Talk About Creative

26/08/2025

Here we go again!

18/10/2024

If you don't already, here's two VERY GOOD REASONS to report spam!

Instead of blocking, deleting or marking as spam, report spam and phishing emails.

First, the spammer may get flagged and the world will have a teeny tiny little bit less spam.

More importantly, you get flagged, as "Spam Karen". When your email address gets slapped on a mailing list accessed by the spam world, email marketing software/list cleaners flag you as someone who will report their activities. To avoid getting reported, they'll delete your email address from their list.

01/10/2023

Thoughts and prayers to every content marketer on the planet.

08/03/2023

Remember when we thought the Internet would level the playing field? How many of these sites do you visit regularly? I've never visited any of the biggest ones (Fandom) but am a regular visitor to many of the Ziff Davis ones.

A deep-dive into how far fewer companies than you think have taken a hold of Google's search results.

26/02/2023

This week we were asked "Why can't I just use AI to write my healthcare website"?

ChatGPT and other AI languages have an "encoded" signature that is not visible to the eye but can be recognised by search engines. If you're using AI content on your website (even chunks of Chat GPT with your own comments added) search engines can identify that the content is not human. This is not a secret. Ask ChatGPT, it will give you the answer pictured.

The ramifications for this in SEO are not yet clear (Google's working on that policy and algorithm RIGHT NOW) but I am willing to wager that Google's not going to reward health care and other YMYL sites (or any site for that matter) for using a robot with a DREADFUL reputation for fact-checking, to provide information to users.

06/12/2022

https://www.searchenginejournal.com/googles-desktop-search-results-are-now-continuously-scrollable/473217/

HOLY SMOKE. This is HUGE. And the Christmas present we've all been begging Santa for! Not in Australia yet but it's coming! HUZZAH!

Google brings continuous scrolling to desktop search results in the United States.

18/11/2022

I'm @Mastodon.au and I have no idea what I'm doing. And you are?

Come say hi :)

18/11/2022

A former employee has raised a really good point. If you're naughty and use one password for everything, go change it to something super unique as the inevitable security breach is coming.

04/11/2022

"Our marketing person can handle all the digital in house"

What Happened on Social Media in October 2022 and why you need a team to support your marketing person:

