Great Southern Marketing

22/12/2022

Congratulations to Kate Mitchell as being selected as a Finalist for the 2023 AgriFutures Rural Women's Award for Western Australia.

Kate aims to create first aid programs and resources (kindergarten to year 10) which are relevant to country life that teach young people to be confident when learning and administering first aid. To establish a rural paediatric health hub that parents and caregivers can access if they need support and information for a range of health topics, particularly for families that need support when a child has been newly diagnosed with a condition.

The winner of the AgriFutures Rural Women's Award for WA will be announced on March 16th, 2023! The winner will also receive a $15,000 business development award to help develop their project and access to professional development opportunities and alumni networks.

28/11/2022

An ever evolving project for a meaningful cause 💜
Launch day for The Darcy Effect

Community, Connect, Change. Hospital BagsFunds donated by kind hearted and generous community members (you!) are used to fill and deliver our hospital bags to both local regional or rural hospitals. We fill our bags with handy items needed during a unexpected hospital visit with a sick child. Rural....

10/08/2022

Absolute pleasure working with Karen to bring her vision to life ✨
Stunning blooms, lovingly arranged and delivered locally 💐

It's Official 😃
We have finally made it online! Whoop whoop!!!
You can now get your Studio Bloom Blooms with ease at studiobloomandco.com
Fresh blooms delivered to your door from Wednesday to Friday.

A huge heartfelt thanks to Robin Great Southern Marketing for being an absolute gem as we have worked through stops and starts during this whole process. So greatful xx

05/07/2021

And we’re back... baby?
After taking some time off to welcome our gorgeous daughter Audrey I am back to help you grow your business babies 👶🏼
With limited slots now open, let me know how I can help you promote and foster your business growth.

29/03/2021

An absolute pleasure working with Karen from Vintage Violet. Together we created a beautiful, functional website 😍

Well what a thrill it is to unleash my newly shoozed website 🤍

If you know me well, you will know that technology is definitely not my strong point, so after doing my own DIY job a few years ago then forgetting about it 🙈🙉🙊
I finally came to my senses and found help (learning to outsource the stuff I don't love)

I am so greatful to Robin for her kindness and patience with me, teaching me new skills and helping me to create a beautiful site that will make my business flow better and make it easier for you to see if I'm the flower gal for you on your day.

24/11/2020

Here are 3 tips to get your customers coming back for more!

1. Follow up, send an email. If you’re purchase was made online these emails can be automated to save more time!

2. Ask for a review or if any further assistance is needed, or simply notify them of another item or deal they may be interested in (that was like 4 tips in 1) 😆

3. Post regularly maintain awareness and show complimentary products or services.

12/11/2020

4 ways to communicate

1. Tell your story. How did you create your product, how did you get into business? I want to know and so do your customers. Relate to your following by showing what you have been through to show your product or service can help others.

2. Be conversational. Consider your product as another person your customers interact with on social media. Instead of selling your business shift your focus to sharing what you have to offer.

3. Ask customers for feedback. People love to interact with the products they love. Drive conversation by asking for opinions, ideas for new products or service initiatives.

4. Be interactive. Reply or acknowledge comments promptly. Not only does this reinforce your relationship with your followers it can keep your engagement levels.

27/10/2020

What makes you standout? 💎

With the help of social media we are more connected than ever, you know this already. So how do you shine amongst the crowd?

One way to do it... tell your story.

How did you get to where you are? What do you love about your product? Did you once need the service you now provide?
I want to get to know you and I’m sure your potential customers do also. With the shift towards supporting local, allow others in the community to get to know you and your story, it’s like no other.

📷 Natalie Marie jewellery

07/10/2020

5 ways to boost your Instagram engagement.⁠⠀
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But first… what is it and why does it matter? Your engagement is calculated by adding the numbers likes and comments received per post, divided by the number of followers.⁠⠀
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This is important because it shows how frequently Instagram users interacts with your content, highlighting important data and showing how your posts are being received by your following.⁠⠀
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1. Your caption matters: Add details, how to find out more, this will increase conversion rates.⁠⠀
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2. Respond quickly: Turn on your notifications, stay active for 30 minutes after you post to respond to questions.⁠⠀
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3. Encourage used generated content: Encourage photos on your services and surrounds, then share it.⁠⠀
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4. Time your posts well: Post when users are most active.⁠⠀
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5. Use the right hashtags and captions: Ensuing they are relevant to the images and the caption content.⁠⠀
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If you want to know more send me a message⁠⠀
⁠Image. .bowman

21/09/2020

Have you determined your Social Media Marketing Goals?⁠⠀
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As each business is unique and so too should be your social media strategy. This should be in alignment with your business motivation.⁠⠀
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Your social media strategy could be focused on brand awareness, with the aim of building engagement and follower growth meaning that these metrics are the most important reporting method outcome to be aware of.⁠⠀
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In comparison, an online stores main priority could be sales, therefore the most important reporting method to focus on would be traffic and actual sales from your social content.⁠⠀
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The main thing to take away from this is that your overall business goals should be the basis of your social media direction. Both short- and long-term goals need to remain the focus when planning your strategies and content. ⁠⠀
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Take some time to think about where you would like your business to be heading and then lets plan a strategy to achieve this!

05/07/2020

3 ways to stand out!
What is your point of difference? In what way are the goods and services you offer different to others in the industry?

Here are three ways you can stand out from the crowd!
1. Offer a specialist product or service. Something unique or different you can offer, appealing to trends you have noticed or common needs of your clients.
2. Price difference, this may not mean having the lowest price but having a range of services and products from various price points to suit a larger market.
3. Niche focus. Become a specialist in what it is you have to offer. This can be beneficial to markets that are flooded by having many competitors.
📷 .photog showing us the unique sawfish 💙

26/11/2019

Think before you post. Here are 3 questions to ask yourself before you hit publish.

Does this post add value – Is your post educational, inspirational or helpful and relevant on a topic or product that relates to your business? Take a moment to think what your follower wants to see from you, what is your purpose and value to them. Then check that your content aligns with your message.

Are you aligned with your brand image – Think about your brand image, colour and aesthetics. For Instagram specifically, build a consistent look, image and message. Allowing you messages/posts and product/services to create a feeling of uniformity and reliability.

Does this content create a sale - What is the message you are sending? Does your content build trust and connection? Is your post relevant and relatable? Your business is your focus and while social media can help a follower/customer understand what you are offering we need this content to lead to a sale.