I Write Good Copy

I Write Good Copy Emotional Direct Response writing services mainly for sales and marketing. Would this make you interested in honing your writing and marketing skills?

Also, Book writing and editing to allow you to realise your dream of becoming a published author. What if you could direct the actions of your ideal clients, have them buy from you and thank you for the privilege? No, I'm not talking about manipulation or deceitful coercion... I'm just saying reaching your ideal client and entering the conversation already going on in their head. I'm talking about

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- creating an atmosphere of expertise where your ideal client can become educated.
- delivering great content and being known for the value you create. You have great knowledge in your niche... all I'm suggesting is you position yourself as the expert. Your passion will take care of the rest. Let me help you to become known as the one who has the answers, the familiar one your clients turn to when in need. The one your raving fans refer to in their circle of influence. Simple, powerful, effective and emotional words can bring you all this.

Wow. Long time between posts. Guess I'm going to have to update a few things...Food for Thought:During this last couple ...
02/12/2021

Wow. Long time between posts. Guess I'm going to have to update a few things...

Food for Thought:

During this last couple of years, it seems everybody has an opinion, an angle or just some info they absolutely must get out to the masses.

What I've realised is that very few are interested in who they are talking to. They have so much invested in what they have to say that they don't check whether the person they are talking to wants what they are selling.

Its one thing to be eager to spruik, but quite another to find someone who actually wants to listen.

Phone canvassers are the worst. They have a preconceived idea that because they have your phone number, you are qualified and ready to buy.

Most of the time, the phone list was purchased and you never opted into their niche in the first place.

Here's a simple truth:

People buy from people they know and trust.

If this is true, then you must at all costs have a rapport with the person you are selling to. If you don't, spend time to chat first... then make the offer.

P.S. These 2 steps are probably not going to be in the same phone call. Just sayin...

Living reciprocation...Have you ever noticed that when you become aware of something new, it presents itself everywhere ...
02/09/2020

Living reciprocation...

Have you ever noticed that when you become aware of something new, it presents itself everywhere around you?

What do I mean?

Well, as a copywriter I am always considering influence and persuasion and how it affects our daily lives. I wonder what it is that causes someone to do something which moments earlier they were not even thinking about.

What interrupted their thinking?
Why was their response logical to them?
How did they come to that particular conclusion?

Let me digress for a moment. Stay with me here...

Years ago I enjoyed a movie called “Pay It Forward”. Perhaps you have too. It’s a movie that builds it’s plot on an idea which could change the world.

That idea... do a good deed for three people and in return they must also do a good deed for three other people, but not the person they received the good deed from.

Now, the movie expands this idea and makes the good deeds become something which has a profound effect on the receiver.

Got that? Right lock it in and follow me along this strange curve we all live called life.

Recently I have been re-reading a book by Robert Cialdini called Influence. In this book he discusses some results to his own research which uncovers the reasons why we can be moved to do things we weren’t actually thinking of doing.

It all has to do with concession, favour and the power of reciprocation.

Let me give you an example:

Over the last 10 months or so, I have been restoring an older model Apple computer. It had quite a few problems which I have managed to repair and of late it has progressed to the point where I am ready to install software. As with all my restorations, I like to keep them period correct. At least to the critical eye anyway.

After asking of several community forums I discovered the operating system it was originally delivered with and set about searching for a copy to buy.

It was a long and arduous task. This software was scarce. Not rare, just hard to find.

Eventually I placed an advert in the FB marketplace, asking to buy this specific version of software from anybody who might have it.

What transpired next taught me a lesson.

You see, a few people responded and one in particular was keen to get more info. We chatted via Messenger back and forth for a couple of days and built a bit of a friendship as we compared and shared.

Eventually he gave me the golden piece of info. He had a version which would probably do the job.

When I offered to pay and asked how much he wanted, he refused to take any money. He responded by asking for my address so he could send it in the mail.

I began to protest. It was instinctive. I even bargained to at least pay for the shipping.

But nope... he wasn’t going to be swayed.

My need to pay him was powerful. I felt so uncomfortable. I really needed to get things in balance.

It then struck me that this is what Robert Cialdini had been talking about. He called it reciprocation.

Apparently we are driven to put things into balance. It’s built into us. It’s so necessary that we automatically run a routine and just expect both sides to play their part.

