09/11/2025
Officeworks - Designing a custom icon system for a brand with thousands of little moving parts.
The challenge:
Fix what they had - inconsistent everything – line weights, fills, angles, shapes, sizes, no rules.
The work:
• Built a future-proof icon framework that’s simple + intuitive to use
• Designed a cohesive, contemporary icon suite aligned to the refreshed Officeworks brand
• Ensured icons work everywhere: website, in-store navigation, wayfinding + signage
• Made it easy for internal teams to roll out and expand over time
A small detail, big impact.