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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Unicus, Level 6/123 Eagle Street, Brisbane (2026)

10/10/2023

🌍🌟 Exciting News! Unicus Joins 1% for the Planet 🌟🌍

We are thrilled to announce that Unicus is now a proud member of 1% for the Planet! 🌿💚

But what does this mean for us and, more importantly, for the planet? 🌏🤝
Unicus has always been driven by a strong commitment to ethical practices, sustainability, and making a positive impact in the world. By becoming a member of 1% for the Planet, we're taking that commitment to a whole new level.

🌱 What is 1% for the Planet?
1% for the Planet is a global network of businesses and individuals who are deeply passionate about the environment. As members, we pledge to donate at least 1% of our annual revenue to environmental causes and organisations that are actively working to protect and restore our planet.

🌍 Why Did We Join?
Our decision to join 1% for the Planet is rooted in our belief that businesses have a responsibility to do their part in addressing the pressing environmental challenges we face today. We recognize that every action, no matter how small, contributes to a larger impact. By dedicating a portion of our sales to environmental causes, we're actively participating in the global effort to combat climate change, protect biodiversity, and preserve natural habitats.

💪 What It Means for You
When you choose to work with Unicus, you're not just partnering with a creative agency; you're aligning with a mission to create a better, more sustainable world. Your projects with us now contribute to a positive environmental impact. Together, we're supporting initiatives that make a real difference, from reforestation efforts to ocean conservation and beyond.

Thank you for being part of this journey with us. We're excited about the positive change we can create together as we move forward as a member of 1% for the Planet. 🌟🌿

Stay tuned for updates on our environmental initiatives and how you can get involved! Let's make a brighter, greener future together. 🌱💙 1% for the Planet

06/10/2023

🌱🌍 How clean are your Creative & Advertising Agencies? 🌍🌱

Your choice of a creative & advertising agency reflects your commitment to ethical values.

🔍 The latest IPCC report highlights the media's role in shaping public discourse on climate change. Fossil fuel marketing often deflects responsibility to individuals, undermining collective efforts. Clean Creatives' 2023 F-List report documents agencies connected to these concerns.

🚀 Clean Creatives provides a vital compass for ethical alignment. Explore this resource to ensure your agency aligns with your values. Your choices today shape a sustainable and ethical future.

🔍 When engaging Creative Agencies, delve deeper. Ask about their client portfolio - you may be surprised.

At Unicus, we're committed to ethics, sustainability, and positive impact. We collaborate with like-minded clients to make a meaningful difference.

Let's build a world that prioritizes ethics over profit.

05/10/2023

🌟 Another day, another successful Brand Workshop completed! 🌟

At Unicus, we believe that a brand is a powerful narrative that defines your identity and purpose. Our Brand Workshops are designed to uncover the essence of your brand, providing you with the strategic insights and creative direction needed to thrive in today's competitive landscape.

During these workshops, we dive deep into your brand's DNA, exploring its values, aspirations, and unique story. With our expert guidance, you'll gain clarity on your brand's identity and purpose, setting the foundation for impactful storytelling, design, and marketing.

Ready to unlock your brand's full potential? Let's embark on a journey of discovery and innovation together.

04/10/2023

You never know what you might come across when filming in the outback!

03/10/2023

🚀 It's time to unlock the true potential of your brand with Unicus! 🌟

🌐 Our Brand Workshops dive deep into your brand's DNA, helping you uncover what truly drives your success and will identify key areas for growth. Let's elevate your brand together! 🔍

So, book a Brand Workshop with the experts at Unicus and really find out what makes your brand tick.

Call us to see how we can help you: 07 3073 1574 or email [email protected]

02/10/2023

🌏 World Habitat Day: Championing Adequate Shelter & Our Collective Responsibility 🌿

Let's celebrate World Habitat Day by recognizing the individuals, organizations, and communities making a difference, raising awareness about these remarkable ecosystems, and advocating for the fundamental right of every person to have adequate shelter.

Join Unicus as we delve into the intricate tapestry of our global habitats, from pristine oceans to bustling cities. These ecosystems represent our shared responsibility for the future of the human habitat. We have witnessed firsthand the disparities in our travels throughout the Pacific and South East Asia, making us appreciate the work of organizations striving to create a better world for those who need it most.

Explore the importance of oceans, cities, forests, grasslands, mountains, and sustainable urbanization as we reflect on their role in our interconnected world. 🌊🏙️🌲🌅🏔️🚀

💡 Takeaways for World Habitat Day:

Every habitat is interconnected, and their health is vital for our future.
Adequate shelter is a fundamental right for all people.
Sustainability isn't a choice; it's a necessity.
Support habitat conservation initiatives and organizations that are helping people and communities. Together, we can inspire positive change for a more sustainable and harmonious world. 💚🌍

26/09/2023

🌿 Authentic Sustainability: A Marketer's Guide to Ethical Branding 🌿

In the dynamic world of marketing, authenticity isn't just a buzzword—it's the bedrock of trust and lasting success. Let's explore the critical intersection of sustainability and branding, understand the lurking specter of greenwashing, and uncover actionable insights for marketers to lead the charge towards genuine environmental consciousness.

