SLF Designs

20/04/2023

Just a little something quick and simple that I helped design for the local Lions Club of Brisbane Bunya. 💜 There will be a poster and newspaper advert circulating aswell 😊 So quick get in and grab your raffle tickets for your chance to spoil Mum this Mother’s Day!

MOTHER’S DAY ONLINE RAFFLE | Win your mum a beauty spa experience at Stephanies Luxury Spas valued at $400 or Ella Baché valued at $100. GET TICKETS NOW https://bit.ly/41H3PNJ At just $2.00 each, you're supporting ovarian cancer research through the LMRF: Lions Medical Research Foundation. Drawn Saturday 13 May at 3.00pm.

12/03/2023

Do you like to create your own content for your business, but just don't have an eye for design or unsure how to consistently stay on brand? Then let me help you out with creating your own branded, Canva Templates. For a small fee, you will get your own template that will empower you in your business, save you time and ensure your brand messaging is on point and consistent always...even if you aren't around. All templates also come with a how to guide.

The content in this post was created using my ready to purchase LInkedIn Carousel template that I adapted to my brand colours.

Dream big 💜 SLF Designs

26/02/2023

Shareable assets provide another opportunity for your brand to be seen and known. initially engaged me to design a 'thank you' card that they could write on for clients who referred family and friends. Listening to Hannah's intention for these, I seen an opportunity though to get her bigger bang for buck - everyone appreciates a genuine, heartfelt thank-you, it's priceless. But one printed on a card for the sake of it, that will end up in the bin, doesn't provide value to your customer or your brand!

This is where I played on the thank you sentiment (because who doesn't love a good pun), and suggested that if there was budget perhaps they could say thank you as well by shouting the client a free coffee - this set's a standard of the brand's intentions and strengthens its value within the community, while supporting another local business and adding value to the customer (thanks and a free coffee you beauty!). I also suggested that this was a great opportunity for Hannah to capture the clients thoughts about the gym, I mean if you're saying thank you for them referring another customer, they must think you are pretty alright. So I got her to shoot me her Google Review link so that we could create a QR code and slap it on the back fo the card, as well as prompts to join the online community for roar.

Hannah ended up creating a few variations of these "thank you" cards for her business. Just another example of how I can help you stay on brand, while strengthening it!

Let me help you expand your reach with your brand today. 💜 SLF

24/02/2023

With their new brand in place and operating rhythm to boot, had some internal processes for when they would speak to their incoming clients but, you guessed it, they weren't consistent or on brand or exactly aligned to their philosophy.

I love learning and I love learning more when it's well designed. So I was tickled pink when they approached me to see how I could help with the re-design of this information. I LOVED this opportunity to put on my Instructional Design hat to digest and redesign the information, and then to be able to swap that hat out for my graphic design skills to create some easy on the eyes, visually pleasing and informative posters that both the coaches and their clients could get around...could you ask for a better gig?

This also gave them an opportunity to publish their brand further within the actual business...as I keep saying a consistent brand, is a strong brand identity which customers can't ignore and it sets a standard. Having a centralised, consistently branded set of posters (only a snippet shown here) provides a consistent approach so everyone can be on the same page.

Are you missing out on branding opportunity in your business? And can I help you with that?

Get your brand seen 💜 SLF

22/02/2023

Nothing cooler than being trusted to come up with designs to update the signage and then seeing said signage in real life and hearing the wow's or 'cooool' from members at the gym. Waiting to see this in real life, made me feel like a kid the night before Christmas! 😂

Staying on theme with their brand - I just love how the lion skulking in the background gives it a bit of power and visual interest. Kept it simple but clean and on brand for the pylon to make sure everyone notices when they drive by.

Does your business signage need a refresh? Contact me today if you would like to discuss your options.

Dream big 💜 SLF

20/02/2023

An often overlooked opportunity within small business is branding any internal documents. How do your employees start to recognise the brand tone, look and feel if you're not around? What are they referring to? more often than not a printout or document while they're finding their feet in their new role. This is a prime opportunity to strengthen your brand story - as they learn processes, they are also taken in the tone of the messaging, the look and feel of imagery.

I hear you now, groaning as you think about having to fight with Microsoft word or powerpoint to align it to your brand...do you even know what your brand is? That's where I can help. If you already have your brand nutted out, I can help create simple to edit and use templates for your business.

This is an example of a powerpoint template I assisted .

Simplify your life today - hit me up to create you some branded templates. 💜 SLF

18/02/2023

Never underestimate the power of some well designed merch. It's an effective way to generate brand awareness, communicate your brands story -what you stand for and establish your position in the marketplace. It can increase customer loyalty and also be used for more than marketing, like when onboarding new employees or customers or part of a promotional strategy like giveaways on social media or in house comps. A consistent brand can help reinforce with potential and existing customers, that the product will always deliver on their expectations.

As part of the re-brand for Hannah at I included some new shirt designs for her Coaches as an easy win to embed the new brand within the community. Then for winter, she approached me to design something bespoke for the gym members merch. The design leaned into bridging the future direction of the gym with its rich past, by incorporating Roar's perosnalised font to create wordart using crossfit vernacular on the back. And illustrating a symbol for each of the coaches and interlacing with the acronym RHP for the front.

If you have a need for some merch for your business, get in touch with me today! I can design and organise the printing for you.

Possibilities are endless 💜 SLF

17/02/2023

Our client spotlight this week is one close to our 💜 in more ways than one. We are proud to shine the light on - They offer a premium fitness experience that supports your health, longevity and fitness through personal training and group classes in Stafford, Brisbane.
Hannah is a long term, returning client, who initially approached me to design a shareable timetable, an in house comp shirt, and, promotional flyers when she first took over the business. Since then, I have been honoured to design various gym merch, and more recently we've worked together to design the re-brand. The Lion motif had a strong identity within the community, so we knew we had to keep that, and coupled it with fonts that reflected a professional performance image.

Your health and fitness is priceless, so get in touch with Hannah at Roar Health and Performance today to get your fitness on track and have fun while doing it! And if you are looking for a one stop shop to help with your small business' brand identity, then hit me up to see if I can help.

💜 SLF

16/02/2023

The playlist you didn't ask for ... 😂 But I was wondering, do you have different playlists for different activities or tasks in your life? I do, my training one is VERY different to this creativity and focus one.

What do you listen to to get the creative juices flowing and in the zone? Share your songs, playlists in the comments below I'd love to have a listen, may even add them to this playlist.

If you're interested to have a listen to my playlist, pop over to my Youtube Channel and check out the playlist (don't judge me) 😜-> https://youtube.com/playlist?list=PLXli62DVToaBDiFsoWh8NaK6nHE7TgMs6

Keep creating the life you have imagined 💜 SLF

16/02/2023

Not sure that you're ready to commit to working with a designer yet, no matter how affordable they might be?

Well, we see you you cautious soul. We know it's scary to fully back yourself, that's why we also have ready made templates that you can download and edit with your content to test the waters, maybe give you a bit of confidence that you can do this! This is just a snapshot of one of the powerpoint templates that will be available for download soon on our site ! Stay tuned. Or should we do a freebie? Like, share and comment below if you would like a free, simple, powerpoint template.

💜 SLF

12/02/2023

While traditional business cards may no longer be for everyone or every industry, they still do have their place.

Have a chat to us if you need to refresh or modernise your business card as the options are endless! Sometimes they are the easiest and most cost effective way to establish your brand.

💜 SLF Designs