Tracktion Sales & Marketing

Tracktion Sales & Marketing Tracktion™ is a multidisciplinary Sales and Marketing agency.

With 25+ years of expertise, we combine high quality design with experienced sales and marketing knowledge to create stronger and more meaningful brands.

This is a bit different to our usual posts, but we feel like a lot of businesses need to hear this:Social media shouldn’...
18/06/2026

This is a bit different to our usual posts, but we feel like a lot of businesses need to hear this:

Social media shouldn’t feel like a full-time job on top of your actual job.

Although for many business owners, that’s exactly what it becomes. And it’s overwhelming.

If you’re feeling called out by this post, then good.

It might be time to bring in someone who can handle it with the same level of care and excellence you give to the rest of your business.

Give us a try for a month and let us make content for your Instagram, LinkedIn, Facebook and more (memes are an added bonus!).

DM us today.

PSA that not every metric is meant to do the same job on social media 🧐That’s one of the most helpful reminders for mark...
08/06/2026

PSA that not every metric is meant to do the same job on social media 🧐

That’s one of the most helpful reminders for marketers and social media managers right now, especially when so many people are still asking which metric matters most.

The answer is:

It depends what the content is trying to do.

👍 Likes can show audience connection
🤝 Shares can help expand reach
💬 Comments often signal depth
📩 Saves can reflect longer-term value
🫶 Follows can point to future interest

None of these metrics mean the exact same thing, and they shouldn’t all be judged the same way either.

The strongest social strategy comes from knowing what each metric is actually telling you, then measuring it against the goal of the post.

Follow for more marketing insights, or DM for a personalised social media strategy package!

Basing success and quality off of follower count alone is SO 2016 🥱 That big number looks like influence. And to be fair...
01/06/2026

Basing success and quality off of follower count alone is SO 2016 🥱
 
That big number looks like influence. And to be fair, it kind of was, because if someone followed you, they were far more likely to actually see your content.  
 
But the social landscape doesn’t work like that anymore. 
 
Platforms now push content through algorithmic recommendations, not just follower networks, which means reach is no longer tied to audience size in the same way it once was.  
 
That changes a lot for brands and content creators.
 
Suddenly microinfluencers with the smaller audience but stronger content, clearer niche, and more believable presence have become just as valuable as big name influencers. 
 
What matters more now is:  
- content people actually engage with 
- creators people come back to 
- ideas that travel beyond one post 
- trust that carries into action. 
 
What do you think is most important when analysing a profile? Let us know your thoughts!
 
Thanks for the info and  
 

The best photoshoots are always the ones where you can get your hands dirty 🍰 🍽️ Our recent work for Wayfare Health Foo...
27/05/2026

The best photoshoots are always the ones where you can get your hands dirty 🍰 🍽️

Our recent work for Wayfare Health Foods was a team fave - and not just because we could eat the cheesecake afterwards!

If your brand needs drool-worthy and scroll-stopping content, drop us a DM.

Our team of designers and experts take care of everything from the strategy to creating reels that go viral - and we can tailor a package to suit your needs: https://tracktion.com.au/

Which photo makes you the most hungry? 😜

What does your brand need most right now? It depends...swipe to find out 🔎 UGC creators and influencers play different r...
25/05/2026

What does your brand need most right now? It depends...swipe to find out 🔎
 
UGC creators and influencers play different roles and the best strategies know how to use both. 
 
If you need content that feels real, relatable and built to perform across ads, web and social → UGC is your lane. 
 
If you’re chasing reach, awareness and faster momentum → influencer partnerships make sense. 
 
If you need both? That’s where it gets interesting. 
 
We help brands build creator strategies that balance content, reach and performance designed to actually drive results - so that’s when we should grab a coffee and chat ☕
 

Address

Suite 1-3, Level 1, 2 Theatre Place
Canterbury, VIC
3126

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61398302624

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