24/06/2026
We were tasked with driving awareness, excitement and foot traffic to the Global Kitchen Brands Factory Outlet Stores opening at the eagerly anticipated Eastern Creek Quarter outlet in Western Sydney.
A key centrepiece of the campaign was an exclusive VIP preview, giving influencers and local consumer groups a first look inside the new store, helping generate authentic excitement across the community and showcasing amazing savings on cookware and dinnerware from leading global brands like Pyrex Australia and Corelle Australia.
The result was strong local visibility, social buzz and a highly anticipated launch moment for the store.
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