Story Shape

Story Shape We use strategic thinking, beautiful design & engaging storytelling to help small businesses grow.

Today a little trip to the forest to make damper and to attempt drawing trees 🤷‍♀️ Merry Christmas everyone!
24/12/2025

Today a little trip to the forest to make damper and to attempt drawing trees 🤷‍♀️ Merry Christmas everyone!

I'm teaching my 5 year old how to be patient with the unpredictable behaviour of paints. She's teaching me how to be pat...
21/12/2025

I'm teaching my 5 year old how to be patient with the unpredictable behaviour of paints. She's teaching me how to be patient with the unpredictable behaviour of life itself.

I don't like flies, heat or sun glare, so I sit inside and garden in sketchbooks instead.
16/12/2025

I don't like flies, heat or sun glare, so I sit inside and garden in sketchbooks instead.

I custom made some pattern designs for the Pete Sews brand, using Procreate on the iPad.Pete is a quirky fellow and his ...
09/12/2025

I custom made some pattern designs for the Pete Sews brand, using Procreate on the iPad.

Pete is a quirky fellow and his brand needed quirky custom swatches to feel suitably ✨him✨

The t-shirt design doesn't exist IRL but I can dream.

Sunday art sessions with my daughter 🥰
07/12/2025

Sunday art sessions with my daughter 🥰

Pete teaches people how to sew.He needed a brand.We made one for him.He was happy.
30/11/2025

Pete teaches people how to sew.

He needed a brand.

We made one for him.

He was happy.

Another sneaky peek at one of the affirmation cards for new mums – a product I've had in development with for 5 years.P...
29/11/2025

Another sneaky peek at one of the affirmation cards for new mums – a product I've had in development with for 5 years.

Painting these little scenes from motherhood was how I kept sane as a new mum. I remember laying there in the dark, breastfeeding my baby, my head writing entire novels and sketching pictures and crafting poetry in some sort of wild, manic resistance to the animal simplicity of mothering.

To be honest, I drew these pictures for myself while hoping someone else might find them therapeutic too.

Lately all I've wanted to do is sketch pictures of gardens.It's a small act of rebellion against the speed at which AI i...
24/11/2025

Lately all I've wanted to do is sketch pictures of gardens.

It's a small act of rebellion against the speed at which AI is entangling itself in everything — in our think space and in our arts — heck, it has even taken the em dash, my favourite punctuation mark.

People now believe the em dash signals AI-written and not human-made, and there should be a German word for the grief of this loss. I really fu***ng loved the em dash.

And so, to push back, I'm delighting in the slow, tactile messiness of making art with my human hands. I'm going retro with my word smithery, letting typos and imperfect syntax make the final cut.

I am optimistic that AI will bring lots of incredible enhancements to humanity. We a need superhuman brain to solve super big problems. But it also scares me a lot.

For those of you who are feeling stuck.
18/11/2025

For those of you who are feeling stuck.

Book design and long-form layout is our Japanese Zen garden 🤤We love the calm precision, the way every typographic choic...
12/11/2025

Book design and long-form layout is our Japanese Zen garden 🤤

We love the calm precision, the way every typographic choice, margin, and rhythm quietly shapes how ideas are felt and understood.

For three years now, we’ve partnered with the Victorian Women’s Health Services on their Collective Impact Report – a coming together of twelve CEOs working to advance women’s health across the state. It’s purposeful, powerful work and we’re proud to play a small part in bringing it to life on the page.

Thanks to for her help with layout on this last one.

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483 Swift Street
Albury, NSW
2640

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Monday 9am - 5pm

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+61481451569

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