Beyond Billables

Beyond Billables We're a brand and marketing agency that helps ambitious and purpose-driven legal and professional se

We're a strategic branding studio that helps ambitious legal and professional services businesses build valuable, long term brands.

One size does not fit all, especially when it comes to creating the right growth strategy for your business. Just think ...
14/11/2025

One size does not fit all, especially when it comes to creating the right growth strategy for your business.

Just think about all the variables that make your business different. People. History. Service. Price. Budget. Culture...

I could go on.

So before you speak to an agency that is just going to give you the same thing they give everyone else, let's get your marketing strategy right, aligned with who you are as a business and how you can execute on it (and save you a lot of time and money).

Founder-led content isn’t dead. But it can’t be the only thing you rely on. 🙅Yes, there have been some high-profile exam...
26/08/2025

Founder-led content isn’t dead. But it can’t be the only thing you rely on. 🙅

Yes, there have been some high-profile examples of founder-led content going wrong. But for most small businesses, the bigger risk is being faceless.

That's a red flag. A brand without a human front usually builds less trust, attracts less engagement and, ultimately, wins fewer customers.

Guys, detail matters. It’s not just about putting a founder in front of a camera. It’s about how you do it, what else you create alongside it and how you engage with your community.

The strongest brands mix founder story with product, community and conversation. They don’t follow a one-size-fits-all model; they find the balance that meets the expectations of their audience.

So no, founder-led content isn’t dead. It’s just more nuanced. And when done well, it’s still one of the most powerful ways to build trust and connection.

🎤 Tell us: Are you priorisiting founder-led content? Which brands do you think do this best?

Three key brand messaging trends for the remainder of 2025 and beyond👇First? Data privacy and safety are now front and c...
25/08/2025

Three key brand messaging trends for the remainder of 2025 and beyond👇

First? Data privacy and safety are now front and centre. Breaches have changed expectations, and trust needs to be baked into your brand through every communication touchpoint.

Next? Storytelling through design is no longer optional. The way you present information is the story.

And lastly, hyper-personalisation is the standard. Audiences expect you to know them and speak directly to their needs.

The question is: Does your brand message reflect the world your clients live in?

Casual Friday here at HQ! We've been slowly but surely implementing some big changes across the agency, from refining ou...
08/08/2025

Casual Friday here at HQ!

We've been slowly but surely implementing some big changes across the agency, from refining our long-standing offerings to introducing some brand new ones, focusing on growth, strategy, and employer success.

And at the heart of it all, it's led us to some pretty cool new clients, projects, and even a sweet new business venture for Mike. 👀

Big things happening, guys. Watch this space. 🤭

My clients bring the same questions to me every week:- “Should I invest more in marketing?”- “Is it time to hire again?”...
30/07/2025

My clients bring the same questions to me every week:

- “Should I invest more in marketing?”
- “Is it time to hire again?”
- “Do I need to rebrand?”
- “Is this agency actually helping me?”
- “How can we build a better team culture?”

The answers to these questions are often more straightforward than what the big agencies will tell you. ✋

I’m Mike, and I work 1:1 with business owners to help them make the big calls.

That means my clients get clear direction on growth, branding, and hiring. They can rely on honest advice without the noise, and access a trusted sounding board for the moments that matter.

Pricing is always bespoke and tailored to individual needs. Drop me a DM and let’s discuss how The Cornerman can work for you.

30/07/2025

Your next client is already forming opinions before they read your bio, check your creds, or slide into your DMs.

Every touchpoint is saying something about you. The real question is: are you in control of the story it’s telling?

17/07/2025

Ever wondered how employer branding differs for financial services businesses?

Mike and Celeste break it down for you, behind the scenes of The Risk Reward podcast.

Tell us, what's your biggest hurdle with employer branding?

Ready to build a better firm, and on your terms, not the whim of a righteous agency? Our workshops cut through the noise...
16/07/2025

Ready to build a better firm, and on your terms, not the whim of a righteous agency?

Our workshops cut through the noise and give you the tools to grow. Whether you're looking to sharpen your BD skills, refine your personal brand, or launch something of your own, there’s a session for you.

Swipe through to find your next step, swing us a DM or email for more info.

Built your business for freedom, impact and that feeling of "holy sh*t, this is actually working"?Same. But real growth ...
11/07/2025

Built your business for freedom, impact and that feeling of "holy sh*t, this is actually working"?

Same. But real growth comes with decision fatigue, burnout roulette, and the occasional 2AM spiral.

You don’t need another cookie-cutter course or late-night webinar run by someone who's never faced your problems.

You need someone in your corner: helping you make the right calls, stay focused, and actually move forward.

We're talking:

- Personalised strategy
- Straight-up advice
- Support when you need it
- Accountability that actually works

The Cornerman. Coming soon.

07/07/2025

Great people have options. They’re not trawling job boards, they’re already killing it somewhere else.
⁠
If you want them on your team? You need to give them a reason to move.
⁠
Employer branding does that. It builds desire before there’s even a job ad.
⁠
Want to reach the people not actively looking? That’s where the gold is, and where we come in.

26/06/2025

You don’t get good at content by watching content about content. You get good by doing.
⁠
Post. Tweak. Test. Repeat. That’s how you figure out what lands, what doesn’t, and where to level up.
⁠
Stop lurking and start creating. 🤝

Need a content strategy that naturally evolves with your business? We’ve got you.

25/06/2025

Your brand is talking long before you are.
⁠
From your logo to your tone to how you show up online, every touchpoint either builds trust or breaks it.
⁠
So if you're trying to stand out, start with how you show up.

Address

3/33A Logan Road
Brisbane City, QLD
4000

Telephone

+61414340104

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