Clear Copywriting

Clear Copywriting Melbourne-based copywriting agency that understands the value of the written word.

https://clearcopywriting.com/what-is-content/
25/01/2018

https://clearcopywriting.com/what-is-content/

‘Content is king’. I have a sneaking suspicion you may have heard this once or twice, or maybe a thousand times before. And two decades on, it’s still going strong. ‘Content is king’ is a resilient little critter, like a post-apocalyptic cockroach after a nuclear fallout, it ain’t going ...

https://clearcopywriting.com/where-would-we-be-without-the-internet/
11/01/2018

https://clearcopywriting.com/where-would-we-be-without-the-internet/

Imagine life without the internet. Where would we be? For many, the internet is so vital that we simply can’t live without it. In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Considering the told social benefits of this technology, one would imagin...

27/10/2017

https://clearcopywriting.com/offence-thieves-attempt-another-heist/

Offence thieves attempt another heist by Aaron | Oct 11, 2017 | Blog All too often we see corporate advertisers in the headlines over their latest ‘offensive’ ad. Could this be a new advertising offensive? This time Unilever-owned Dove has found itself in the crosshairs of anti-racist campaigners. I...

09/09/2017

Do ads lie more than news?

https://clearcopywriting.com/is-advertising-evil/

Is advertising evil? by Aaron | Jul 22, 2017 | Blog | 0 comments Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little dif...

06/09/2017

"No amount of sweetening can make a bad reality taste good."

https://clearcopywriting.com/ads-can-talk-the-talk-but-can-the-products-walk-the-walk/

Ads can talk the talk; but can the products walk the walk? by Aaron | Aug 23, 2017 | Blog | 0 comments Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department a...

04/09/2017

Want to increase your sales? Create a Twitter storm!

https://clearcopywriting.com/the-infamous-twitter-storm-in-a-teacup/

The infamous Twitter storm, in a teacup by Aaron | Aug 22, 2017 | Blog | 0 comments Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days....

02/09/2017

Who's your audience? How can you reach them without offending others?

https://clearcopywriting.com/who-are-the-mass-market-upset-them-and-youll-find-out/

Who are the ’mass market’? Upset them and you’ll find out by Aaron | Aug 12, 2017 | Blog | 0 comments Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and e...

31/08/2017

Measuring impact of online advertising: it's more than just about the click-through rate!

https://clearcopywriting.com/online-ads-and-the-click-through-rate-debate/

Online ads and the click-through rate debate by Aaron | Aug 2, 2017 | Blog | 0 comments Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism o...

Advertising and branding: knowing the particularity of your product is key to attracting and retaining clients.https://c...
27/08/2017

Advertising and branding: knowing the particularity of your product is key to attracting and retaining clients.

https://clearcopywriting.com/advertising-good-art-or-bad-science/µ

Advertising: Good art or bad science? by Aaron | Jul 20, 2017 | Blog | 0 comments How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in adve...

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