Tracktion Sales & Marketing

Tracktion Sales & Marketing Tracktion™ is a multidisciplinary Sales and Marketing agency.

With 25+ years of expertise, we combine high quality design with experienced sales and marketing knowledge to create stronger and more meaningful brands.

If you’re not sure where to start with improving your brand’s engagement, we’ve got you.Posting more probably isn’t the ...
28/09/2026

If you’re not sure where to start with improving your brand’s engagement, we’ve got you.

Posting more probably isn’t the first thing we’d recommend. Instagram has spent years adding ways for audiences to do far more than double-tap a photo 🫶 📱 

The problem is a lot of brands are still using the platform like it’s 2019, while the metrics that matter now go well beyond a simple ‘like’ count.

Take Instagram Stories as an example:

According to Meta, 33% of the most-viewed Stories are posted by businesses, while 57% of users say Stories help foster a sense of community.

And that’s the real opportunity - giving your audience more reasons to interact with your brand, rather than simply asking them to consume another post.

Polls, DMs, Collabs, Reels, carousels… Instagram has already given brands the tools. Swipe through for ways to get your audience doing more than just scroll 📲

There’s a small Instagram setting that could be costing your brand reach... Most creator partnerships focus on who you c...
21/09/2026

There’s a small Instagram setting that could be costing your brand reach...
 
Most creator partnerships focus on who you collaborate with, but new data suggests WHO publishes the Collab post first matters too.
 
And for brands >10,000 followers, that difference is pretty hard to ignore. We pulled out the info we think marketers and business owners should actually care about:
 
📱 When the BRAND should lead (do you need to control the message and include product detail?)
📱 When the CREATOR should lead (are you prioritising discovery and credibility?)
📱 Which format is worth testing first (Reels are leading in reach and impressions, but carousels can still be valuable)
 
If you’re interested in learning more, or want to see more collabs on your social media, DM us!

17/09/2026

And the deadline is ASAP ☕️

16/09/2026

Idk you must have taken it home already or something…

Banana has escaped the fruit bowl 🍌 This year we’ve seen it show up in coffee, matcha, cereal, granola, milk, water, cho...
16/09/2026

Banana has escaped the fruit bowl 🍌 This year we’ve seen it show up in coffee, matcha, cereal, granola, milk, water, chocolate and more!

So why banana?

We think it’s because nobody needs it explained to them.

A lot of emerging flavour trends come with an education job attached. Consumers might need to learn what ube, yuzu or even pistachio cream is before deciding whether they want it.

But banana has the opposite advantage.

It’s familiar, affordable and instantly recognisable. The marketing opportunity comes from putting it somewhere people aren’t expecting to find it.

So when a brand asks us whether they need a completely new ingredient to create something exciting, our answer is usually no.

Sometimes the smarter innovation formula is:
familiar ingredient + unexpected format = lower barrier to trial ✅

And if current forecasts are right, peak banana may still be 12 months away. Let’s just say we know at least one brand we’re working with that plans to be very well timed for it 👀

From mock-ups to shelves - it’s always a good day when we spot the work we designed out in the real world 🫶🙌Our client H...
14/09/2026

From mock-ups to shelves - it’s always a good day when we spot the work we designed out in the real world 🫶🙌

Our client Harvest Box Box has just launched Just Fruit into Costco Wholesale Australia so naturally we had to make a trip and pick up a bag ourselves!

We came for Just Fruit, and ended up spotting a few more Harvest Box packs we’d worked on along the way!

There’s something especially rewarding about seeing the small designs made early on, like pack layout to how the product should stand out at shelf, finally doing their job in a real retail environment ✨

We’re just 9 days into September, but big things are already happening on shelves 👀 Follow for weekly CPG and food marke...
10/09/2026

We’re just 9 days into September, but big things are already happening on shelves 👀
 
Follow for weekly CPG and food marketing insights from the Tracktion team 🔍
 


🌏 Aussie brands are going global - FUNDAY Natural Sweets is rolling into 1,300 US Target stores, and Mr. Chen’s Dumplings just landed in Tesco UK. Two very different categories, same story: local brands have serious global appetite right now.