It’s a kind of blind faith that things will just happen as expected.

When my software guy didn’t respond how he should have, I was uncomfortable. So uncomfortable that I began to assert myself to bring the equation back into equilibrium.

Robert Cialdini was right. It was second nature. I was powerless to arrest it.

As I thought things through, “Pay It Forward” came to mind. I remembered feeling uncomfortable about the premise of this movie too.

This movie seemed to be filled with open loops and in my logical mind I was looking for closure.

That’s it... just closure!

But how do you get it?

Well, in my case, I’m still wrestling with the internal fallout of a failed routine which has been proven right subconsciously, time and time again, all of my life.

I’m sure I’ve been here before but it is such a rare occurrence that I can’t remember what I did back then. That said, it was probably resolved later when I returned the favour.

What makes this event so different is the act of kindness is coming from a total stranger. Somehow, that adds a whole new dimension.

What is it that I am doing that I was not even thinking about before?

I’m dissecting a real life revelation of a concept I read in a book and making sure I don’t miss the lessons.

With my eyes opened and my mind awakened, I’m actively watching out for more examples in my life.

Why?

Because you are never too old to learn.

Should have hired a copywriter...
04/09/2019

Should have hired a copywriter...

A few years ago, I was the National Program Director for the Academy for Young Entrepreneurs. I used to love creating en...
31/05/2019

A few years ago, I was the National Program Director for the Academy for Young Entrepreneurs. I used to love creating encouraging memes for the AYE page... and this was one of my favs.

Remember, YOU are a diamond.

Of late, my wife Sandy has been running a series of workshops called “Living to Your FULL Potential”.At the workshop las...
28/07/2018

Of late, my wife Sandy has been running a series of workshops called “Living to Your FULL Potential”.

At the workshop last weekend she asked if I would speak.

The theme of the workshop was “Building Self Trust” so I decided to deliver one of my unpublished blog posts entitled...

“Why Confidence is the Polar Opposite of Panic and Lack of Self Trust”.

Panic is overwhelming fear. So overwhelming, that you almost completely surrender control. And when you are gripped with this much fear, trusting yourself feels impossible.

Big statement? Well let’s unpack a few things we know about panic...

Panic robs you of reality and distorts the truth, flooding you with feelings and emotions that amplify the situation.

It’s really difficult to arrest.

When you are in such high emotion, your thoughts become erratic. The stress causes you to search for the quick way out. Adrenalin rises and instinct tries to guide you, but without a previous pattern to follow, you make choices which are not thought through.

You could unwittingly put yourself into danger which further amplifies the stress.

You have to look at your current feelings and emotions from the outside and recognise that they are just feelings and emotions. And of course, if you are struggling to trust yourself, making decisions is very risky.

So to help with decision making you really need a concrete check list to remove the emotion.

I think that to bring about change, you need to use your logical brain and look beyond the current circumstances to a space where you were not in panic. You need to put your trust in that outside version of yourself and you need to channel that logical sense of control and override the overwhelm.

If you look at the circumstance logically, you can weigh up the mechanics of it and solve the problem. But logical and mechanical is devoid of emotions and as long as feelings and emotions are in play, you will struggle.

Look, I’m not saying that this is easy. It takes a strong mind to take control. Once you are in a hyper vigilant state you need to use your energy in a positive manner. If you go negative you will fall into a depression and usually you’ll swing there very quickly.

By using your energy positively, you can move to the side and stabilise yourself. A bit like when swimming in a rip, the only safe way out is sideways. This knowledge actually allows you to make a strategy for taking back control.

I don’t think this is a simple task though... and for someone who is in constant overwhelm and constantly suffering from high Adrenalin levels, coming back from there takes more than a mindset shift.

Trust in this case is skewed by long term stress and low self confidence is often the result.

I had a panic attack the other day and I found myself in an altered state.

I was not my usual self and had begun to forget things. The task I was doing should have taken about 3 hours but ended up taking 5. I kept repeating steps because I thought I had made mistakes or couldn’t believe the results I was getting. I was going over and over things, unable to make the right choices. I was confused and could not confidently decide what I should do. All of this caused me to have a churning sensation in my gut which kind of added to the panic.

