Rachel Allan

Rachel Allan Empowering women to be the best version of themselves. To create business success, through the use of effective marketing strategy.

To achieve balance in business, life and self-care. Rachel Allan - Your Strategic Marketing Partner! I support business-owning women to grow with clarity, confidence & balance. Whether you're scaling your business or stepping into STR, I’ll help you create success on your terms — without the burnout.

Thinking about starting an Airbnb or short-term rental?It can be an incredible way to build income, flexibility, and fre...
06/06/2026

Thinking about starting an Airbnb or short-term rental?

It can be an incredible way to build income, flexibility, and freedom…IF you get the foundations right.
But too many new hosts dive in and end up overwhelmed, underbooked, or just plain exhausted.
Want to skip the expensive lessons and rookie mistakes?
I’ve put together a free guide:

“10 Mistakes to Avoid When Starting a Short-Term Rental”

Inside, I’ll walk you through the things I wish every host knew before they launched.

Grab it now and set yourself up for success. Link in the first comment

Don’t list your Airbnb without reading this first!Launching a short-term rental can feel exciting—until it isn’t.Mistake...
23/05/2026

Don’t list your Airbnb without reading this first!

Launching a short-term rental can feel exciting—until it isn’t.

Mistakes in the first 6 months can cost you bookings, money, and your sanity.

That’s why we created this free guide:

“10 Mistakes to Avoid When Starting a Short-Term Rental”

It’s a quick read, packed with the stuff no one tells you when you’re first starting out—drawn from years managing 5-star properties across regional and coastal Australia.

Want to start smart? Download it free link in the first comment.

Your future 5-star reviews will thank you

If I could go back and talk to myself before launching my first STR, here’s what I’d say:* Don’t overspend on things gue...
02/05/2026

If I could go back and talk to myself before launching my first STR, here’s what I’d say:
* Don’t overspend on things guests won’t even notice
* Don’t price based on what your neighbour is charging
* Don’t assume guests will “figure it out” without great communication

Do think like a guest, not an owner
Do build systems from day one
And do get some help—you don’t have to figure it all out alone.

That’s why we have created this:
"10 Mistakes to Avoid When Starting a Short-Term Rental"

A free guide packed with real-world tips from years of experience running and mentoring successful Airbnbs.

Download it from the link in the comment

Because learning the hard way? It’s optional.

Those feels when everything starts arriving and there is a growing mountain of cardboard as the vision starts to come to...
17/11/2025

Those feels when everything starts arriving and there is a growing mountain of cardboard as the vision starts to come to life!

This week is delivery & construct at a new property in Alfredton that we are styling and setting up as STR.

We recently freshened up the look in one of our short term rental properties.When it was first set-up we thought it woul...
11/11/2025

We recently freshened up the look in one of our short term rental properties.

When it was first set-up we thought it would be females and families who would be the main guests staying at the property. We styled it using emerald green and dusty pink colourings.

Over time we have realised that men were choosing to stay at the property. So we made the decision to remove all the pink and freshen it up with different tones of green - including that ever popular olive!

It was a simple freshen up - some new cushions and artwork, plus a cheeky green vase I found on discount at Kmart! All up about $100 and we are so happy with the fresh new look - take a look and see if you agree.

Optimising your STR property starts with an effective pricing strategy and this guide will help!
19/08/2025

Optimising your STR property starts with an effective pricing strategy and this guide will help!

Hosting Success Blueprint is your step-by-step guide to building a thriving short-term rental business. Created by experienced hosts and property managers Rachel Allan and Eve Fisher—Airbnb Superhosts and VRBO Premium Partners managing 60+ properties—this course shares everything that’s helped...

Address

Ballarat Central, VIC

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+61408177700

Alerts

Be the first to know and let us send you an email when Rachel Allan posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rachel Allan:

Share