Talk About Creative

23/06/2026

The world as you know it, runs on AWS. The red line are reported problems. When AWS goes down, the whole digital world crumbles.

11/03/2026

AI manipulation is the new Black Hat SEO.

That helpful “Summarize with AI” button? It might be secretly manipulating what your AI recommends.  Microsoft security researchers have discovered a growing trend of AI memory poisoning attacks used for promotional purposes, a technique we call AI Recommendation Poisoning.

26/08/2025

Here we go again!

18/10/2024

If you don't already, here's two VERY GOOD REASONS to report spam!

Instead of blocking, deleting or marking as spam, report spam and phishing emails.

First, the spammer may get flagged and the world will have a teeny tiny little bit less spam.

More importantly, you get flagged, as "Spam Karen". When your email address gets slapped on a mailing list accessed by the spam world, email marketing software/list cleaners flag you as someone who will report their activities. To avoid getting reported, they'll delete your email address from their list.

01/10/2023

Thoughts and prayers to every content marketer on the planet.

08/03/2023

Remember when we thought the Internet would level the playing field? How many of these sites do you visit regularly? I've never visited any of the biggest ones (Fandom) but am a regular visitor to many of the Ziff Davis ones.

A deep-dive into how far fewer companies than you think have taken a hold of Google's search results.

26/02/2023

This week we were asked "Why can't I just use AI to write my healthcare website"?

ChatGPT and other AI languages have an "encoded" signature that is not visible to the eye but can be recognised by search engines. If you're using AI content on your website (even chunks of Chat GPT with your own comments added) search engines can identify that the content is not human. This is not a secret. Ask ChatGPT, it will give you the answer pictured.

The ramifications for this in SEO are not yet clear (Google's working on that policy and algorithm RIGHT NOW) but I am willing to wager that Google's not going to reward health care and other YMYL sites (or any site for that matter) for using a robot with a DREADFUL reputation for fact-checking, to provide information to users.

06/12/2022

https://www.searchenginejournal.com/googles-desktop-search-results-are-now-continuously-scrollable/473217/

HOLY SMOKE. This is HUGE. And the Christmas present we've all been begging Santa for! Not in Australia yet but it's coming! HUZZAH!

Google brings continuous scrolling to desktop search results in the United States.

18/11/2022

I'm @Mastodon.au and I have no idea what I'm doing. And you are?

Come say hi :)

18/11/2022

A former employee has raised a really good point. If you're naughty and use one password for everything, go change it to something super unique as the inevitable security breach is coming.