Empowr Branding

Empowr Branding Empowr Branding is a Marketing Consultancy that helps industry experts grow their brand and generate

When in doubt, focus on your offer, not your copy.REMEMBER: A transaction is created when what you're offering is percei...
26/03/2022

When in doubt, focus on your offer, not your copy.

REMEMBER: A transaction is created when what you're offering is perceived as equal or more valuable than what you're asking for... (Cash, an email address, a survey response, etc.)

I've seen so many advertising campaigns endure countless copy changes only to see conversions stay the same...

and all it took was a new offering... for conversions to skyrocket... on the exact same audience.

How to stand out in a competitive marketplace.And it has nothing to do with:❌Rebranding with unorthodox colours❌Disrupti...
09/03/2022

How to stand out in a competitive marketplace.

And it has nothing to do with:

❌Rebranding with unorthodox colours
❌Disruptive marketing (Challenging the status quo)
❌A crazy not-seen-before offer
❌Really low pricing
❌Hyper niche branding

Positioning is not about you.Positioning is where your brand sits in the mind of the prospect.For example, if you want t...
07/03/2022

Positioning is not about you.

Positioning is where your brand sits in the mind of the prospect.

For example, if you want to have the positioning of "Getting client jobs done fast", but everyone in your industry says that...

Your Positioning is weak and the 'fast' positioning is already taken in the mind of the prospect - you will not have a strong presence in the prospect's mind, and therefore decrease your chances of attracting customers.

Brands are built in the mind of the consumer, not from the inside of a company.

As demonstrated above, you can invest and bet on being known for "fast", but if you're target audience already have this space occupied by countless brands, why would they be compelled to swap out what they already know for the same?

06/03/2022

The best products and services don’t win.

The products and services consumers will BEST solve their problem fulfil their need wins.

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