This was new territory for me. I’ve only ever been this disoriented once before and surprisingly, even in the confusion the other day, I began recognising the signs from my previous experience. My memories began to underpin the feelings and validate them. It was like an anchor and I was building a learned response into a pattern.

This is not what I wanted to do. This pattern is negative. If I allow this to take control and I respond this way, every time I feel this way I become confused and despondent.

I believe this is what happens to all of us when we allow it to. We get discouraged and allow negative words spoken over us to lead us. Our self talk becomes someone else’s words.

It’s true, everything we learn from birth is by osmosis. It’s only when we get to school that we begin to change this pattern. But we never completely break out of it. It’s deep seated and probably divinely designed. We were created to be this way but the intent was most likely to learn in a positive, loving environment.

Our confidence is in those who breathed life into us and those who we are surrounded by. We take this confidence and apply it to our surroundings and the people in it and begin to form our knowledge through this filter.

If our upbringing has been harsh and deprived, that’s the baseline for our common view. We build on this with our own innate individuality, creating the self we feel most comfortable with.

We then gravitate to those around us who mirror or closely resemble ourselves, which bolsters our comfort within ourselves.

So through unpacking all of this I actually taught myself a lesson about confidence.

I discovered that confidence is actually a consequence of trust; trusting yourself, trusting your knowledge, trusting your skill and ability. If your knowledge, skill and ability is solid and true you will naturally be confident.

If you don’t trust yourself, you will constantly second guess yourself. This slows your productivity and wastes time. You cannot reach the outcome you are looking for and you keep going over and over looking for perfection.

And perfection is a pursuit in self torment. I have created things in the past which have been so micro managed that even now, when I look back at them, I see flaws. Nobody else see’s them, but I still think, “If I just tweak that bit...” This is a pattern which I have embedded into my way of doing things. It is a counterproductive pattern.

It was this pattern which started me thinking about confidence and it’s relationship with self trust and fear.

I am coming to the conclusion that fear is actually motivational and self trust is the evidence of it. The positive outworking of both of these is confidence. And on the negative, it is to stagnate and idle in an ever diminishing comfort zone until you become so irrelevant to your surroundings that you isolate yourself`.

PS. Sorry for the long post. FB in their wisdom have elected to make notes inaccessible on mobile devices.

Ok, so it was a moment of weakness. But hey! I’d been working all day and I was in no mood for stupidity.The phone rang ...
19/07/2018

Ok, so it was a moment of weakness.

But hey! I’d been working all day and I was in no mood for stupidity.

The phone rang as it often does and I answered…

“Gary speaking.”

The guy on the other end said, “Hello. I’m Ralph (that’s not his real name, I actually can’t remember it). I’m from Customer Benefit Services.”

I said, “Who for?”

“What?” he replied.

“Who are you Customer Benefit Services for?” I responded.

“Oh!” he said, “No, that's the name of the company I work for.”

That’s all the opening I needed...

So I said to him, “Here’s a news flash, I’m not your customer.”

He began to launch into his script as I accidentally ended the call.

It was one of those moments where I began creating my response for when he called back.

Now in my defense, it really was an accident when I hung up. I was changing the grip on the phone and my thumb brushed the screen near the red button.

Looking back now it was kind of graceful, almost poetic. As if my thumb had a mind of its own and knew what was about to happen.

Anyway, he didn’t call back. I guess he got the message… access denied!

But it got me thinking.

This guy was a phone canvasser. He already knew what he was selling and was just looking for someone to unleash his well rehearsed speech on.

He didn’t care that he had no prior relationship with me.

He had no interest in whether I was actually a prospect for his product or service.

I was just a random connection from some phone list sold to his company.

I realised in this moment that whenever we are promoting our product or service, the only person willing to listen is the one who has an interest in it.

The most important thing you can do for your business is to build relationships.

Forcing a person to listen will never work.

Making them learn just how empty their life is without your magic pill can only happen if they think their life is empty.

There’s a reason why you need your social media and web presence, and that's because if you want people to trust you, you need to give them value.

If you don’t appear valuable you will be overlooked. Even by those who are in your target market.

Anyway, I guess I should thank Ralph for his forceful interjection into my afternoon.

Without it I wouldn’t have had this revelation story.

So Ralph, if you’re out there reading this, I hope you learned something from that call like I did. Thanks for the lesson :)

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