:
* Tiktok plans to launch Live shopping in US.
* TikTok launched 7 new Editing Tools and Image Mode for Photos like Instagram.
* Tiktok World Event 2022, launched new updates to Creator Marketplace and new Advertising plans.
* TikTok launches Profile Kit to add up to six videos on other sites with help of linktree.
* Tiktok is planning to open US product fulfilment Centers and moving more deeply into e-commerce.
* Tiktok Monetisation Feature is here for creators get more revenue.
* Tiktok launched “Smart Performance Campaign” new Ad Formats powered with more data.
* TikTok is raising age requirements for TikTok live and adding new policies.
* TikTok to launch Standalone Gaming App.
* Tiktok launches “Tiktok Academy” For SMBs and Marketers.
:
* Instagram tests a new feature to remove shopping tab from the Home Screen. (TC)
* Instagram is increasing the amount of Ads you see on your profile or feed.
* Instagram testing expands test of “multiple links in bio” in profiles.
* Instagram is adding more updates to Creator “Media Kit”.
* Instagram testing “Achievement Badges” to Incentivise Reels Creators.
* Instagram is testing a new feature to invite other creators to edit reels together during a collaboration.
* Instagram in-app scheduling is coming to schedule post and reels.
* Instagram is testing “Creator Portfolios” where they can have more information for Brands on their profile.
* Instagram launched “Kindness reminders” in DMs to stop the abuse in Gen-Z.
* Instagram head says IG Reels and Photos reach is balanced now.
* Instagram Announces Live Events To Guide Marketers for Holiday Season.
:
* Meta adds new features to Call Ad on messenger.
* Facebook makes the process of switching accounts easier with new update. (Read)
* A call links feature is now on WhatsApp.
* Facebook is launching “show more or show less” functionality to its home feed.
* Meta Releases new type of Facebook Reels & Video Ads.
* Facebook Ad Policies renamed to Meta Standard Policies.
* Meta is ending support for Instant Articles.
* WhatsApp is testing “Edit Button” for Messages with 15 minute limit.
* Meta Executive who planned acquisitions of IG, WhatsApp left the company.
* Facebook announces new Features to Facebook Groups including Reels in FB groups.
* Meta “Branded Content” tags available to all FB Reels.
* Meta forced to sell Giphy by UK watchdog.
* Meta Launches “Advantage +” shopping Campaigns with TargetedAutomations .
* Meta adds new tools to assist in Intellectual property detection.
:
* LinkedIn launched 3 new updates to LinkedIn Pages.
* LinkedIn launches a new format of Ads called “Document Ads”.
* LinkedIn to add Automatic Captions to Videos.
* LinkedIn launched new AI powered Security feature to tackle Frauds.
* LinkedIn launched Page & User Mention Stickers For Photos & Videos.
* LinkedIn launches new features for recruiters and employees to make hiring easier.
:
* Google launching UI/UX changes to search page for Tiktok audience.
* Google September Core Update & Fifth Product Review Update Completely rolled out.
* All Google Search related announcements made at Google Search On Event.
* Google Integrates the Google Tag with Ads and Analytics.
* Google Analytics v3 Search Console not showing query data.
* Google Releases Google Ads API 2023 release schedule.
* Google Analytics discontinues Store Visits Reporting.
* Google’s Display Ads get better and more personal with New Ad Tech.
* Google Rolling out Site names and Updated Favicon Logos in Search Results.
* Google Ads First Party Cookies now Support personalisation.
* Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
* Google Webmaster Guidelines Rebranded as Google Search Essentials with New additions.
* Google Data Studio now known as Looker Studio.
* Google Ads label for users is new black bold text “Sponsored”.
* Google’s Spam Algorithm rolled out and even got completed in 2 days.
* Google makes Audio Ads available to all Advertisers.
* Google My Ads Center is rolling out globally.
* Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
* Google Ads has 3 new reporting columns.
* Google Ads rolls out 5 new Video Ad Templates. (
* Google Analytics 4 gets new homepage and 5 new features.
* Google Reportedly released another algorithm update after last week’s Spam Update.
* Google API v12 released with updated client library and code.
* Google Ads Performance Adds Performance Planner, Scheduled Assests group & more.
:
* Pinterest Advances Video Content Approach via Partnership with the Louvre.
* Pinterest revenue stayed resilient in last quarter and gained new users.
* Pinterest is bringing more music to platform to add sounds to your Idea Pins.
* Pinterest Added new tools to help Advertisers discover trends and measure campaigns.
:
* Twitter launches 2 new Video Updates: Full Screen Videos and more videos on explore page.
* Twitter is rolling out a new UI for Direct Messages on Android.
* Twitter’s New API with edited tweet feature is out now.
* Twitter is rolling out pops saying sharing this tweet instead of screenshots.
* Twitter’s working on making not clickable.
* Twitter is Testing a feature to turn off mentions for your username.
* Twitter announced Audio Chats within Twitter Communities for users to interact more.
* Twitter debuts new icons for web, iOS and Android.
* Elon Musk Buys Twitter & Fires Both CEO & CFO.
* Twitter expands Campaign Planner To 15 More Countries.
* Elon musk shares a message to Advertisers stating to stay loyal with platform but carefully.
* Twitter’s new API v2 to include Direct Messages Access.
:
* YouTube Shorts now have Voiceover Feature like IG & Tiktok.
* YouTube launches new feature to crowd-source feedback on automated Captions.
* YouTube will allow multiple shops be linked while showing users with channel subscriptions to control notifications.
* YouTube launches usernames for every YouTube Channel Owner, it was previously limited to few Creators only.
* YouTube launches new updated Analytics UI in YouTube Studio App.
* Youtube Premium is getting a hefty price hike in US,UK & Few others.
* YouTube expands New Podcast Advertising Channel to more Brands.
* YouTube extends Product Feeds to Discovery Ads.
* Youtube is getting a small rebrand with new UI/UX for Youtube App and Web.
* Youtube begins rolling out separate Tabs for Live Videos, Shorts and Vids.
* YouTube now allows health care youtubers to verify and sell health related products.
Snapchat:
* Snapchat hires first Global Head of Platform Safety.
* Snapchat’s 523 Creator campaign is back, paying underrated creators upto $10k monthly grants.
* Snapchat brings parental control to India with Family Center.
* Snap Premium receives 4 new features.
* Snapchat reduces payouts for Spotlight Creators.
* Snap launches “Director Mode” with more new editing tools for Users.
Reddit:
* 9 New Updates to Reddit Ads Manager like Live Chat, Pixel and 7 others .
* Reddit acqui-hires Team from ML content moderation startup Oterlu.
* Reddit’s NFT Marketplace termed as one of the best Features, as more than 2.5 million opened reddit vaults since launch.
* Reddit is building an Ads API, first 4 partners announced.
:
* Google Launches a new program to help email campaigns bypass Spam filters.
* Twitch launches “Elevated Chats” that let you pay to highlight a message in the chat.
* Wordpress Gutenberg 14.2 Offers better UX.
* Before Q4, Microsoft Advertising launches 6 new updates and expands to new markets.
* Shopify agrees to consumer safety tweaks in Europe.
* Google, Apple, Meta, Amazon and Microsoft working together on Improving Voice recognition.
* Starbucks Partners with Delta Airlines to launch new Rewards Program.
* Google Meets gets automatic meeting Transcriptions.
* Uber Ads are coming and getting backlash even before launch.
* Walmart launches Beta version of Content Creator platform.
* Brave browser now blocks cookie banners.
* Discord Doubles down on Apps to make serves better and dynamic.
* A jump from 3% to 10% Tiktok Users use platform for News & Media Updates.
* Zoom is reportedly working on a calendar and emails tools to compete with Google & Office.
* Amazon’s Ad Business made $9.5B in last quarter even with overall revenue going down.
* Google Ads revenue up only 6% while Microsoft Bing Ads up by 16%.
* Amazon unveils suite of new video advertising products.

Via The Daily Carnage

02/11/2022

Meet Taylor. Tay's our eComm specialist, working across SEO and Socials, focused on moving your product. She's also our ad hoc "WHY IS MY LAPTOP DOING THIS THING!" support person.

31/10/2022

Happy Halloween! The scariest thing I could think of for Biz Owners is that the Christmas NIGHTMARE starts tomorrow.

25/10/2022

"New Website 2018" is a running joke at our agency. We've been trying to find the time to launch the new site for 4 years now. Nice to be so busy with client work, but jeez it would be nice to get that new site launched this decade.