11/05/2026
After 30 years in the industry, GP came to us to collaborate on their new brand and strategy for their next chapter of the business.
This wasn't just a visual refresh. It was a shift in direction, expressed with a highly considered, integrated marketing approach.
Working closely with the GP, we refined what mattered to them, preserving the business's heritage and history while capturing the modern, innovative approach they provide to their clients today.
The rollout of the brand refresh is underway across all marketing touchpoints, ensuring GP's clients experience a consistent, professional feel no matter where they are in the client journey.
On the ground at their recent golf day, we captured the people behind the business. Real conversations about growth and where GP is heading.
