10/06/2026
I taught a masterclass on Meta Ads today, specifically Andromeda โฆ timely, because Iโd just been served up these pearlers in my newsfeed โฆ a little collection of gems (aka ads๐) from AliExpress. Then one from T๐ตmu and an identical one from elsewhere. Sheesh ๐ซฃ. Not my vibe at all
A tongue cover.
A b**b pillow.
A hernia belt.
A heated breast therapy gadget.
A bum spacer thing that I still canโt fully explain.
I had to ask (Meta)AI what they actually all were ๐คฃ๐
๐คทโโ๏ธ
Of course I had to take screenshots โฆ because WHAT THE?!! I have so many questions!!! ๐คฃ
But as intrigued as I was, I didnโt click any of them because of course clicking tells Meta, โIโm interested in this.โ
Itโs bad enough Iโve signalled the algorithm my interest, whilst pausing for screenshots โฆ so I know whatโll be flooding my feed for a while until Iโve trained it otherwise!
Did you know, Meta measures far more than clicks โฆ It also watches ponder time (yes I made that term up ๐), engagement patterns, video watch behaviour, saves, shares, comments and a bazillion other signals.
That means Meta now thinks:
โKylie loved these, letโs show her more.โ
And thatโs exactly why Meta ads are so important โฆ if theyโre not in your strategy youโre missing a huge opportunity โฆ and if youโre just boosting or throwing money at meta ads hoping for the best - stop that!
Get familiar and confident with creative diversity, andromeda loves that, coz itโs laying the groundwork for this new advertising in a world increasingly influenced by AI assistants, recommendation engines and what Meta refers to as GEM (Generative Experience Models).
Metaโs looking at:
โ
Who is likely to engage
โ
Who is likely to buy
โ
What creative will resonate (hot tip, offer up many for it to choose from!)
โ
What message should be shown next
โ
What format works best for that person
Which brings me to the biggest lesson for advertisers that I was hammering home today โฆ
๐ง Creative diversity is soooo important.
If youโre feeding Meta:
โ๏ธone image/reel/carousel
โ๏ธone headline
โ๏ธone message
Thatโs not enough! Youโre not giving the system enough to learn from.
The advertisers winning right now are giving Meta:
๐multiple images
๐multiple videos
๐different hooks
๐different offers
๐different angles
๐different formats
That gives the algorithm more combinations to test and more opportunities to find the people most likely to respond.
The irony is that Meta can be incredibly clever and shockingly or disturbingly wrong at the same time.๐คช
The businesses getting the best results are giving Meta better creative, MORE creative, and more opportunities to learn.
And apparently avoiding clicking on tongue accessories. ๐
And p.s. yes im
Curious as to how he suddenly just been fed all these product ads โฆ what the what??!! ๐คฃ๐คฃ๐คฃ
Image ID: Carousel of screenshots showing a series of unusual product advertisements served in a Meta social media feed, including tongue covers, support belts, sleep aids, heated therapy products and other wellness gadgets. The images are used to illustrate a discussion about Metaโs Andromeda AI advertising system, creative diversity in advertising, audience signals and how user behaviour influences ad targeting.
