Free audit first, month to month, no lock-in contracts. Next Gen Digital Agency is a Melbourne based digital agency helping Australian businesses get found in Google and AI search. We are based in Black Rock, in Melbourne's Bayside, and work with clients across Melbourne and around Australia. What we do
Search engine optimisation. The work that decides whether you show up when someone searches for what you sell. Technical audits, site structure and crawlability, local and suburb level search, keyword and content strategy, schema markup, internal linking, and ongoing monthly campaigns. Generative engine optimisation (GEO). A growing share of buying research now starts inside ChatGPT, Perplexity, Google AI Overviews and Gemini rather than a list of blue links. GEO is the work of making sure your business is the one those systems cite when someone asks about your category. It overlaps with SEO but it is not the same job and it needs its own approach. Google Business Profile management. For local and service area businesses, the profile often matters as much as the website. We handle setup, optimisation, categories and services, posts, and keeping the listing compliant and consistent with everything else about your business online. Websites. Fast static sites built to a strict performance and accessibility standard, tested on mobile in PageSpeed Insights and built to be crawled cleanly. A site that loads quickly and is structured properly is the foundation everything else sits on. Marketing automation. Connecting the enquiry to the follow up so leads do not go cold while you are on the tools or with a client. Who we work with
NDIS providers, trades and home services, hospitality, real estate, and professional services businesses. Mostly small to medium Australian businesses where the owner needs the phone to ring and does not have time to become a search expert themselves. Background
The agency was founded by Paul Sera, who has been working in search for more than twenty years, with a background in corporate IT including senior roles at Fortune 500 companies. That mix shapes how we work. We treat SEO as an engineering problem first. Architecture, crawlability, page speed and structured data come before content and links, because content sitting on a broken foundation does not rank. We previously traded as Next Gen IT Consulting. The name changed to reflect where the work actually sits now, which is search and digital rather than IT support. Get in touch
Website: ngitc.com.au
Based in Black Rock, Bayside VIC
