03/10/2026
Black Friday isn’t just a discount battle.
Cost-of-living pressures, changing shopping behaviours, the path to purchase and the experience brands create around the sale can all influence where consumers choose to spend.
In our Black Friday edition of Rapid News, we unpack the retail trends and consumer data shaping the season and what they mean for brands competing for attention.
Swipe through for the insights to keep front of mind this Black Friday. →