4D Marketing

27/03/2023

We turned 10! We are thrilled to share with you a quick snapshot that highlights the four essential pillars of our marketing approach - Discovery, Direction, Delivery, and Diagnostics - that we have come to call the 4 Ds. This approach has served as a strong foundation for our clients and has helped them turn their inspiration into reality. As we celebrate our 10th anniversary, we want to extend a heartfelt thank you to our amazing team members, collaborators and to our customers who have supported us on this journey. We are grateful for your trust, partnership, and loyalty. Thank you for being part of our story and here's to many more successful outcomes with fun along the way.


To our wonderful team and collaborators: Chrisa Fanos, Jennifer Sailer, Kelly Masina, Melanie Gray, Penny Chohaili, Georgia Noble Spiro Papalas, Jamie Shek, Slobodan Vulin

07/01/2022

24/12/2021

23/09/2021

If you need a video done - big or small - these guys are one of the best!!
Check this out!!

This is "Creative Generals - Video Content Marketing and Storytelling" by Creative Generals on Vimeo, the home for high quality videos and the people who…

22/09/2021

HOW TO GET GOOGLE ALERTS every day on topics or speakers or 'anything' you want to follow - takes 5 seconds to do!

23/07/2021

Cool Tool Friday - We always say that the most effective way to communicate with your customers is to use their language. Enter Audiense - a social marketing platform with rich, actionable insight and marketing tools to engage audiences based on what they say, who they are, and how they think. This enables you to understand your audiences in depth; identify strategic market opportunities; and engage audiences intelligently. See if it's right for you: https://audiense.com/

04/06/2021

Cool Tool Friday - People spend, on average, almost 2.5 hours on social media every day. If you're looking to build your audience and grow your brand on social media - check out Buffer. They offer an "all-you-need" social media toolkit to:
-- See what’s working and what’s not to create better content and messaging.
-- Schedule your social media posts
-- Stay responsive with customer engagement tools
-- Track the growth of your reach, engagement, and following
Check it out and see if it's right for you on https://buffer.com/

04/06/2021

Science tells us that it is beneficial to offer a warm tea or coffee when greeting clients or guests. Picture this, you have made an appointment to meet with a sales manager and when you arrive there, you are greeted and offered a warm tea or coffee. That beverage is the equivalent to a warm hug welcoming you into a new space.

In a detailed study: Yale University psychologists showed that people judged others to be more generous and caring if they had just held a warm cup of coffee and less so if they had held an iced coffee. In a second study, they showed people are more likely to give something to others if they had just held something warm and more likely take something for themselves if they held something cold.
In the research groups, when subjects were offered a cold drink their impressions of the other person were described as cold and unfriendly. Conversely, the groups that were offered a warm beverage described the same person as positive and happy.
Further in to the study our own behaviour changes depending on our temperature. Nestle showed in their coffee ads: Instant Connection https://lnkd.in/gqBbdaZ

Source: https://lnkd.in/gbHUSqY)

28/05/2021

Cool Tool Friday - Chirp! Chirp! Track & analyse various Twitter metrics to get valuable insights about your Twitter online presence. Simply enter keyword or hashtag in the Brand24 and collect Twitter mentions about your brand. Learn more about this tool and if it's right for you: https://bit.ly/3oV6IbM

11/05/2021

Cool Tool Tuesday - Facebook is moving and grooving with the cool new value-add application - "Facebook Wi-Fi," which allows people to connect to your Wi-Fi without needing to share passwords. It can also increase the number of check-ins to your page, which will allow your visitors' friends to discover your business. Sound interesting - click here to get savvy with this new tool. https://www.facebook.com/facebook-wifi

29/04/2021

Looking for a way to reward clients or customers? When we do research we love Giftpay for it's easy-to-use method of sending gift cards online - easily sent and easily redeemed. See if you think it might work for you - https://express.giftpay.com/

22/04/2021

One of the first and most logical thoughts you learn on your first day in Marketing School is that "no amount of marketing can sell a bad product or service". His Royal Highness The Prince Philip Duke of Edinburgh was a big supporter of the Australian Marketing Institute and his opening address at this conference back in 1982 still holds true today.

The AMI remembers former patron, HRH The Duke of Edinburgh With the passing of His Royal Highness, Prince Phillip, it is appropriate to pause and reflect on the association the Prince had with the Australian Read More