15/09/2026
Sometimes I think we've made social media far more complicated than it actually needs to be.
Before algorithms, trends, hashtags, reels, hooks, analytics and trying to work out what on earth the platform wants from us (sounding like a boomer here, but hold on), there was storytelling.
Storytelling comes down to a few simple questions: who, what, when, where, how, why. (I can hear the voices of my past lecturers drilling this into me from first year uni).
I recently had a phone call with a prospective client and, within the first 30 minutes, I had already come up with 8–10 story ideas that could be turned into content for their business. Maybe that's where the ex-journalist in me comes in because I'm on the hunt for a good story.
And that's the thing, a project, client result, behind-the-scenes moment, lesson you've learned or even a question your customers keep asking can all become content. Give me a conversation about your business, and I’ll probably start asking questions, digging a little deeper and looking for the angle that brings your story to life.
The problem isn't always that businesses have nothing to say; it's that they don't always recognise the stories sitting right in front of them.
Then comes the strategy because having content is one thing, but knowing what you actually want your social media to achieve is another. Your social media should have a purpose beyond simply posting because you feel like you're supposed to.
That’s where I come in.
If you think your business has “nothing to post about”, give me 30 minutes and a conversation.
The ex-journalist in me might just find a few stories you didn’t even realise were there.
And once we’ve found them, we can work out what they’re actually meant to achieve.
That’s the strategy piece. That’s where I come in.
HMU.
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