Bells and Whistles Marketing Pty Ltd

03/05/2022

Very enlightened report

[SMK UPDATE] Facebook Interest Targeting Wrong 33% Of The Time 😲

New research by North Carolina State University has found that the accuracy rate of Meta’s targeted ads leaves a lot to be desired.

Meta ads work by taking a user’s interests and matching that to targeted advertising. However, the study has said that 33.22% of those interests were inaccurate or irrelevant.

The study also found that Meta has trouble differentiating between positive and negative mentions.

Read more here ➡️ http://ow.ly/5vU350IV3ti

20/02/2021

“85% of advertising is a total and utter waste of time, within 24 hours,” Mark Ritson declared, in a response to a question about brands changing up their creative work and trading in their brand equity after becoming ‘bored’ of their marketing.“Keep banging the same nail with the same ham...

03/02/2021

Packaging Design Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones European packaging campaign from 72andSunny Amsterdam includes online customizationBy Sara Spary|January 26, 2021Coca-Cola is using its cans as a "vehicle" for spreading positivity.Coca-Cola / 72 & Sunny Ams...

21/10/2020

Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.

30/09/2020

Stop making excuses, 6 months is enough time to have come to grips with the new normal!

10/09/2020

https://www.businessmonth.nsw.gov.au/

Reboot, upskill and connect this October NSW Small Business Month is back, bringing hundreds of activities across NSW to help reboot your business this October. If you’re a NSW Council or Chamber of Commerce, head to our Grants Page to apply for a grant of up to $2,000 to deliver an

03/06/2020

Finally, a very funny Coronavirus ad, and It’s Taken a South African insurance company to do it.

Insurance company King Price has proved again that South African ads are some of the best in the world. Watch the interaction between a traffic officer and a...

18/05/2020

Here's a 'quick guide' to ad retailer strategies. Add in a hotdog eating competiion for even more home lockdown fun.

11/05/2020

The Live local platform is designed to help any Australian SME increase revenue during this period of uncertainty by offering a means for businesses to create, promote and accept digital QR powered vouchers. The vouchers are available for anyone to purchase and can be from $5 to $1000 in value and are redeemable through the Live local app.

As is witnessed here, B&T's image selection often has little correlation to the written article in which it is featured.

07/05/2020

Shayne Tilley, Head of Marketing at 99designs shares how you can use virtual backgrounds to create a personalised experience that sets your brand apart

30/04/2020

If there's anyone welcome in the B&T office it's BWS home delivery. Followed by the ever-feathery Greg "Sparrow" Graham.