🥑 Holy Moly, Britain’s favourite smashed avo brand, just chose Australia as its first market outside Europe, landing in 1,000+ Woolworths stores from today. Walking straight into the home of avo on toast culture is a bold first move.

🍫 Toblerone x Biscoff Pralines are heading to Big W and Woolies! And when two flavours with this much brand loyalty combine, the collab sells itself before it hits the shelf

💪 Protein has found a new home (the snack aisle). Impulsive Chips are now at Kmart, and functional ingredients are quietly making their way into formats people already love: chips, lollies, chocolate and more

Missed Fine Food Australia this year? We took notes ✍ We visited one of the country’s leading B2B food industry events. ...
07/09/2026

Missed Fine Food Australia this year? We took notes ✍
 
We visited one of the country’s leading B2B food industry events. And after walking the show floor, these were 5 trends we’ll be keeping an eye on Australian shelves for 👉
 
Tthe products that stood out to us weren’t just “new”. They were easy to understand, easy to sample, easy to photograph and easy to imagine in a real retail, foodservice or social media post.
 
What else did you see on the floor? Let us know!

🌶️ Condiments becoming flavour heroes.
 
Flying Goose and Noelzy’s Chilli Sauces were great examples of how chilli is becoming less of an “extra” and more of an everyday flavour staple. The data backs it up, with new and creative sauces seeing some of the strongest growth in Australia’s cooking category.

🔥 The Alternative Dairy Co.’s Ube Iced Latte and Rooftop Bees Yuzu Honey showed how global flavours are becoming easier for Australian consumers to recognise, trial and enjoy.
 
Matcha, wasabi, Asian-inspired formats, and bolder flavour profiles are no longer sitting only in niche food spaces - they’re moving into more accessible FMCG and CPG formats.

❗More brands are using obvious front-of-pack messaging, strong typography and clearer visual cues to communicate quickly.
 
Franuí and 7 Chefs are great examples of brands using packaging designed to grab attention and be understood at a glance. This matters when brands are competing for attention on shelf and on screen.
 

🧊  Protein ice-cream, Isotonic sparkling waters, and athlete-endorsed The Pickle Juice Company pickle juice shots are just the tip of the iceburg.
 
Functional products are becoming more common everyday. But the best examples still delivered on flavour, texture and occasion. Because a benefit might get attention, but taste drives repeat purchase.
 

🍠 Sweet potato showed up in both sweet and savoury snackable formats, from Korean-inspired buns to vegetable chips.

It’s familiar enough to feel approachable, but versatile enough to be made new again - which is exactly the kind of ingredient behaviour worth watching in snacking.

03/09/2026

900+ exhibitors, 25,000+ attendees, endless samples and one very important lesson…Never eat breakfast before a food expo.
 
From emerging food businesses to familiar names bringing fresh ideas to the table, it was so good to spend the day trying new foods and connecting with the people behind the products.
 
More on what new trends and flavours caught our eye coming soon 👀

We’ve been noticing something on shelves lately - beverage brands rotating their logos sideways, and it’s everywhere rig...
01/09/2026

We’ve been noticing something on shelves lately - beverage brands rotating their logos sideways, and it’s everywhere right now 🥤

We’re calling it and part of it is practical:
👉Slim cans don’t give you much horizontal space, but they’ve got plenty of height.

But also, partof it is the sheer competition on shelf:
👉 When everything around you is bold and bright, brands lean harder into the one thing that’s exclusively theirs: their name!

Which brand do you think is nailing it right now? 👇

FoodAndBeverage

Address

Suite 1-3, Level 1, 2 Theatre Place
Canterbury, VIC
3126

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61398302624

Website

Alerts

Be the first to know and let us send you an email when Tracktion Sales & Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Tracktion Sales & Marketing:

Shortcuts

Share

Category