Luna Nameplate Industries - LNI

Luna Nameplate Industries - LNI For over 50 years our expertise and services have grown to the point where we make and supply Australia’s largest range of product branding solutions.

Luna Nameplate Industries (LNI) was established in Melbourne in 1970 as a manufacturing screen printer specialising in light gauge decorative metal work. We quickly established ourselves as Tier 1 suppliers to Toyota and GM Holden with other automotive companies following suit. Current automotive customers include Hyundai, Kia, Nissan, Mercedes-Benz, BMW/Mini, Volvo/Mack trucks, Kenworth, Subaru and Mitsubishi. Over the years our expertise and services have grown to the point where we make and supply Australia’s largest range of product branding solutions. All manufacturing takes in place in our purpose built facility located in Bayswater North, Melbourne. Our products include Lenscal (domed) badges, self-adhesive labels and decals, metal nameplates, premium decorative nameplates, graphic panels and two 3D chrome badge technologies, LunaKrome and VIG. Other capabilities offered to the market include graphic design, CAD, tool making, 3D printing and product testing and validation. All facets of our business are certified to and operate in accordance with IATF/TS 16949, ISO 9001 and ISO 14001 Quality Accreditations.

A LABEL CAN PASS INSPECTION ON DAY ONE AND STILL FAIL THE PRODUCT MONTHS LATER. Two labels may leave the factory looking...
25/09/2026

A LABEL CAN PASS INSPECTION ON DAY ONE AND STILL FAIL THE PRODUCT MONTHS LATER.

Two labels may leave the factory looking identical.

One will remain inside a controlled environment. The other will face sunlight, heat, rain, cleaning chemicals and daily abrasion.

Their real differences may not become visible until long after production approval. That is why quality and product-engineering teams need to assess more than initial appearance and adhesion.

LNI’s testing approach includes real-time outdoor exposure and accelerated xenon-arc weathering. Testing can also examine characteristics such as abrasion, tensile performance, adhesive strength and flammability.

The process can include products expected to fail. A successful sample confirms what worked. A failed sample can reveal when deterioration began, how it occurred and which part of the specification may need to change.

Good testing does more than confirm the preferred answer.
It helps expose the product’s limits before they are encountered in the field.

Read how LNI tests product durability:
https://ap1.hubs.ly/H01kDJt0

Product testing for durability is the foundation of LNI's reputation in nameplates, badges & labels. Learn about their two important testing methods here.

A LABEL SPECIFICATION THAT STARTS WITH SIZE, COLOUR AND QUANTITY MAY BE MISSING THE MOST IMPORTANT INFORMATION. What sur...
22/09/2026

A LABEL SPECIFICATION THAT STARTS WITH SIZE, COLOUR AND QUANTITY MAY BE MISSING THE MOST IMPORTANT INFORMATION.

What surface will it be applied to? Will that surface be smooth, textured, curved or powder-coated? Will the label face UV, heat, moisture, chemicals, cleaning or abrasion? Will an operator wearing gloves apply it on a production line?

For product engineers and procurement teams, these details are not secondary. They help determine the material, adhesive, print process, testing and application method.

That is why LNI’s Technical Division can work from an application problem - not only a completed print file.

The team helps clients assess substrates, manufacturing processes, tooling, testing and end-use requirements before volume production begins.

The label is the visible component.

Its performance depends on the specification behind it.
Planning a new label, nameplate or graphic? Start with the operating environment, not the artwork.

Learn about LNI’s Technical Division:
https://ap1.hubs.ly/H01kDGJ0

The LNI Technical Division expertly helps customers identify correct materials, processes & solutions matching their end product needs

SOMETIMES THE LABEL IS CORRECTLY SPECIFIED BUT THE APPLICATION PROCESS IS THE FAILURE POINT. The material is suitable. T...
17/09/2026

SOMETIMES THE LABEL IS CORRECTLY SPECIFIED BUT THE APPLICATION PROCESS IS THE FAILURE POINT.

The material is suitable. The adhesive has been selected for the surface. The print and dimensions have been approved.

However, operators are still struggling to apply the label efficiently and consistently.

In one example shared by LNI, the operators were wearing gloves. This made the release liner harder to remove, increased the chance of touching the adhesive and made accurate positioning more difficult.

The solution was not necessarily another label material.

Options including back-slit liners, front tabs and positioning templates made the component easier to handle and apply.

For production and manufacturing engineers, the lesson is important:
A component should not be specified only for the surface where it will eventually sit. It should also be specified for the person, protective equipment and production process that will put it there.

Before final approval, test the complete application process under real production conditions.

Read the production-line example:
https://ap1.hubs.ly/H01kDHk0


Gloves protect operators but can ruin label adhesion. Learn how LNI’s back-slit liners & glove protocols keep labels perfect every time. Contact LNI today.

A warning label is not a simple sticker. Questions we ask when consulting with our customers include:➡️What type of surf...
16/09/2026

A warning label is not a simple sticker. Questions we ask when consulting with our customers include:

➡️What type of surface will the label be applied to?
➡️What environment will the label be exposed to?
➡️Will the label need to be resistant to UV, abrasion, chemicals?
➡️How will the label be applied?
➡️How long does the label need to last once applied?

Answers to these questions allow us to engineer the label to perform precisely as required.

Read more: https://ap1.hubs.ly/H01n3h70

FOR QUALITY AND PROCUREMENT TEAMS, A CERTIFICATE MATTERS ONLY IF IT CHANGES HOW A SUPPLIER WORKS. LNI currently lists th...
15/09/2026

FOR QUALITY AND PROCUREMENT TEAMS, A CERTIFICATE MATTERS ONLY IF IT CHANGES HOW A SUPPLIER WORKS.

LNI currently lists three independently certified management systems:

IATF 16949:2016 for automotive-component design and manufacture.
ISO 9001:2015 for quality management.
ISO 14001:2015 for environmental management.

The logos provide visible evidence of certification. The value to a manufacturing client lies in the systems operating behind them.
LNI describes practices including defect prevention, risk-based production planning, surveillance audits, environmental KPIs reviewed by management and supplier performance scorecards.

These practices influence how work is planned, controlled, reviewed and repeatedly supplied.

When qualifying a product-branding manufacturer, the question should therefore go beyond: “Are you certified?”

A more useful question is:
“How do your management systems influence the way our components will be developed, manufactured and supplied?”

The certificate is the evidence. The everyday operating discipline is the value.

Review LNI’s certifications and sustainability systems:
https://ap1.hubs.ly/H01kDGG0

LNI quality - Sustainability and Certifications. LNI is certified to IATF 16949, ISO 9001 and ISO 14001. Contact us now.

A PREMIUM BADGE PLACED INCONSISTENTLY STOPS LOOKING PREMIUM. The finish may be correct. The colour may match the brand. ...
11/09/2026

A PREMIUM BADGE PLACED INCONSISTENTLY STOPS LOOKING PREMIUM.

The finish may be correct. The colour may match the brand. The adhesive may be suitable for the vehicle's surface.

However, if the position changes from one unit to the next, the finished product can still appear inconsistent.

One badge sits slightly higher. Another is closer to the panel edge. A third is applied at a different angle.

For assembly and quality teams, the application method is therefore part of the component specification.

LNI badge programs can include prototypes and disposable fitting templates. These templates can carry positioning information, part numbers, barcodes and application instructions to help operators place the badge consistently.

The badge is only one part of the result.

The surface, adhesive, alignment method and application process all affect how it appears on every finished unit. Specify the position and application controls alongside the badge’s colour, finish and adhesive.

LNI’s LunaKrome 3D badge capabilities:
https://ap1.hubs.ly/H01kDJh0

LunaKrome™ is our premium chrome badge technology; flexible and in various finishes, validated to all applicable automotive exterior specifications

SCREEN PRINTING IS EASY TO UNDERESTIMATE BECAUSE MUCH OF THE SKILL IS HIDDEN BEFORE THE FIRST PRODUCTION PRINT. The fini...
08/09/2026

SCREEN PRINTING IS EASY TO UNDERESTIMATE BECAUSE MUCH OF THE SKILL IS HIDDEN BEFORE THE FIRST PRODUCTION PRINT.

The finished image depends on a series of connected decisions:

- Mesh selection
- Stencil exposure
- Ink viscosity
- Squeegee selection, angle and pressure
- Print speed and positioning
- Curing conditions

Each can influence colour, definition, opacity, adhesion and durability.

Depending on the ink, substrate and application, screen printing can also apply a thicker ink deposit than many digital processes. This can support strong opacity and performance in demanding applications.
That matters when a small label, panel or nameplate must remain consistent across an ongoing production run.