🌍 The Greenwashing Challenge: Greenwashing—the deceptive practice of presenting a company as environmentally friendly when its actions tell a different story—casts a long shadow over the marketing landscape. It's a challenge that even well-known brands have stumbled upon, teaching us that in an age of informed consumers, authenticity is non-negotiable.

❓ Origins of Greenwashing: The term "greenwashing" found its origins when an environmental activist, Jay Westerveld, encountered a recycling symbol in a hotel bathroom in Fiji. The symbol urged guests to reuse towels for the sake of the planet, but the reality was far from eco-friendly. This early instance marked the birth of a concept that has continued to challenge our perceptions.

🕰️ A Historical Perspective: Greenwashing isn't a recent invention. Iconic brands and campaigns have attempted to divert attention from their environmental impact. Oil giants like BP once encouraged individuals to calculate their carbon footprint, subtly shifting responsibility from corporations to consumers. These historical lessons underscore the power of messaging and accountability.

🌱 Creating Authentic Sustainability: So, as marketers, how can we make our brands authentically sustainable and transparent in a world wary of greenwashing? Start with transparency. Be open about your sustainability efforts and challenges. Delve into your supply chain and make improvements where necessary.

🔍 Mastering Greenwashing Detection: Seek third-party certifications that validate your sustainability claims. Show your commitment to accountability by sharing your sustainability track record. Authenticity stems from verifiable actions, not just words.

💬 Messaging That Matters: When communicating sustainability, language is key. Avoid vague buzzwords and opt for clear, specific statements. Tell your brand's sustainability story honestly, focusing on real actions and achievements.

🌟 The Unicus Approach: At Unicus, we understand the power of authenticity. Our mission is to empower brands to make a real impact on people's lives and the environment. We don't just talk about sustainability; we live it. 50% of our profits support charity partners who share our vision for a better world.

🤝 Join the Transformation: Marketers, it's time to lead by example. Let's commit to authenticity in branding. Share your thoughts on creating genuinely sustainable brands and communicating this transformation to clients. Together, we can redefine the role of marketing in shaping a better future.

💡 Key Insights: Authentic sustainability isn't just a trend; it's a commitment to lasting change. Let's set the standard for ethical branding in our industry, while always remaining vigilant against the shadow of greenwashing.

15/09/2023

🌱 Embracing Ethical Growth: A New Beginning 🌱

Hello, Unicus community! 👋 We're thrilled to embark on this journey with you. Unicus is all about creativity with purpose, and today, we want to talk about the heart of our mission: Ethical Growth.

In a world where change is a constant and challenges abound, we believe in the power of businesses to make a positive impact. Ethical growth is not just a buzzword; it's a commitment to a better future for us all.

🌿 Why Ethical Growth Matters 🌿

It's not enough for growth to be profitable; it must also be sustainable and ethical. Our choices as businesses ripple across our communities and our planet, and it's time to take that responsibility seriously.

💡 Join the Conversation 💡

We invite you to share your thoughts on ethical growth. How do you envision a world where businesses thrive and do good at the same time? Let's engage, inspire, and create a brighter future together.

13/09/2023

🌟 R U OK Day: Connecting, Caring, and Making a Difference 🌟

Today is a day that reminds us of the power of a simple question and how it can make a significant impact on someone's life - R U OK Day!

✨ Why is R U OK Day Important? ✨

In Australia, over two in five individuals aged 16-85 years (43.7% or 8.6 million people) have experienced a mental disorder at some point in their lives. The statistics are sobering - 8.6 people take their lives every day, and an estimated 65,000 Australians make a su***de attempt every year.*

💪 The Impact on Individuals and Businesses 💼

Mental health matters, not just for individuals but for businesses too. A mentally healthy workforce is more productive and engaged. By supporting initiatives like R U OK Day, we promote a culture of care and empathy in our workplaces.

🤝 How R U OK Day Helps 🤝

R U OK Day is more than just a question; it's a reminder that we can all play a part in someone's mental well-being. It's about sparking conversations, creating connections, and showing genuine concern for those around us.

✨ What Can You Do? ✨

Today, remember to take a moment to reach out to a colleague, a friend, or a loved one. Ask them, "R U OK?" It's a simple question, but it can make all the difference. Let's break down the stigma surrounding mental health and show that we care.

Together, we can create a more supportive, understanding, and compassionate community. 💙

Let's make every day R U OK Day!

10/08/2021

Need a distinct and consistent Brand Voice?
Unicus provides professional Copywriting services. Whether you need content writing for a website, brochure, script or any marketing material, our team can help.
Get in contact today to discuss your Copywriting requirements.

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm