SOAK Creative

11/02/2024

💡 What do you get when you cross strategic thinking with award-winning creative?

A bold brand that stands out against its competitors.

We're firm believers that every brand has potential. Get in touch to unlock yours https://bit.ly/48b3FRN

08/02/2024

What digital advertising campaigns have you never forgotten? What made them so memorable?

From billboard advertisements that resonate, emotional storytelling and barbie-mania, our team got together and listed the most creative, thought-provoking and interesting campaigns they've seen.

Read more https://bit.ly/3OA4AEo

29/01/2024

Our team are proud to work with XL Service Bodies, who were recently accredited as a Gold Level Tier 1 Body Builder for Isuzu 🎉

This speaks to the level of passion and dedication the entire XL team has. Congratulations and we look forward to continuing to work with such a great team!

🌟 Exciting News! 🌟

We're thrilled to announce that XL Service Bodies has officially received Accreditation as a Gold Level Tier 1 Body Builder for Isuzu! 🏆

🎓 This is a testament to our unwavering commitment to excellence and high standards.

🙌 We want to extend our heartfelt gratitude to our amazing team and valued clients who have been with us on this journey. Your trust and support drive us to continuously raise the bar.

🌐 Our commitment to quality and innovation remains steadfast, and this accreditation further solidifies our position as a leader in the Body Builder Industry. We're proud to be recognized for our dedication to delivering top-notch products/services.

🤝 Thank you for being a part of our success story! We look forward to continuing to serve you with the same passion and dedication that earned us this accreditation.

10/01/2024

Google Chrome is rolling out the removal of third-party cookies, with 1% of Chrome users already being affected as of 4th January 🍪

As long as there are no speedbumps in the road, Chrome is aiming to remove all third-party cookies by Q3 this year!

For businesses engaged in marketing, this change will make it more difficult to track the consumer journey from ads through to a website and beyond. First-party and server-side tracking will be in focus, however with privacy laws in Australia continuing to be adapted, it'll be important to get ahead of changes.

08/01/2024

Our team are back in the office, coffee in hand ☕️

We're stoked to be working on some epic brands and campaigns in 2024. We can't wait to show you.

22/12/2023

Happy Holidays 🎄

We'll be out of office, returning on Monday 8th January.

We want to take this opportunity to thank all of our clients and suppliers for 2023. We're looking forward to seeing what 2024 brings.

23/11/2023

Our team spent the morning with Interactive Minds yesterday for their ‘Crafting cut-through campaigns’ event.

We got to hear from three industry leaders and how they have managed to create campaigns that have successfully cut through the noise and made a big impact in more ways than one.

💡 Nick, the Founder of Wonderkarma talked about the concept of co-creation and the importance of getting input from those outside of your brand or agency. Speaking with communities adds a human touch to marketing campaigns and ensures you’re adding value to those communities, and not generalising or adding to harmful stereotypes.

💡 Kat, Brand and Marketing Director at Who Gives A Crap led with making an impact by being bold and connecting with audiences through culturally-relevant topics - their ‘Flush Your Ex’ campaign leveraged Hollywood’s breakup culture by allowing audiences to send in their love letters to be recycled into their toilet paper.

💡 Gavin, Chief Creative Officer at CHEP Network spoke to ‘flipvertising’ - flipping advertising to Gen Z on its head, ensuring cut-through by making people search for ads and content, rather than having ads serve a cohort of people who normally don’t connect with them. An important lesson in generational differences and marketing.

We took away a lot from this event and are excited about the impact we can have on our client’s campaigns in 2024.

20/10/2023

The One Residences, an 81-storey luxury residential building situated in the heart of Brisbane city, needed help in elevating their brand to give it the recognition it deserved.

Discover the epitome of urban living. It all starts at The One.

10/10/2023

Your logo and brand assets give your brand its character, but have you ever thought about the colours you use and the emotions they evoke?

All colours have both positive and negative connotations, so it's important to understand what they are, how they relate back to your brand and how your customers may perceive you. Read more https://bit.ly/3RRG8Rp

Looking for a brand identity or in need of a refresh? Get in touch with us today.

05/09/2023

Congratulations to our client Plenty Foods Australia who have won 'Best Oil 2023' by the Australian Healthy Food Guide magazine for their Heart Smart Safflower Oil.

We love seeing our clients achieve great things and are proud to be working alongside them as they grow.

We always felt our amazing Super High Oleic Safflower Oil should win an award, and it did! A very pleasant surprise...unsolicited (not entered by us), the esteemed Australian Healthy Food Guide magazine awarded our product "Best Oil 2023" 🏆

Healthy Food Guide Magazine is a well-known publication focused on healthy eating. It is highly respected by dietitians, who edit and contribute to its content. Annually HFG awards healthy food winners in various categories. To determine the Awards, their team of dietitians choose products that meet their nutrition criteria for the various categories, then winners are narrowed down based on a mix of taste, nutrition, accessibility and price point.

And if we may say, it's a great oil! Use wherever a recipe specifies "vegetable oil", particularly for high-heat cooking. For more information, download our PDF: https://www.plentyfoods.com.au/heartsmart-safflower-cooking-oil/