Modern machinery supports the process, but the equipment list alone does not control the result.

Process knowledge and operator judgement do.

When assessing a manufacturing supplier, look beyond the machinery. Ask how the process is controlled from the first print to the last.

Read about the skills behind screen printing:
https://ap1.hubs.ly/H01kDFH0

Producing durable labels & nameplates requires a deep understanding of materials, inks, adhesives, & production methods. LNI - when your brand matters.

A SMALL LABEL CAN HOLD UP A HIGH-VALUE SHIPMENT. Labels may represent only a small part of the finished product.They oft...
03/09/2026

A SMALL LABEL CAN HOLD UP A HIGH-VALUE SHIPMENT.

Labels may represent only a small part of the finished product.

They often receive little attention until the last pack is opened.
Without the correct label, a product may be missing a compliance marking, operating instruction, serial number or required piece of branding.

Most manufacturing work may be complete, but the finished unit may still not be ready to ship.

For procurement, production-planning and supply-chain teams, the component’s replenishment process therefore matters as much as its physical specification.

LNI has written about including practical packaging information, such as product identity, packed quantity, and reorder contact details.

Products can also be supplied in labelled quantities, individual packs or arrangements designed around just-in-time and Kanban production systems.

For every repeat component, define its pack quantity, identification method and replenishment process before the first production run. A label's value isn't determined by its size. It is determined by what happens when it is unavailable.

Read about the overlooked stock-control problem:
https://ap1.hubs.ly/H01kDGw0

Reordering your products is made simple by LNI. Every product shipped includes the quantity inside the bag, and reorder contact details. Contact LNI today

A MACHINE CAN BE MECHANICALLY SOUND AND STILL BECOME DIFFICULT TO OPERATE IF ITS INTERFACE HAS FAILED. The switches may ...
01/09/2026

A MACHINE CAN BE MECHANICALLY SOUND AND STILL BECOME DIFFICULT TO OPERATE IF ITS INTERFACE HAS FAILED.

The switches may work. The electronics may perform correctly. However, the printed instructions are scratched, the button labels are difficult to read or the display window has become damaged.

A graphic panel is not simply a decorative cover.

For equipment manufacturers and industrial designers, it can be a functional part of the user interface - identifying controls, communicating instructions, providing display windows and protecting critical information.

One durability option is to reverse-print the graphic onto the back of clear polycarbonate or polyester. The user views the information through the material while the printed image remains protected behind it.

LNI graphic panels can also incorporate clear or diffused LED windows, display windows, embossed buttons, holes, cut-outs, and custom shapes. When users depend on a panel to operate equipment correctly, it should be specified with the same care as the controls behind it.

LNI graphic-panel capabilities:
https://ap1.hubs.ly/H01kDGg0

Graphic Panels from LNI - the most affordable way to lift look & functionality of devices with mechanical switching. Extremely durable as well as decorative

WHAT TO INCLUDE IN A PRODUCT-BRANDING BRIEFNeed a badge, nameplate, label or graphic component?A clearer initial brief c...
27/08/2026

WHAT TO INCLUDE IN A PRODUCT-BRANDING BRIEF

Need a badge, nameplate, label or graphic component?
A clearer initial brief can help your supplier recommend the right solution faster.

Include as much of the following information as possible

⚪ Application:
Where will the component be used?

⚪ Surface:
What material, coating or texture will it be applied to?

⚪ Environment:
Will it face UV, heat, moisture, abrasion, chemicals or cleaning products?

⚪ Dimensions:
What size and shape are required?

⚪ Quantity:
Is it a prototype, initial production run or ongoing program?
Artwork:
Is approved artwork available, or is artwork support required?

⚪ Finish:
Should the result appear metallic, dimensional, matte, gloss, textured or printed?

⚪ Timing:
When is the component needed for production?

A good supplier will still ask questions.
But a detailed brief creates a stronger starting point for technical advice, accurate quoting and a fit-for-purpose result.

Read LNI’s expert project checklist:
https://ap1.hubs.ly/H017Tvr0

We’ve put together this expert 6-point checklist below, to guide you through the key considerations. Commercial product branding by LNI. Australian made.

Address

27-29 Turbo Drive
Bayswater North, VIC
3153

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61397214200

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