Stephen Franklin Design

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The Association of Rangers and Conservationists Victoria is the peak state organisation representing Rangers and Conserv...
18/08/2024

The Association of Rangers and Conservationists Victoria is the peak state organisation representing Rangers and Conservationists in their professional development. It has a 50-year history with most existing members deriving from Parks Victoria. The organisation had to a degree become insular and there was a need to make ARC Victoria more relevant, with a wider appeal at a grass roots level. They approached Stephen to undertake a refresh of their brand identity with the goal of attracting new members by creating talking points with a new logo design and supporting brand collateral. Franklin developed a modern design with an approachable feel. He used a stylised Echidna embracing silhouettes of people, evoking a sense of support and community. The outcome was a simple and friendly identity the reflected the core messaging of the organisation - Represent, Connect, Develop, Support.

When Vivant Creations had an idea for developing a kid’s clothing range, Little Yellow Cloud, they approached their long...
15/08/2024

When Vivant Creations had an idea for developing a kid’s clothing range, Little Yellow Cloud, they approached their long-term design partner Stephen Franklin to help develop the creative for the project. Franklin quickly got to work sketching up potential cloud shape ideas, searching for the right amount of bubbly energy that would capture a child's imagination. Working closely with the client Stephen was able to craft a loveable cloud shape and character used as a pattern for all the apparel, tags, and accessories. And the design became the centre piece of the first product range.

Stephen was approached by Oban Consulting to develop the brand identity for its new Oban Quality Hub service. The Hub fa...
14/08/2024

Stephen was approached by Oban Consulting to develop the brand identity for its new Oban Quality Hub service. The Hub facilitates a paperless consumer feedback system (compliments, comments, and complaints) via an on-screen form. Franklin's solution was to focus on a strong graphical treatment of the brand. He used a bold Q shape representing a dialogue speech bubble, with varying sizes of concentric dots as either the users, or the feedback rating itself. The result, when paired with the complimentary brand type, was a logo that accurately reflected the nature of the Oban Quality Hub service. Acting as the communications link between the organisation and the end consumer.

Glycon helped meet the research needs of the science and biotech sectors in Australia with their range of oligonucleotid...
14/08/2024

Glycon helped meet the research needs of the science and biotech sectors in Australia with their range of oligonucleotide products. Their brand name, Glycon, came from the snake god Asclepius, the god of healing and medicine. Working with this concept Stephen developed a stylised snake symbol and combined this with a rich palette of greens and Friz Quadrata as the primary typeface for the brand name. The outcome was a distinctive design that connected Glycon’s brand identity and modern medical technologies with its ancient mythological roots in the art of healing.

ECDC is a diagnostic clinic specifically for patients with focal onset dementias, and for those with cognitive syndromes...
12/08/2024

ECDC is a diagnostic clinic specifically for patients with focal onset dementias, and for those with cognitive syndromes that pose diagnostic difficulties. Stephen worked closely with senior staff to develop the brief and uncover the core tenets of the organisation. From this discovery process Franklin was able to create a unique brandmark and identity that conveyed a message of support, during what can be a distressing time for the carers of those with cognitive disorders.

Espero Logistics Solutions provides a wide range of management services for the maritime and logistics industries. They ...
12/08/2024

Espero Logistics Solutions provides a wide range of management services for the maritime and logistics industries. They commissioned Stephen to design an identity that would accurately reflect their core business. Franklin began by developing a pattern that symbolised the extensive use of shipping containers in the transport industry. He then simplified this pattern into a single brandmark and brought it together with the company name to create the final logo. The result was a strong and clear identity, capable of playing a big game in a logistics solutions landscape dominated by large corporations.

Working with the Ishimodo Brand and Design Agency, Stephen was tasked with refreshing the design for the Tony Ferguson p...
06/08/2024

Working with the Ishimodo Brand and Design Agency, Stephen was tasked with refreshing the design for the Tony Ferguson product range. The brief was to create a design that merged the pharmaceutical cues of the existing Practitioner range, whilst also having an emotive consumer feel. Franklin expanded the centre aligned grid of the original packaging giving more space to the variant name and front of pack copy. He also replaced the stylised food cameos with actual product images that had movement and taste appeal. The outcome was a design with strong flavour cues and a clear messaging hierarchy that targeted a more consumer centric segment.

York Studios are a creative content services company, specialising in video production. When they approached Stephen abo...
05/08/2024

York Studios are a creative content services company, specialising in video production. When they approached Stephen about the LaserMAX range of brand packaging, they needed a trusted design partner to execute on a short deadline. York was in pre-production for the LaserMAX TVC (Television Commercial), and yet there were no brand assets or packaging available for this new product range. Franklin was able to help develop the creative brief for the project and push through a range of concepts, iterating quickly on feedback from York Studios and their client. The result was a strong brand packaging ex*****on, with all artwork and brand assets delivered on time to meet both the TVC and the product's tight pre-Christmas production schedule.

Australian grocery distributor Dallas international approached Stephen to produce a range of stacked potato chips under ...
05/08/2024

Australian grocery distributor Dallas international approached Stephen to produce a range of stacked potato chips under the Potato Face brand. The brief was to design a fun, quirky and eye-catching pack to attract the Australian consumer. Franklin focused on the Potato Face brand character, envisioning it playing in different situations, giving a unique identity to each product variant. The result was a set of playful characters paired with bright, colourful environments that gave the range a life of its own, and visibly separated it from the competition when on shelf.

After the successful rollout of their Potato Face range of stacked potato chips, Dallas international contacted Stephen ...
02/08/2024

After the successful rollout of their Potato Face range of stacked potato chips, Dallas international contacted Stephen to design the Salt and Vinegar variant of the brand. Working to the look and feel he had already created, Franklin began by developing the front of pack character, going for a classic Aussie life saver look. He tied this sand, surf, and sea metaphor together with a swooshing wave sitting on a rich magenta background. The outcome was an instantly recognisable character and pack design that evoked memories of an Australian summer by the beach and carved out a distinct spot within the existing range.

Australian grocery distributor Dallas international approached Stephen to produce the label design for the Great mates! ...
01/08/2024

Australian grocery distributor Dallas international approached Stephen to produce the label design for the Great mates! 500 mL and value pack bottles. The brief called for a design that would bring something a little different to this FMCG category. Franklin developed a bold stylised tomato illustration sitting on a rich sunburst background. Above this he placed the variant name typography created to complement the feel of the existing Great mates! brand identity. The resulting design met the brief with a fun and bold look which was a little quirky, setting the precedence on how the brand was positioned in the market.

Advertising agency Mark My Words reached out to Stephen to help execute a brand refresh for their client CitroLife. Unde...
31/07/2024

Advertising agency Mark My Words reached out to Stephen to help execute a brand refresh for their client CitroLife. Under the banner of CitroShield they had a range of cleaning products with dated packaging labels that lacked brand cohesion. Working to the initial brief Stephen developed a strong visual hierarchy for the labels, providing well defined areas for the brand lockup, product attributes and hero imagery. The outcome was a unified product range that would help build brand recognition and provide a competitive edge in a crowded FMCG category.

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PO Box 323
Ballarat, VIC
3353

Telephone

+61390287689

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