Karen Nel Consulting

Karen Nel Consulting KNC specialises in visual identity design and brand communications across print & digital platforms.

I have a keen interest in visual identity and the application thereof in the broader context of branding and communication design. After graduating Cum Laude in BA Information Design at the University of Pretoria (UP), I spent two years in a design agency that specialises in branding and packaging. This sparked a keen interest in identity design, which has been my area of focus as a part-time lect

urer at UP. My interest in branding naturally expanded to spatial planning and interior design, as an extension of corporate identity design.

I stumbled across this interior design project for Dexterity Digital, done a while back. Still one of my favourite brand...
29/01/2024

I stumbled across this interior design project for Dexterity Digital, done a while back. Still one of my favourite branding exercises!

__________

Dexterity Digital’s office space offers a sensory brand experience that captures the forward-thinking software startup’s ethos. The design offers an escape from the mundane, as it celebrates non-conformity, open-mindedness and playfulness to encourage participation and productivity.

Diagonal floor divisions enhance the traffic flow and cube-like meeting boxes create private spaces in the open plan layout. Custom signage, bespoke furnishings and modern finishes contrast with exposed industrial fixtures to enhance the contemporary aesthetic. A striking graffiti wall, visible throughout the office, is a real conversation starter.

This brand concept for MySA (My South Africa) developed into a visual feast of colour and pattern. Although never implem...
21/11/2023

This brand concept for MySA (My South Africa) developed into a visual feast of colour and pattern. Although never implemented, it speaks of a visual system filled with personality and energy, just waiting to be applied across multiple platforms.

LOGO DESIGNThis logo marks the start of an exciting brand journey for Arch Rock engineering consultants. The minimalist ...
20/11/2023

LOGO DESIGN

This logo marks the start of an exciting brand journey for Arch Rock engineering consultants. The minimalist brand mark references an iconic rock formation that resonates with the brand values of Strength, Agility and Timelessness.

The subtle interplay of positive and negative space creates a dynamic fusion between the design elements to enhance a sense of movement and visual depth. This is complimented by a harmonious mix of emerald green and neutral hues that infuse an elegant tone with a distinctive twist - as achieved by the bold contrast and angular devices.

VISUAL IDENTITY SHOWCASETalkZone is a specialist call centre service that calls for a dynamic visual identity to capture...
17/11/2023

VISUAL IDENTITY SHOWCASE

TalkZone is a specialist call centre service that calls for a dynamic visual identity to capture it's focus on rapid growth and people centred activities.

This vibrant visual language consists of an energetic colour palette and organic shapes to convey a sense of connection and flow, which are integral themes at the company. The brand voice has a broad tonal range across internal and external communications, keeping its fresh appeal and visual flexibility across a range of deliverables.

Visit talkzone.co.za

A mountain ultra trail running event offers the perfect platform for a meaningful brand experience! Inspirational brand ...
22/08/2023

A mountain ultra trail running event offers the perfect platform for a meaningful brand experience! Inspirational brand messaging ties in with the endurance needed to conquer the steep uphill leading to the next aid station - keeping athletes' minds occupied with some food for thought. The boards are bold and bright to grab attention and create a memorable impact.

These web banners keep the brand looking fresh and active. I like the fact that the creative solution often starts with ...
08/06/2022

These web banners keep the brand looking fresh and active. I like the fact that the creative solution often starts with photography through my lens and then takes shape with a key message to set the tone.

Brochures remain a trusted form of brand communication and this one I did for PRP Solutions brings a vibrant energy to t...
08/06/2022

Brochures remain a trusted form of brand communication and this one I did for PRP Solutions brings a vibrant energy to the people resource planning space.

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Brisbane, QLD

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