Luxe Communications

Luxe Communications 25+ years experience in growing the performance of beauty, fashion, hospitality & lifestyle brands.

Luxe Communications is founded by Creative Director, Courtney Lennan. Luxe represents clients who are passionate and creative in these industries - FASHION, BEAUTY, FOOD, LIFESTYLE and DESIGN.

LUXE FASHION // There are those rare boutiques where the moment you step inside, you know restraint is off the table! Tu...
17/01/2026

LUXE FASHION // There are those rare boutiques where the moment you step inside, you know restraint is off the table! Tucked away in the Southern Highlands town of Bowral, Angel Divine sits within the same charming arcade as Lucette, making it a perfect stop while wandering the village or lingering after a long lunch. It feels intimate, beautifully curated and quietly confident, very much in keeping with Bowral’s refined pace and sense of style.

Every piece I picked up felt thoughtful, beautifully made and impeccably cut, with exquisite fabrics and an effortless elegance. It is the kind of edit where everything feels considered and timeless rather than trend led. From beautifully tailored blazers to true forever pieces, the collection leans into craftsmanship and longevity. Brands like Holland Cooper sit comfortably here, with jackets and blazers defined by heritage tailoring, structure and enduring appeal.

I was looked after by the wonderful Simone, whose patience and warmth meant more than she probably realised. Post childbirth, when you are still finding your way back to yourself, being met with kindness, honesty and genuine care makes all the difference. My husband purchased my birthday dress from here, a piece I will treasure, and I already know I will be back once I make a little more room in my wardrobe.

If you love beautifully made fashion, timeless tailoring and discovering luxury boutiques, Angel Divine is well worth seeking out when you are next in Bowral.






THE LUXE FILES // ISON & CO. TIMBER & HARDWARE Change management is some of the most consequential work in business, and...
09/01/2026

THE LUXE FILES // ISON & CO. TIMBER & HARDWARE

Change management is some of the most consequential work in business, and much of it is never discussed publicly. Acquisitions and transitions often sit behind NDAs, and when handled well, the work is reflected in stability rather than visibility.

LUXE Communications was engaged to support a well known Shoalhaven business, Ison & Co. Timber and Hardware, when after 108 years the decision was made to sell and transition to new ownership under Gubbins Motteram Group Pty Limited, trading as Gubbins Mitre 10.

With permission, this is a rare opportunity to reference that work.

PR formed one component of the process, including coverage in the South Coast Register. However, the substantive work took place across internal, commercial and stakeholder communications, where alignment, timing and discretion were critical.

The engagement required operating at ownership, board and financial advisory level to ensure continuity was maintained throughout the transition.

Project partners:

Why I think Missoni at Crown Sydney is a masterclass in experiential marketing…Missoni hasn’t just arrived at Crown Sydn...
07/12/2025

Why I think Missoni at Crown Sydney is a masterclass in experiential marketing…

Missoni hasn’t just arrived at Crown Sydney, it has taken up residence on the pool deck, cocktail in hand, turning the harbour into its runway.

By transforming Crown Sydney’s iconic infinity pool into the Missoni Resort Club, the Italian fashion house is delivering a live demonstration of how experiential marketing works at its best. This is not a sponsorship. It is a complete lifestyle immersion playing out in real time.

Every element is considered. Zig zag daybeds and cabanas are wrapped in Missoni’s signature knits. Staff uniforms reflect the brand’s unmistakable motifs. A floating boutique allows guests to move effortlessly from poolside lounging to purchase, without breaking the rhythm of the experience. The space functions as a living lookbook, where the brand is not observed but inhabited.

This is where experiential marketing shifts from visibility to emotional connection.

Guests are not just seeing Missoni. They are sunbathing in it, swimming alongside it, sharing cocktails framed by it and wearing it home.

The brand becomes part of a summer memory.

The partnership feels instinctively right. Crown Sydney already represents luxury, leisure and social currency. Missoni slides into this environment naturally, exporting la dolce vita in a way that feels authentic rather than imposed. The limited time nature of the activation creates urgency, while controlled access reinforces desirability.

From a marketing perspective, the brilliance lies in how little selling is required. When a brand wraps a space this completely, lifestyle does the heavy lifting. User generated content becomes the campaign. Social sharing happens organically. Every poolside post extends the brand’s reach far beyond the venue itself.

For luxury brands, this is the benchmark. That is how you sell a lifestyle without ever having to say you are selling one.



Just casually dropping hints if I happen to be on your gift list 😉Repost:
04/12/2025

Just casually dropping hints if I happen to be on your gift list 😉

Repost:

why do I ask clients to fill in a "let's see if we're the right fit" questionnaire? It's an easy to fill-in less than 10...
30/11/2025

why do I ask clients to fill in a "let's see if we're the right fit" questionnaire? It's an easy to fill-in less than 10 minutes set of questions to discover more about a potential client's business and how LUXE can be of assistance.⁣
⁣
These are some reasons why the discovery stage is so important:⁣
⚫ to let the client get to know me and to see if I'm a good fit for their business⁣
⚫ to get to know the client and see if I actually want to work with them too⁣
⚫ to gather the scope of work (find out what they need from me)⁣
⚫ to find out some initial information about their budget and see if what they need from me fits in with that expectation⁣
⚫ to be as generous as I can with my knowledge and expertise when we have our first meeting⁣
⚫ to get the client to think about their business⁣
⚫ to find out about the client's social media accounts, website etc (if they have one)⁣
⁣
If you're looking to work together DM me and I'll send you the link to get started...

You know that moment when you’re sitting in a meeting with a client you’ve worked with for years and they say:⁣ “So… tel...
30/11/2025

You know that moment when you’re sitting in a meeting with a client you’ve worked with for years and they say:⁣ “So… tell me what you actually do?”⁣
⁣
And you’re sitting there thinking:⁣
“Sorry… me? The person who probably knows more about your business than anyone outside your own family?”⁣
⁣
Yep. That happened.⁣
⁣
At first I was offended. Then confused. How did they not know?
And then the truth hit me…⁣
⁣
Long-term clients can sometimes get used to you and forget your impressive scope of work from all those years ago when they first hired you. Over the years you’re not the shiny expert they first met… you’re the Velveteen Rabbit version. Well-loved, reliable, trusted… but somehow overlooked because you’ve been around a while, done the work but haven’t maintained the sparkle.
⁣
My lightbulb moment:⁣
I’ve been so busy helping everyone else communicate their worth, their brilliance, their expertise… that I forgot to communicate my own.⁣
⁣
Classic marketing expert who forgot to market herself.⁣
So I marched myself over to my LinkedIn.⁣
Updated my socials.⁣
Refreshed my systems.⁣
And I’m rebuilding my website like a woman possessed!
⁣
And you know what surprised me?⁣
When I actually sat down and updated my LinkedIn properly… I felt proud.⁣
I had this little moment of “Wow, you’ve achieved a lot. You’ve shown up for so many clients. You’ve done the work. You’re not just good at what you do… you’re experienced, you’re trusted, and you’ve earned your place.”⁣
⁣
It was a reminder I clearly needed.⁣
⁣
Because the truth is, and maybe you’ll relate, sometimes we are so deep in client work, so focused on delivering and helping and solving and perfecting everyone else’s brand, that we forget our own needs a little TLC too.⁣
⁣
If you’ve ever been too busy doing the work for others to show the world what you do too, welcome…this the Velveteen Rabbit Club… where we turn back into the shiny toy again!

CW x

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Balmain, NSW

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+61424928224

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