Rod Bland

25/07/2023

Livestream #4 features Flowium founder Andriy Boychuk. Andriy's agency is a 60+ employee Elite Klaviyo partner and he'll be sharing with us strategies, success stories and more to help your business get more out of Klaviyo.

👉 Book a 1-1 Consulting/Training session with Rod:
https://rodbland.com/consulting

Ways to support the channel ❤️
📝 Sign up for a free trial of Klaviyo: https://rodbland.com/klaviyo
☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland

🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK (OR SO): https://bit.ly/RodBland-SUBSCRIBE ⬅️

OTHER RESOURCES:

🌐 Join the community in my free Group:
https://rodsgroup.com

🎧 Listen to Ecom Business Hacks, my Podcast:
https://rodbland.com/podcast

SOCIAL CHANNELS:

💻 My website: rodbland.com
📸 Instagram: instagram.com/rod.bland
🐦 Twitter: twitter.com/rodbland

GET IN TOUCH: I don't check DM's - email is best! [email protected]

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Need help with your EMAIL MARKETING AUTOMATIONS?

If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year.

You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/

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⏳ TIMESTAMPS:
00:00 Introduction

26/02/2023

Increasing Average Order Value is a powerful way to improve business results without spending anything additional on advertising. This is calculated as Total Revenue / No. of orders.

In this training video, I cover several different ways to help you improve AOV.

Step 3 (see below for all videos in the series) for growing any business is to increase average order value. This is calculated as Total Revenue / No. of or...

21/02/2023

Continuing on with the C, F, AOV video series - in this video, I cover some of the basics to help you improve buying frequency.

Step 2 (see below for all videos in the series) for growing any business is to increase how often customers buy from you over any time period (frequency).In ...

13/10/2022

Customers, Frequency, AOV - that's 3 metrics any business owner needs to pay attention to. Here's a short training video explaining the first part of this trinity: Customers.

Step one for growing any business is to increase how many customers you are acquiring. The formula is Leads x Conversion Rate = Customers.In this video, I c...

08/09/2022

What a treat to go and visit my client Sean at in the NSW Blue Mountains today. It's a place that everyone should visit at least once.

10/08/2022

Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend? I have!

In this latest training video, I show you how to create an effective grading system that can help you find your best ads so you spend less time making new ones (hint: they're not the ones you think they are). It gets a bit technical, but it's totally worth the watch if you are a serious advertiser.

Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend? I have!In this video,...

07/07/2022

Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to maintenance in the long term.

In my latest training video, I cover a few pitfalls to watch out for when utilizing a Catalog Sales campaign with Dynamic Product Ads, and also talk about the new Meta Advantage+ creative option.

Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to maint...

16/06/2022

Creating great ads will help you increase sales, but so many business owners and agencies ignore conversion rates. It's arguably the single biggest lever you can pull to make your business more profitable.

In this video, I cover the 5 critical elements that every home or landing page needs to maximize conversion rates.

Creating great ads will help you increase sales, but so many business owners ignore conversion rates. It's arguably the single biggest lever you can pull to...

25/05/2022

If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?

In my latest training video, I cover how you can utilise a custom ecommerce export along with dynamic product ads to achieve this. It's easier than you might think!

https://youtu.be/dnjpd06Un04

💻 WATCH NEXT:

How to Create Warm Audiences https://youtu.be/HxxeY0SLstg?t=147

How to Switch from Business Suite to Classic Ads Manager Interface https://youtu.be/4J_WBTX4wmk

Detailed Targeting Options Removed - Now What?: https://youtu.be/P4SaZwEK2Pw

If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?In thi...

11/05/2022

When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught. But do they really work better?

In my latest free training video, I cover the simple and effective targeting strategy that we use for all of our clients.

When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught. But do they really work better?In this video, I...

28/04/2022

If you have just stared working with a new client to run their Facebook ads, you are going to need to get access to their digital Facebook assets, including ad account, page, pixel, and others.

In my latest training video, I cover step-by-step the best way to setup this access so that things go smoothly from the beginning.

If you have just stared working with a new client to run their Facebook ads, you are going to need to get access to their digital Facebook assets, including ...

19/04/2022

Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective.

In my latest free training video, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface.

Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement t...