The Social Lab

The Social Lab Because Digital Marketing Shouldn't Feel Like Rocket Science.

yes, the rumours are true. jordan is off for a few weeks (yep, proper off ) and as the custodian of the social pages, i...
04/05/2026

yes, the rumours are true.

jordan is off for a few weeks (yep, proper off ) and as the custodian of the social pages, it means there won't be any posting for a couple of weeks either.

it's a brb from us - see y'all in june✌

last month's marketing thoughts are here!read the new edition via the link in our bio! 👀
01/05/2026

last month's marketing thoughts are here!

read the new edition via the link in our bio! 👀

there are a *TONNE* of epic workshops coming up in the next month - all $20 thanks to the Small Business Development Cor...
23/04/2026

there are a *TONNE* of epic workshops coming up in the next month - all $20 thanks to the Small Business Development Corporation and the Government of Western Australia 🙌

the link to register is in our bio (or dm us for direct links if you're feelin' lazy).

SEO gets you ranked.GEO gets you recommended.same foundation (relevance + authority)just a different playing field.SEO =...
21/04/2026

SEO gets you ranked.
GEO gets you recommended.

same foundation (relevance + authority)
just a different playing field.

SEO = your website
GEO = your entire internet presence

so if you’re only thinking about keywords…
you’re missing half the picture.

SEO isn’t as complicated as people make it.it’s basically just:relevance × authoritymost people focus on relevance (keyw...
17/04/2026

SEO isn’t as complicated as people make it.

it’s basically just:

relevance × authority

most people focus on relevance (keywords, content, etc.)
…but forget authority (trust)

you can have the perfect page —
but if Google doesn’t trust you?

you’re not ranking.

there’s genuinely NOTHING we love more than a good website(and good means a lot more than just pretty looking, fyi)we’ve...
08/04/2026

there’s genuinely NOTHING we love more than a good website
(and good means a lot more than just pretty looking, fyi)

we’ve been working on a whole bunch lately and we cannot waaaaait to show you

because a good website is less “this looks nice” and more:

✨ clear as hell on what you do (within 3 seconds pls)
✨ actually built for your customer, not your ego
✨ makes it stupid easy to take action (click, book, buy, go)
✨ sounds like a human wrote it
✨ doesn’t feel like a maze from 2007
✨ works on mobile (this should not be groundbreaking but here we are)
✨ backed by strategy, not vibes alone
✨ has a job to do… and actually does it

if you’re reading this and going “mmm… i hate my website”
that’s usually a sign

let’s fix it 🤝

pre long weekend marketing thoughts are here!read the new edition via the link in our bio! 👀
02/04/2026

pre long weekend marketing thoughts are here!

read the new edition via the link in our bio! 👀

meta’s making it even easier to tell the algorithm who you want to reach 👀instead of spending hours stacking interests l...
12/03/2026

meta’s making it even easier to tell the algorithm who you want to reach 👀

instead of spending hours stacking interests like it’s 2017, you can now just describe your audience in plain language!

finally a meta update we actually like!!

think:
“small business owners looking for marketing help”
“people trying to get fit with home workouts”

meta then looks at behaviour - what people watch, click, buy, and engage with - to find the right users.

this has been slowly rolling out across accounts, so if you don't already see it - you should soon!

lotttttts of killer workshops coming up!come to one, come to all.bring your brain and your questions.link in bio to book...
06/03/2026

lotttttts of killer workshops coming up!

come to one, come to all.

bring your brain and your questions.

link in bio to book your $20 tickets thanks to Small Business Development Corporation and the Government of Western Australia 🙌

FREEEEEEE design help?For IWD this year, we're designing (or redesigning!) one business asset for 3 woman-led business/f...
05/03/2026

FREEEEEEE design help?

For IWD this year, we're designing (or redesigning!) one business asset for 3 woman-led business/female business owners free of charge!

It could be:
→ a sales deck
→ a catalogue
→ a one-pager
→ a lead magnet
→ a pitch deck for investment
→ a presentation for a conference
→ your business card
→ a set of social templates
.. or something else - the world is your oyster!

Because we genuinely believe when your materials look as strong as the work you do, you show up differently. You pitch differently. You feel different.

And to us, that’s what this year’s theme is about - giving something that helps women thrive.

Fill in the form by March 8th: https://docs.google.com/forms/d/e/1FAIpQLScisXI8UCjujraRjE4Uo7-Wvv3MwCijK1WN2RA5hs0KPK1knQ/viewform

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Ashfield, NSW

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