Shaped Branding

08/07/2025

What converts a brand from presence to power? Our latest article delves into the strategic insights behind Earl's owner-operator, Will Parkes.
Analysing the strategic decisions that shape Earl's unique identity, unwavering mission, and vision for the future while delivering exceptional quality and customer experience.

Ready to take action and shape a standout brand? This interview provides valuable insights into a framework for achieving lasting impact.

https://shapedbranding.com/shaped-blog/earls

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12/06/2025

Innovation rarely happens within the lines. For businesses ready to redefine their industry, the Outlaw/Rebel brand archetype offers a powerful blueprint.
Our latest blog post explores how tapping into this archetype empowers brands to disrupt the market, attract a fiercely loyal following, and lead with unapologetic authenticity. Stop blending in and start standing out!
Find out if this revolutionary approach is right for your brand's future.

https://shapedbranding.com/shaped-blog/brand-archetypes-the-outlaw-rebel

In a crowded marketplace, true distinction often comes from daring to be different. The Outlaw (or Rebel) archetype thrives on disruption, freedom, and an unapologetic embrace of individuality.

05/06/2025

Edapta solidifies its market presence by providing modular, large-scale battery solutions to commercial and industrial sites across Australia. A key differentiator lies in unmatched technological intelligence, elevating battery solutions beyond industry standards.

https://shapedbranding.com/portfolio/edapta

05/06/2025

What if you could build a brand that resonates so deeply, customers choose you not just for what you do, but for why you do it? ✨

The success of major brands like Starbucks and Patagonia isn't magic; it's rooted in a profound understanding of their core purpose.
I'm excited to share my new free resource: "Unearth Your Brand Gold: Unlocking Big Brand Success with the 'Why'." This guide distills Simon Sinek's powerful "Golden Circle" framework into practical steps you can apply today.

Download your copy to discover:
- The blueprint behind inspiring brands.
- Exercises to uncover your unique brand "Why."
- How to build a culture and message that attracts your ideal audience.

Unlock the gold hidden within your brand!

CLICK THE LINK BELOW FOR YOUR FREE DOWNLOAD!
https://shapedbranding.com/download

16/11/2021

BRAND IDENTITY AND DESIGN FOR LOKIBOY AUSTRALIA

LokiBoy Australia Designs and manufactures Ottoman/Lounge like dog beds that are Custom-made to fit the decor of the owner's house or couch. The Client approached Shaped to design a logo & visual identity for LokiBoy. The main request was for the core of the logo to reflect the Client's pet Rhodesian Ridgeback dog, Loki.

Dog's love lazing on the couch, so it was imperative that the logo illustrated happiness and for it to be playful - yet still professional, as it was a premium product. After speaking to a Dog Behaviourist, it was outlined that when a dog lays on its back - it's in its happiest state. Therefore the logo brief was outlined.

A playful, yet minimalistic representation of Loki was designed. A rough, high-character font was attached to the logo mark. An Australian outback red was assigned as the brands core colour, as it is important to convey the Australian vibe - but also translated authenticity and emergence.

To view more design of loki visit https://lnkd.in/gCq5SABk

Want to book your free Brand Discovery call? Visit https://lnkd.in/gq2-aPxd

16/11/2021

BRAND STRATEGY & IDENTITY FOR MALA MANDALA

Mala Mandala is a high-end handmade jewellery brand, made by the women of Bali Indonesia. By implementing precious gemstones into their designs, Mala Mandala produces jewellery that is more than just a beautiful piece - but rather one that imbues the wearer with a range of empowering qualities.

Shaped was approached to build the brand from the inside out, via a Brand Therapy workshop. This workshop unearthed a plethora of qualities this brand would represent. This included empowering women and support of the ethical production of jewellery in Indonesia.

After defining the Brand Substance, a visual identity was developed. A visual pleasing icon was designed, showing intricate weaving and precision - whilst also evoking the beauty of the Indonesian sun. The word-mark was optimised to show a pendant within the letter ‘M’ - as the precious gemstones was a core part of the product and overall brand. A warm bronze was assigned as the brand colour, reflecting the earth and nature of the stones and brand.

Read more at https://lnkd.in/gCNvA4PK.

Want to book your free Brand Discovery call? Visit https://lnkd.in/gq2-aPxd