era where consumers can challenge marketing claims, compare products + dig deeper than ever before.
GULP.
Brands aren’t just competing with other brands anymore. They’re competing with informed consumers armed with AI.
DOUBLE GULP.
Have you used AI to help make a purchase decision yet? What was it? 👇