Breathe Marketing

04/11/2025

If you were on Facebook 10 years ago, you may be eligible for compensation from Meta. Details can be found in this article.

As many as 311,000 Australians could be eligible for part of the payout. But the clock is ticking: claims close on December 31. See if you’re among them.

28/10/2025

“Lo-fi is where strategy meets spontaneity, where AI meets empathy, and where brands stop talking at people and start talking with them.” This article looks at the value of businesses being authentic and real, things that have been lost in a sea of overly polished online content.

In 2025, lo-fi content is resonating not because it’s rough, but because it feels real, a reminder that there’s a person, not a production team, behind the post.

21/10/2025

Google has begun rolling out a new ‘hide ads’ feature in Search, letting users collapse sponsored results into a single section at the top of the page. The update replaces individual ‘sponsored’ tags with a grouped block and a toggle to hide or reveal ads. But users still have to scroll past the entire section before they can close it.

Are you concerned about the impact this might have on your business?

Google’s new ‘hide ads’ feature lets users collapse sponsored results, but it could make it even harder for SMEs to stay visible online.

15/10/2025

What is ‘zero-click’ seo and how should businesses adjust their marketing to stay relevant and optimised in this quick-changing environment?

SEO isn’t dead, but marketers will need to pivot to new strategies that prioritise AI citations in the coming years, leaving the traditional website model unrecognisable.

08/10/2025

“While AI-generated content is ideal for scale and sheer volume, it does little to engender genuine trust. The key findings from the new LinkedIn research emphasise organic conversation and genuine word-of-mouth as the key drivers of B2B marketing, rather than just a flood of information across newsfeeds.” credit: marketingmag.com.au

Are you generating real conversations with your marketing?

01/10/2025

Instagram is migrating users under the age of 18 to teen accounts in the lead up to a full ban on users under the age of 16 which is to begin in December. If your business markets to teens, are you concerned this will negatively affect your ability to market?

Instagram did not clarify why it would be migrating children under 16 to teen accounts when those users will be banned from holding accounts from December.

16/09/2025

Here’s an interesting fact, 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT. What does this tell us? Google is still the King of search and businesses should continue to feed its algorithm.

AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.

09/09/2025

Have you heard of GEO?

It’s the next evolution beyond SEO.

Instead of focusing only on keywords and meta tags, Generative Engine Optimization (GEO) is about aligning your content with how AI-driven search engines create responses. That means going deeper, understanding user intent and behavior so your content becomes the natural, comprehensive answer people are actually searching for.
If you’ve been hearing about GEO and would like to talk about your brands visibility, let’s talk!

02/09/2025

This is interesting, despite the pushback that ChatGPT does NOT use Google search, we now know that it has in fact been scraping Google for results. At least partially. This is important because it confirms that Google search continues to the foundation of online discovery.

Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.

27/08/2025

Are you searching for an easier way to spot social media trends, fine-tune content, and grow your audience? Well, Facebook’s upgraded Professional Dashboard just might have the insights you’re looking for.

The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.

13/08/2025

Google Posts allows businesses to post updates on your Business Profile to share announcements, offers, updates, and event details directly with your customers on Search and Maps. These posts show up within Google Maps and Google Search for searches on your business and within your Google local panel. And, they’ve just got easier to manage and use.

https://searchengineland.com/google-business-profiles-posts-creation-tool-refreshed-460013

04/08/2025

Modern marketing is a conversation, not a sales pitch. Your customers want stories, value, and relevance—not a hard sell.

I help you craft messages that start conversations, resonate and build real relationships. If you’re searching for clear, compelling, and consistent communication with your customers, give me a call. 0424 443 878

breathemarketing.com.au