Kylie Chown Consulting

29/03/2023

Your lead generation strategy on LinkedIn would typically encompass reaching out to potential customers and clients to drive revenue. Most businesses will look for decision-makers who hold purchasing power.

Before embarking on any marketing activity, ensure that you thoroughly understand your audience. This may seem time-consuming, but it is critical if you want to succeed. From that basis, you can choose the most suitable tools.

Read more: https://rpb.li/gXAFYb

Any lead generation efforts must be consistent, and LinkedIn is no exception.

27/03/2023

Should I have my team members LinkedIn profiles written?
Won’t that make them more attractive to recruiters?

Did you know that:
- Employees have 10 times more social media connections than their company has followers.
- Content shared via employees consistently generates at least a 2x higher click-through rate than the post shared from a company pages.

Today we are in a digital-first world, a world where people learn about you (and your business) online before they meet you in person.

A key component of this for business is how their LinkedIn organisational strategy positions the company page and the key team members LinkedIn profiles.

So a better question to ask might be: If my ideal customer was viewing the team on LinkedIn, am I happy with what they see?

Read more from the blog: https://rpb.li/WIH

Should I have my team members LinkedIn profiles written?Won’t that make them more attractive to recruiters? Did you know that:...

24/03/2023

Love this advice from Search Engine Journal on prioritising a human-centric approach to LinkedIn:

"Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalised messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!"

You can read their other LinkedIn marketing tips here: https://rpb.li/9k4COT

Looking to use LinkedIn to drive sales or build your brand? Take these marketing tips from seven LinkedIn professionals.

21/03/2023

The best tip we can give anyone for using LinkedIn, is to have a plan - Even if you are only posting once a week.

Planning is key to maintaining consistency. It also means that if your workload increases, or you can’t be at work, your social media campaign continues without you.

Remember: Consistency is key!

16/03/2023

What's the difference between a connection and a follower on LinkedIn?

Connections are members who connect on LinkedIn. If you're connected to someone, you'll both be able to see each other's shares and updates on your LinkedIn feed. You can also send messages to your connections on LinkedIn.

Following someone on LinkedIn allows you to see the person's posts and articles on your homepage without being connected to them. However, the person you’re following won't see your posts. By default, you will follow your 1st degree connections, and you can always unfollow them.

Some members turn on Creator Mode which changes the default request from connect to follow. When you send an invitation to connect with someone who’s primary action is Follow, you will immediately start following that person while you await their response.

08/03/2023

Companies publish content on LinkedIn to spark interest in their brand.

According to The Social Shepherd, 30% of the readers who like, share, and comment on the content are the business’s employees. In addition, employees are 14 times more likely to share a business’s content over other content they see on the platform.

With that in mind, do you currently have a LinkedIn strategy that incorporates employees sharing your business content?

02/03/2023

Need more visibility on LinkedIn?
Would you like to get employees engaged to get the most out of your LinkedIn content strategy?

In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn.

https://lnkd.in/gFg5P5A

15/02/2023

The world’s largest professional networking platform is a powerful place for your branding strategy and to share thought leadership. And it doesn't have to be all business all the time.

The average posting frequency on LinkedIn is once per day—and weekdays are the best days to post on LinkedIn.

A recent LinkedIn algorithm change made the platform more sensitive to posts that can be considered spam and put a spotlight on posts that garner solid engagement. So make your posts count!

https://sproutsocial.com/insights/how-often-to-post-on-social-media/ -LI

The question of "how often to post on social media" doesn’t have to be a mystery. Find the data-backed answer for key social platforms.

08/02/2023

If you’re not posting content on LinkedIn, you are not leveraging all that the platform has to offer. Whether you’re a job seeker, an entrepreneur, or just looking to build your personal brand, you have to post.

Forbes Coaches Council members Dr. Josh Luke and Lakrisha Davis share their insights and experience on the platform via the Inside Forbes Podcast.

Check it out here: https://councils.forbes.com/podcast/importance-of-posting-content-on-linkedin/

Listen as Dr. Josh Luke and Lakrisha Davis discuss making the most of your LinkedIn presence by posting relevant and useful content that draws attention.

06/02/2023

LinkedIn currently has 875 million members in more than 200 countries and territories worldwide.

Despite this, only 1 million users have published an article on LinkedIn and only 3 million users share content weekly on LinkedIn.

There are different reasons that people don’t create content – sometimes they don't know where to start, are not sure what to post on LinkedIn, or they don’t have the time.

If you have not implemented a content strategy on LinkedIn is 2023 the year you get started?

Here are 3 reasons why you should consider a LinkedIn content marketing strategy in 2023.

https://www.kyliechown.com.au/linkedin/should-you-be-creating-content-on-linkedin-in-2023/

Not sure if you should be creating content on LinkedIn? Here are 3 reasons why you should consider a LinkedIn content marketing strategy.

01/02/2023

Need some inspiration for the topic of your next LinkedIn post?

Use these tips from Search Engine Land for a nearly endless supply of content ideas.

https://searchengineland.com/linkedin-creator-tips-385746

Need some inspiration for the topic of your next LinkedIn post? Use these tips for a nearly endless supply of content ideas.

31/01/2023

Did you know that LinkedIn generates more leads for service-based businesses than Facebook, Twitter or standalone blogs?

In fact, 80% of B2B marketing leads from social media come through LinkedIn.

If you are not getting results from your LinkedIn profile you are not tapping into one of the most powerful marketing tools at your fingertips.

Boost your LinkedIn profile with our free 5 day LinkedIn Challenge.

https://www.kyliechown.com.au/5-day-linkedin-challenge-2/