17/06/2026
Marketing lesson of the week: Sometimes the best publicity comes from being told you can’t have any.
World Cup fever is officially upon us.
Whilst most people are watching the football, I’m over here also watching the marketing.
And I have to give credit where credit is due... whoever is sitting in the Levi’s marketing department deserves a pay rise.
This is one of those moments where a brand was handed a restriction, didn’t complain about it, didn’t fight it, and instead found a clever way to make the entire internet talk about them.
The result? A marketing lesson every business owner should pay attention to.
Watch the reel and tell me your thoughts!
